Taiwan
Ompurr is a Taiwan-based sustainability advocate whose content centers on zero-waste living, conscious consumption, and minimalism, communicated primarily…
Total Followers +0.0%
205
Across Instagram
Primary Platform
YouTube
205 followers · 100% of audience
Engagement
7.4%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $5–$14 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 205 | +0 | 7.4% | — | 4 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +1 +0.5% | +0 +0.0% | +0 +0.0% | +1 |
| Last 365 days | +1 +0.5% | +0 +0.0% | +0 +0.0% | +1 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ompurr is a Taiwan-based sustainability advocate whose content centers on zero-waste living, conscious consumption, and minimalism, communicated primarily in Traditional Chinese. Their channel bio anchors the entire project in a well-known ethical-consumerism principle — that every purchase is a vote for the kind of world one wants — and this philosophy runs through everything they share. Posts document visits to zero-waste retail spaces like Zero Living (零居), participation in community events such as the 免廢市集 (Waste-Free Market), and personal decluttering experiments framed through the lens of the 'refuse, reduce, reuse, repair, repurpose, recycle, rot' hierarchy. The tone is reflective and community-oriented rather than instructional or performance-driven, with content switching naturally between lifestyle observation and personal commentary.
Despite a nano-scale audience on Instagram, Ompurr's engagement rate sits well above the category median, suggesting a small but genuinely invested following — the kind of community that forms around values-led content rather than entertainment volume. The account has been quiet for several years, placing Ompurr in a dormant or transititioned phase as of mid-2026, though the body of work retains relevance within Taiwan's still-growing zero-waste and slow-living conversation. Brand alignment would naturally fall within package-free retail, ethical food sourcing, reusable goods, and fair-trade certification — categories that increasingly attract purpose-driven marketing budgets in the Asia-Pacific region. Should the account become active again, its established niche positioning and demonstrated audience quality give it a credible foundation to re-enter a sustainability content space that has only grown more visible since the channel's peak activity.
Ompurr reaches an audience concentrated in Taiwan primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sustainability creator they map naturally to brands targeting that space. Engagement on YouTube runs around 7.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Ompurr's tier (Nano, 205 combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.
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Ompurr creates content around zero waste living, minimalism, and ethical consumption in Taiwan. Posts cover visits to zero waste stores, attendance at eco-markets, decluttering practices, and personal reflections on reducing plastic and everyday household waste.
Ompurr's bio features the sustainability philosophy "Every time you spend money, you're casting a vote for the kind of world you want," paired with the full waste hierarchy — Refuse, Reduce, Reuse, Repair, Repurpose, Recycle, Rot. It frames everyday purchasing as a form of activism, which is the lens through which Ompurr approaches all their content.
零居 (Zero Living) is a zero-waste-focused store in Taiwan that Ompurr has visited and written about on Instagram. Ompurr noted that the store's newer location is noticeably larger and more open than its previous address, making the shopping experience more comfortable.
免廢市集 is a zero-waste community market event in Taiwan, and Ompurr has attended at least the second annual edition. That edition was hosted with the support of 有光之家 (Light of House), which opened its space specially for the event on a day it would normally be closed to the public.
斷捨離 is a Japanese-rooted decluttering philosophy — roughly meaning refuse, let go, and detach from excess — that Ompurr applies to minimalist living content. Ompurr posted about decluttering their wallet after being inspired by fellow Taiwanese creators 末羊子 (@dontkjoanne) and @shinlii, who cover similar lifestyle topics.
Ompurr's Instagram has been inactive for several years, with the last post dating back to around 2022. Despite the long pause and a small nano-sized following, the existing posts maintain engagement well above the category average, suggesting a genuinely interested core audience.
Ompurr has featured 零居 (Zero Living), ecostore, and 樂鋪 (Laboos) in posts, all of which align with the sustainable and zero waste lifestyle niche. These mentions tend to be personal and experiential rather than sponsored, fitting Ompurr's ethos of authentic consumer choices.
Ompurr has referenced Taiwanese creators 末羊子 (@dontkjoanne) and @shinlii in content about minimalist decluttering. This points to Ompurr being embedded in a small but active Taiwanese community of zero waste and minimalism content creators who follow and influence each other.
#不塑 is a Taiwanese phrase meaning "refuse plastic," and Ompurr uses it consistently alongside tags like #零廢棄 and #減廢. It connects Ompurr's content to the broader plastic-free movement in Taiwan, helping their posts reach audiences specifically looking for practical ways to cut single-use plastics in daily life.
Ompurr's content spans both environmental and ethical consumption, with fair trade (#fairtrade) appearing as a consistent hashtag alongside the zero waste and minimalism tags. The Instagram bio's framing of spending as a vote for the world you want ties these threads together — waste reduction and ethical sourcing are treated as parts of the same lifestyle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ompurr · YouTube
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