Canada
NileRed is the online handle of Nigel Braun, a Canadian biochemistry graduate who built one of the internet's most recognized chemistry channels by treating…
Total Followers +0.5%
22.5M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
10.5M followers · 47% of audience
Engagement
14.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$32K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +100K +0.9% | +3K +0.3% | +103K |
| Last 30 days | +0 +0.0% | +100K +0.9% | +14K +1.3% | +115K |
| Last 90 days | +0 +0.0% | +204K +1.9% | +56K +4.8% | +260K |
| Last 365 days | +0 +0.0% | +204K +1.9% | +56K +4.8% | +260K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Brilliant Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Ground News Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Opera Sponsorship | Sponsored content | YouTube | Aug 2024 | — |
NileRed is the online handle of Nigel Braun, a Canadian biochemistry graduate who built one of the internet's most recognized chemistry channels by treating lab work as both rigorous science and visual spectacle. His YouTube presence, which he splits between the main NileRed channel for long-form experiments and the more casual NileBlue for side projects, draws millions of subscribers with videos that are deliberately slow-paced and methodical — a deliberate contrast to the scroll-friendly content that dominates science communication online. Projects like synthesizing purple gold, manufacturing aerogel from scratch, or extracting compounds through multi-day processes are filmed with a cinematographer's eye, making reactions that textbooks render abstract feel tangible and genuinely surprising. He holds a BSc in Biochemistry, a credential he references not to signal authority but to explain why he cares so much about presenting chemistry with honest purpose rather than simplified spectacle.
On TikTok, Braun distills the same sensibility into shorter clips — demagnetizing metal, bouncing liquid gallium, turning mundane materials into unexpected substances — and the format has amplified his reach to a combined audience spanning tens of millions of followers across platforms. His engagement rate on TikTok sits far above category norms, a signal that his audience skews genuinely curious rather than passively scrolling. The core demographic is young adults aged 18 to 34, predominantly from English-speaking markets, and that profile aligns cleanly with his recurring sponsor Brilliant, an interactive learning platform whose placement inside chemistry deep-dives is a near-perfect contextual fit. That brand alignment — education and edtech over consumer goods — reflects how sponsors read his channel: as a trusted voice for an intellectually engaged audience rather than a broad lifestyle platform. As short-form science content grows more crowded, NileRed's reputation for unhurried, chemically accurate work positions him as a durable fixture at the premium end of the science-creator market.
Nilered reaches an audience concentrated in Canada primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Brilliant and Ground News. Engagement on TikTok runs around 14.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Nilered's tier (Mega, 22.5M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
NileRed's real name is Nigel Braun. He's a Canadian chemistry creator who built his audience by making complex chemical reactions visually compelling and genuinely educational, eventually growing to over ten million followers on both YouTube and TikTok.
NileBlue is NileRed's secondary channel, run by the same creator — Nigel Braun. While the main NileRed channel focuses on high-production chemistry experiments, NileBlue tends to feature more exploratory or casual content, and it's referenced directly in his Instagram and TikTok bios.
The Reclaimed Experiment is a recurring NileRed project that involves using chemistry to transform or reclaim materials in unexpected ways. It has its own dedicated hashtag across his posts and reflects his broader mission of showing chemistry's surprising practical applications beyond the classroom.
Yes, turning nitrile plastic gloves into something resembling hot sauce is one of NileRed's most attention-grabbing experiments, using chemical extraction to pull compounds from an everyday material. It's a signature example of his style — a bizarre-sounding premise used to demonstrate real, rigorous chemistry.
Purple gold, also known as AuAl₂, is an intermetallic alloy created by combining gold with aluminum in precise proportions, and NileRed has documented the full process on his channel. The result is a striking violet-colored solid that's brittle but visually stunning, making it one of his most-shared experiment videos.
Combining sodium and potassium creates an alloy called NaK that remains liquid at room temperature and reacts explosively with water or even moist air. NileRed's video on this highlights how fusing two already-reactive alkali metals produces something dramatically more dangerous and visually spectacular than either element alone.
NileRed posted about unexpectedly demagnetizing a magnet during one of his chemistry experiments, most likely through heat or physical disruption that scrambled its magnetic domains. The short became widely shared partly because the outcome caught even NileRed off guard.
NileRed has partnered with Brilliant, the interactive STEM learning platform, along with Ground News and Opera. Brilliant is a particularly natural fit given his audience skews heavily toward science-curious viewers aged eighteen to thirty-four.
Yes, NileRed holds a BSc in Biochemistry. He's stated directly in his YouTube bio that chemistry is often taught without purpose, which is what drove him to build a channel focused on balancing real theory with hands-on, visually engaging experiments.
Yes, NileRed is based in Canada, which consistently ranks as his second-largest audience country after the United States. He's one of the most prominent Canadian science creators active across both YouTube and TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nilered · TikTok
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