United States
Nicole Rafiee is a Los Angeles-area YouTuber and digital creator who has built her following around a self-described "chronically online" persona — a comedic, self-aware framing that shapes everything from her vlog-style videos to her pop-culture breakdowns.
Total Followers +0.7%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 79% of audience
Engagement
6.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3K–$7.5K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -104 -0.1% | +0 +0.0% | -104 |
| Last 30 days | +10K +0.9% | -626 -0.4% | +0 +0.0% | +9K |
| Last 90 days | +20K +1.8% | -1476 -1.0% | +0 +0.0% | +19K |
| Last 365 days | +20K +1.8% | -1476 -1.0% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NOCD Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Warby Parker Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Curology Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Casetify Sponsorship | Sponsored content | Jun 2026 | — | |
| Quince Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Native Personal Care / Deodorant | Sponsored content | TikTok | Long-term | — |
| AnkerWork Tech / Accessories | Sponsored content | YouTube | Long-term | — |
Nicole Rafiee is a Los Angeles-area YouTuber and digital creator who has built her following around a self-described "chronically online" persona — a comedic, self-aware framing that shapes everything from her vlog-style videos to her pop-culture breakdowns. Her signature format, typified by a recurring series explaining Euphoria lore with the detached irony of someone who has spent too much time on the internet, positions her squarely in the entertainment-commentary lane. She maintains an active cross-platform presence under both @nicolerafiee and the TikTok alias @nikkinasty, and is formally represented by Sixteenth and the Gersh Agency, the latter suggesting she is actively pursuing broader entertainment work beyond digital content.
Her audience skews heavily 18-to-34 and is nearly gender-balanced, a composition that makes her attractive to lifestyle and consumer brands seeking culturally fluent young adults. Sponsors like Curology, Warby Parker, Quince, and NOCD reflect a brand stack that runs from skincare and affordable fashion to mental-health adjacent categories — consistent with a creator whose content mixes personal relatability with cultural commentary. Her engagement rate runs well above the category median, signaling a genuinely active community rather than passive reach. With dual agency representation and an established merchandise line, Rafiee appears to be methodically expanding her footprint from digital-native content toward a broader entertainment presence.
Nicolerafiee reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Personal Care / Deodorant, Tech / Accessories, a clear signal of fit for brands in those categories. Demonstrated partners include NOCD and Warby Parker. Engagement on YouTube runs around 6.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Nicolerafiee's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Nicole Rafiee uses the handle @nikkinasty on TikTok, which is distinct from her @nicolerafiee handle on YouTube, Instagram, and Twitter. It's a quirky alternate identity she's maintained on that platform, though her main creative output lives on YouTube where she has over a million subscribers.
It's a multi-episode YouTube series where Nicole breaks down the storylines and drama of HBO's Euphoria from the perspective of a self-described "chronically online" fan. She released multiple episodes covering Season 3 content into 2026, making it one of her most recognizable ongoing series and a clear signal of her internet-culture commentary style.
Nicole posted a deadpan caption reading "weird that I didn't get the part but whatever," tagging both #euphoria and #jacobelordi — which fans read as a playful joke rather than a genuine casting claim. It fits her broader "chronically online" humor identity that runs through a lot of her content.
Cats appear regularly across Nicole's content, with #cat and #cats among her recurring hashtags and at least one recent video captioned "but is it comfortable" featuring a cat. It's a relatable, internet-native thread in her content that fits her overall persona.
Nicole has an ongoing partnership with Curology, a prescription skincare brand, which she tags as #curologypartner across her posts. It's a natural fit for her lifestyle-adjacent content, and Curology is also listed as a confirmed sponsor on her YouTube channel as of 2026.
As of 2026, Nicole's confirmed brand partners include Warby Parker (eyewear), Casetify (phone cases), Quince (clothing), and NOCD (mental health app), alongside her Curology skincare deal. Her content hashtags also point to partnerships with an aluminum-free deodorant brand and Anker.
Yes — Nicole sells merch through her own store at nicolerafiee.com, which she links prominently in her YouTube channel bio. It sits alongside her talent agency representation as part of the broader business infrastructure around her channel.
Nicole lists a Depop account under @nicolerafiee in her YouTube bio alongside her other social platforms. Depop is a resale and fashion marketplace, which hints at a personal style or secondhand fashion interest woven into her broader online presence.
Nicole is repped by both Gersh Agency and Sixteenth Talent, both of which she credits in her Instagram bio. Her business email routes through Sixteenth, suggesting the agency handles day-to-day brand deal inquiries on her behalf.
Nicole has surpassed one million subscribers on YouTube, placing her solidly in the Macro creator tier. Her engagement rate on the platform runs well above the category average, which helps explain the range of recognizable brand partners she's attracted to her channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nicolerafiee · YouTube
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