Philippines
Niana Guerrero is a Filipino dancer and content creator who built one of Southeast Asia's largest social media followings starting from a young age.
Total Followers -0.1%
77.6M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
46.2M followers · 60% of audience
Engagement
12.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $156K–$344K / IG post
She was among Filipino personalities at the 2026 festival, posting moments with musicians Tyla and flowerovlove, and joining global girl group KATSEYE for a dance to their single 'Pinky Up.'
Now 20, she deepened her Posh Skin Co. partnership with a co-designed product launch and spoke with Manila Bulletin about burnout, personal style, and life beyond viral fame.
She attended the Japanese brand's Autumn-Winter 2026/27 show alongside Heart Evangelista and Le Sserafim's Hong Eunchae — her first appearance at a major international fashion week.
The Filipino fries chain tapped Niana for its #CraveTheFave campaign, which includes limited-edition flavors and a dance challenge with a fan meet-and-greet prize.
Niana joined singer-songwriter d4vd during his Coachella set for an impromptu dance to 'Feel It' at the Empire Polo Club — a notable crossover between her TikTok following and live music.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -7823 -0.1% | -7823 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -39114 -0.3% | -39114 |
| Last 90 days | +0 +0.0% | +0 +0.0% | -353587 -2.3% | -353587 |
| Last 365 days | +0 +0.0% | +0 +0.0% | -353587 -2.3% | -353587 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Singapore Tourism Board (Visit Singapore) Tourism / Travel | Sponsored content | TikTok | 2022–2023 | — |
| Shopee Philippines E-commerce / Retail | Brand ambassador | TikTok | Long-term | — |
Niana Guerrero is a Filipino dancer and content creator who built one of Southeast Asia's largest social media followings starting from a young age. She first gained widespread attention through dance cover videos posted alongside her brother Ranz Kyle, and their sibling chemistry helped establish her as a fixture of Filipino digital entertainment before she reached her teens. Over time she expanded well beyond that collaborative format, growing into a solo presence that spans TikTok, YouTube, and Instagram, with her strongest base in the Philippines and meaningful reach into the United States, Brazil, and the broader English-speaking diaspora.
Her content revolves around dance — choreography challenges and covers set to trending audio from artists like Tate McRae and Laufey — woven together with fashion and lifestyle material aimed squarely at a young, predominantly female audience. The engagement rate she sustains at mega-tier scale is notably above category norms, a signal of an audience that has followed her since childhood and remains genuinely invested rather than passively subscribed. Sponsored work has included destination tourism campaigns, most visibly with Singapore, reflecting brands' interest in her travel and youth-lifestyle positioning. As she moves through early adulthood, her combination of deep domestic loyalty in the Philippines and growing global crossover makes her an increasingly compelling partner for consumer brands targeting Gen Z across Southeast Asia and its diaspora.
Niana Guerrero reaches an audience concentrated in Philippines primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tourism / Travel, E-commerce / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Singapore Tourism Board (Visit Singapore) and Shopee Philippines. Engagement on TikTok runs around 12.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Niana Guerrero's tier (Mega, 77.6M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Ranz Kyle — full name Clarence Kyle Rances Guerrero — is Niana's older brother. They built their following together posting dance challenges, pranks, and comedy skits on YouTube, and their shared Ranz and Niana brand remains one of the most recognized sibling creator partnerships in Southeast Asia.
Niana started appearing in dance and challenge videos alongside Ranz Kyle on YouTube when she was around eight or nine years old, and her natural charisma made her an instant fan favorite. By the time TikTok became the dominant short-video platform, she already had millions of loyal followers who moved straight to the app with her.
She was born on January 27, 2006, making her 20 years old as of mid-2026. She has grown up entirely in the public eye — the hashtag #nianaturns18 trended across her fanbase when she marked that milestone in January 2024.
Her content has broadened well beyond choreography into fashion hauls, lifestyle vlogs, food challenges (including street food and food truck videos), and adventure content — she has even shared scuba-diving experiences. Her own TikTok bio frames it as "dance • fashion • lifestyle," which accurately describes how the account has evolved.
Yes — with over 46 million TikTok followers alone, she ranks among the most-followed Filipino creators anywhere on social media. More than half of her combined audience is based in the Philippines, giving her a level of local cultural reach that very few creators in the country can match.
Yes, the #visitsingapore hashtag appears among her top-performing content tags, pointing to a branded campaign with Singapore tourism. Destination partnerships like this fit naturally into her lifestyle content lane alongside dance and fashion.
Yes — she posted choreography to Tate McRae's "Kisses to My Exes," captioning it "this dance is too fun!!" It is a clean example of her signature format: trending track, high-energy routine, and the kind of delivery that drives her engagement far above the category average.
Ranz and Niana is the collaborative YouTube brand built by Niana and her brother Ranz Kyle, centered on dance covers, viral challenges, pranks, and family-friendly comedy. The channel made both siblings household names in the Philippines and introduced Niana to an international audience years before TikTok launched her into the Mega tier.
She is Filipino and based in the Philippines, where the majority of her audience is located. She grew up in a family deeply embedded in content creation and became one of the country's most recognized internet personalities while still in primary school.
She has shared enthusiastic Laufey content — one post is captioned "live laugh love @laufey" — showing how her personal music taste feeds into her lifestyle side. The hashtag #happierthanevermnl also ties her to coverage of Billie Eilish's Happier Than Ever Manila event, reflecting her pattern of blending genuine fan moments with creator content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nianaguerrero · TikTok
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