Negin Mirsalehi

Gisou is a honey-infused hair and beauty brand co-founded by Negin Mirsalehi, built around honey harvested from her family's own bee garden. The brand grew from a single viral hair oil into a full luxury product line, with Negin's personal story as a Dutch-Iranian influencer central to its identity.

Yes — the beekeeping heritage is real and is the founding story of Gisou. Negin's father has maintained the Mirsalehi Bee Garden for decades, and the honey harvested there is the signature ingredient across the brand's product range.

Negin co-founded Gisou with her partner Maurits Reuchlin. Together they scaled the brand from a direct-to-consumer online launch into a widely distributed luxury beauty label.

The Gisou Honey Infused Hair Oil is formulated with honey from the Mirsalehi family's own bee garden, combined with nourishing plant oils. Its golden, drizzle-on texture and distinctive floral scent made it one of TikTok's most visually shared hair products.

Gisou's honey hair oil became a TikTok phenomenon largely because the visual of golden honey being applied to hair is instantly eye-catching and highly shareable. Negin's own presence on the platform, paired with organic creator pick-up, helped the brand build a loyal following without relying purely on paid advertising.

Negin Mirsalehi is Dutch-Iranian — she is based in the Netherlands and the majority of her audience is Dutch, but her Iranian heritage is foundational to the Gisou brand story. Her family's beekeeping tradition in Iran is what inspired the brand's core ingredient.

Yes — Negin has attended the Cannes Film Festival and shared her experience on TikTok, including a GRWM video produced in partnership with Allure magazine. It was a high-profile fashion and beauty moment that connected her lifestyle content with the Gisou brand aesthetic.

Gisou has expanded beyond its direct-to-consumer roots and has been stocked through Sephora and other premium beauty retailers. This retail expansion marked a significant step in the brand's growth from an influencer-founded startup to a mainstream luxury beauty label.

Negin's TikTok blends GRWM (get ready with me) videos, travel vlogs, outfit checks, and Gisou brand content. She frequently documents trips — especially to London — in a day-in-the-life vlog style, often weaving fashion and beauty into the same video.

Negin has over 1.2 million followers on TikTok, placing her firmly in the Macro influencer tier. Her engagement runs well above the category average, and her audience is overwhelmingly female, concentrated in the Netherlands with a notable share from the United States and United Kingdom.