Last updated just now · Jul 1, 2026, 9:48 AM
Nature & Science United States

Natgeo

Full Creator Stats Live · Updated 2026-07-01

Natgeo is a creator with a presence on Instagram (269,181,358 followers), YouTube (26,200,000 followers), TikTok (9,400,000 followers), based in United States.

NicheNature & Science TierMega Engagement2.4%

Total Followers -0.1%

304.8M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

269.2M followers · 88% of audience

Engagement

2.4%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $2.2M–$4.8M / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-07-01
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 269,181,358 -269K 2.4% 17.5 3 days ago
YouTube 26,200,000 +100K 2.4% 4.7 1 day ago
TikTok 9,400,000 +0 7.6% 8.2 today

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days -53836 -0.0% +0 +0.0% +0 +0.0% -53836
Last 30 days -269181 -0.1% +100K +0.4% +0 +0.0% -169621
Last 90 days -5464382 -2.0% +301K +1.1% +0 +0.0% -5163082
Last 365 days -5464382 -2.0% +301K +1.1% +0 +0.0% -5163082

Audience Demographics

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-2316303360.2M143.5M226.9M310.2M Jul 2Oct 1Dec 31Apr 1Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Sep 2025
Sponsored content YouTube Aug 2025
Sponsored content YouTube Jul 2025
Background

About Natgeo

Natgeo is a creator with a presence on Instagram (269,181,358 followers), YouTube (26,200,000 followers), TikTok (9,400,000 followers), based in United States. Their content sits in the nature & science space. Their Instagram bio reads: "Step into wonder and find your inner explorer with National Geographic 🌎". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Natgeo reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include PepsiCo and Hulu. Engagement on Instagram runs around 2.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Natgeo's tier (Mega, 304.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

Is National Geographic owned by Disney?

Yes, National Geographic's media assets — including its television channels, streaming content, and digital properties — are part of The Walt Disney Company, which acquired them through its 2019 purchase of 21st Century Fox. The non-profit National Geographic Society, which holds the iconic yellow-border brand and funds scientific exploration and conservation, remains a separate organization that continues to partner with Disney on mission-driven content.

How old is National Geographic and when was it founded?

National Geographic was founded in 1888 by the National Geographic Society in Washington, D.C., making it well over 130 years old — a milestone the brand references directly in its social media bios as an "ongoing 138-year journey." What began as a scientific and geographic society journal has grown into one of the world's largest media brands across television, film, print, and social platforms.

What does National Geographic's yellow border mean?

The rectangular yellow border has been a signature design element on the National Geographic magazine cover since the early 20th century, and the brand describes it as a "portal to the world." It has become one of the most recognized symbols in media history, representing exploration, science, and visual storytelling about the natural and human world.

Does Morgan Freeman narrate or host shows for National Geographic?

Yes, Morgan Freeman has been closely associated with National Geographic programming, most notably as the host of The Story of God with Morgan Freeman, a docuseries exploring religion and belief systems across cultures worldwide. His name appears among National Geographic's top active content hashtags, signaling his continued presence in their programming lineup.

What is the National Geographic Photo Ark?

The Photo Ark is a long-term National Geographic project led by photographer Joel Sartore, with the goal of creating studio-quality portraits of every species living in human care before they disappear from the planet. Every animal — from a tiny beetle to a great ape — receives the same dignified, equal treatment in front of the lens, making it one of the most ambitious conservation photography projects ever undertaken.

What is Hostile Planet on National Geographic?

Hostile Planet is a National Geographic documentary series hosted by survivalist Bear Grylls, following animals as they struggle to survive in the world's most extreme environments — from frozen mountains to scorching deserts. The series is known for its high-stakes wildlife footage and is one of National Geographic's most acclaimed and widely watched productions.

Is National Geographic available to stream on Hulu?

Yes, National Geographic content is available through Hulu, which is one of the platform's confirmed media partners. Because both Hulu and National Geographic fall under The Walt Disney Company umbrella, subscribers to the Disney bundle can also access a wide library of National Geographic documentaries, series, and specials through Disney+.

What is National Geographic Your Shot and how does it work?

Your Shot is National Geographic's community photography platform, where photographers of all skill levels can submit images for the chance to be featured across National Geographic's massive social and editorial channels. The hashtag #natgeoyourshotbotw2026 is actively used to spotlight top contributors, making it one of the most recognized crowdsourced photography programs on social media.

What is To Catch a Smuggler about on National Geographic?

To Catch a Smuggler is a National Geographic docuseries that embeds viewers with customs and border protection officers as they intercept illegal shipments — including drugs, contraband, and illegally trafficked wildlife — at international airports and ports of entry. The show has run for multiple seasons and remains one of National Geographic's longest-running factual reality series.

Did National Geographic partner with De Beers?

Yes, De Beers Group is among National Geographic's most recent confirmed brand sponsors, with a sponsored content partnership on Instagram active as of mid-2026. While the specific campaign details are tied to that collaboration, partnerships like this typically align with National Geographic's storytelling around the natural world, geology, and environmental exploration.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 1, 2026, 9:48 AM · Slug: natgeo

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