Last updated just now · Jun 9, 2026, 4:48 PM
Nature & Science United States

Natgeo

Full Creator Stats Live · Updated 2026-06-09

National Geographic is one of the most enduring science and exploration media brands in the world, tracing its roots to the National Geographic Society,…

NicheNature & Science TierMega Engagement3.6%

Total Followers -0.0%

304.9M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

269.4M followers · 88% of audience

Engagement

3.6%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $2.2M–$4.8M / IG post

Quick facts
  • 304.9M combined followers across 3 platforms.
  • Mega creator tier — United States.
  • 3.6% headline engagement.
  • Active since .
  • Niche: All, Entertainment.
  • Posts in English.

Performance Across Platforms

Updated 2026-06-09
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 269,370,403 +-215496 3.6% 18.4 2 days ago
YouTube 26,100,000 +99K 2.7% 3.3 4 days ago
TikTok 9,400,000 +0 9.2% 8.2 2 days ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days -53874 -0.0% +0 +0.0% +0 +0.0% -53874
Last 30 days -215496 -0.1% +99K +0.4% +0 +0.0% -116316
Last 90 days -5575967 -2.1% +201K +0.8% +0 +0.0% -5374997
Last 365 days -5575967 -2.1% +201K +0.8% +0 +0.0% -5374997

Audience Demographics

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-2319106460.2M143.6M227.1M310.5M Jun 11Sep 10Dec 10Mar 10Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content Instagram Jun 2026
Sponsored content YouTube Sep 2025
Sponsored content YouTube Aug 2025
Sponsored content YouTube Jul 2025
Long-term partnership Instagram 2019–Long-term
Sponsored content Instagram 2025–2026
Background

About Natgeo

National Geographic is one of the most enduring science and exploration media brands in the world, tracing its roots to the National Geographic Society, founded in Washington D.C. in 1888. Its signature yellow-bordered magazine became a global cultural artifact before the brand expanded into television, film, and eventually digital platforms. Today, the brand's social presence — anchored by a dominant Instagram account with hundreds of millions of followers — functions as a real-time visual journal of the natural world, human culture, and scientific discovery. Content spans sweeping wildlife cinematography, explorer-led documentary series, and short-form nature sequences, with recurring franchise properties like Hostile Planet, To Catch a Smuggler, and the Photo Ark conservation project giving the feed both editorial depth and serialized hooks. Morgan Freeman's narration work and collaborations with ABC News reflect the brand's positioning at the intersection of prestige documentary and mainstream accessibility.

Brand fit

Why brands partner

National Geographic's content — wildlife, science, exploration, and documentary storytelling — positions it squarely for travel, outdoor gear, sustainability-oriented CPG, premium consumer electronics, and streaming brands seeking alignment with credibility and curiosity. Its predominantly English-speaking, US-anchored audience skews young-adult, with engagement running well above the category median on Instagram and especially high on TikTok, indicating genuine community investment rather than passive reach. Consistent multi-platform posting cadence reinforces reliability for media-buy planning. Demonstrated deals with De Beers Group, Hulu, and PepsiCo span luxury, entertainment, and mass-consumer verticals, confirming the account can flex credibly across both prestige and mainstream brand mandates.

Estimated Rate Card

Benchmark estimates for a creator at Natgeo's tier (Mega, 304.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is National Geographic owned by Disney?

Yes, National Geographic's media assets — including its television channels, streaming content, and digital properties — are part of The Walt Disney Company, which acquired them through its 2019 purchase of 21st Century Fox. The non-profit National Geographic Society, which holds the iconic yellow-border brand and funds scientific exploration and conservation, remains a separate organization that continues to partner with Disney on mission-driven content.

How old is National Geographic and when was it founded?

National Geographic was founded in 1888 by the National Geographic Society in Washington, D.C., making it well over 130 years old — a milestone the brand references directly in its social media bios as an "ongoing 138-year journey." What began as a scientific and geographic society journal has grown into one of the world's largest media brands across television, film, print, and social platforms.

What does National Geographic's yellow border mean?

The rectangular yellow border has been a signature design element on the National Geographic magazine cover since the early 20th century, and the brand describes it as a "portal to the world." It has become one of the most recognized symbols in media history, representing exploration, science, and visual storytelling about the natural and human world.

Does Morgan Freeman narrate or host shows for National Geographic?

Yes, Morgan Freeman has been closely associated with National Geographic programming, most notably as the host of The Story of God with Morgan Freeman, a docuseries exploring religion and belief systems across cultures worldwide. His name appears among National Geographic's top active content hashtags, signaling his continued presence in their programming lineup.

What is the National Geographic Photo Ark?

The Photo Ark is a long-term National Geographic project led by photographer Joel Sartore, with the goal of creating studio-quality portraits of every species living in human care before they disappear from the planet. Every animal — from a tiny beetle to a great ape — receives the same dignified, equal treatment in front of the lens, making it one of the most ambitious conservation photography projects ever undertaken.

What is Hostile Planet on National Geographic?

Hostile Planet is a National Geographic documentary series hosted by survivalist Bear Grylls, following animals as they struggle to survive in the world's most extreme environments — from frozen mountains to scorching deserts. The series is known for its high-stakes wildlife footage and is one of National Geographic's most acclaimed and widely watched productions.

Is National Geographic available to stream on Hulu?

Yes, National Geographic content is available through Hulu, which is one of the platform's confirmed media partners. Because both Hulu and National Geographic fall under The Walt Disney Company umbrella, subscribers to the Disney bundle can also access a wide library of National Geographic documentaries, series, and specials through Disney+.

What is National Geographic Your Shot and how does it work?

Your Shot is National Geographic's community photography platform, where photographers of all skill levels can submit images for the chance to be featured across National Geographic's massive social and editorial channels. The hashtag #natgeoyourshotbotw2026 is actively used to spotlight top contributors, making it one of the most recognized crowdsourced photography programs on social media.

What is To Catch a Smuggler about on National Geographic?

To Catch a Smuggler is a National Geographic docuseries that embeds viewers with customs and border protection officers as they intercept illegal shipments — including drugs, contraband, and illegally trafficked wildlife — at international airports and ports of entry. The show has run for multiple seasons and remains one of National Geographic's longest-running factual reality series.

Did National Geographic partner with De Beers?

Yes, De Beers Group is among National Geographic's most recent confirmed brand sponsors, with a sponsored content partnership on Instagram active as of mid-2026. While the specific campaign details are tied to that collaboration, partnerships like this typically align with National Geographic's storytelling around the natural world, geology, and environmental exploration.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 9, 2026, 4:48 PM · Slug: natgeo

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