United States
Natgeo is a creator with a presence on Instagram (269,181,358 followers), YouTube (26,200,000 followers), TikTok (9,400,000 followers), based in United States.
Total Followers -0.1%
304.8M
Across Instagram, YouTube, TikTok
Primary Platform
269.2M followers · 88% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.2M–$4.8M / IG post
The National Geographic Museum of Exploration debuted June 26, 2026 — the Society's largest-ever campus expansion — featuring 100,000+ sq ft of immersive galleries, a 400-seat theater, and an inaugural Photo Ark exhibition by Joel Sartore.
National Geographic editors named 25 must-visit 2026 destinations — including Pittsburgh, North Dakota's Badlands, and Maui — generating coverage across CNN, AP and regional outlets.
The new annual initiative honored 33 visionaries across science, climate, fashion, and culture, anchored by the April 2025 print issue and two social-first video series rolled out across Instagram, TikTok, and YouTube.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -53836 -0.0% | +0 +0.0% | +0 +0.0% | -53836 |
| Last 30 days | -269181 -0.1% | +100K +0.4% | +0 +0.0% | -169621 |
| Last 90 days | -5464382 -2.0% | +301K +1.1% | +0 +0.0% | -5163082 |
| Last 365 days | -5464382 -2.0% | +301K +1.1% | +0 +0.0% | -5163082 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| PepsiCo Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Hulu Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| National Geographic Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
Natgeo is a creator with a presence on Instagram (269,181,358 followers), YouTube (26,200,000 followers), TikTok (9,400,000 followers), based in United States. Their content sits in the nature & science space. Their Instagram bio reads: "Step into wonder and find your inner explorer with National Geographic 🌎". The full audience and engagement breakdown is below.
Natgeo reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include PepsiCo and Hulu. Engagement on Instagram runs around 2.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Natgeo's tier (Mega, 304.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, National Geographic's media assets — including its television channels, streaming content, and digital properties — are part of The Walt Disney Company, which acquired them through its 2019 purchase of 21st Century Fox. The non-profit National Geographic Society, which holds the iconic yellow-border brand and funds scientific exploration and conservation, remains a separate organization that continues to partner with Disney on mission-driven content.
National Geographic was founded in 1888 by the National Geographic Society in Washington, D.C., making it well over 130 years old — a milestone the brand references directly in its social media bios as an "ongoing 138-year journey." What began as a scientific and geographic society journal has grown into one of the world's largest media brands across television, film, print, and social platforms.
The rectangular yellow border has been a signature design element on the National Geographic magazine cover since the early 20th century, and the brand describes it as a "portal to the world." It has become one of the most recognized symbols in media history, representing exploration, science, and visual storytelling about the natural and human world.
Yes, Morgan Freeman has been closely associated with National Geographic programming, most notably as the host of The Story of God with Morgan Freeman, a docuseries exploring religion and belief systems across cultures worldwide. His name appears among National Geographic's top active content hashtags, signaling his continued presence in their programming lineup.
The Photo Ark is a long-term National Geographic project led by photographer Joel Sartore, with the goal of creating studio-quality portraits of every species living in human care before they disappear from the planet. Every animal — from a tiny beetle to a great ape — receives the same dignified, equal treatment in front of the lens, making it one of the most ambitious conservation photography projects ever undertaken.
Hostile Planet is a National Geographic documentary series hosted by survivalist Bear Grylls, following animals as they struggle to survive in the world's most extreme environments — from frozen mountains to scorching deserts. The series is known for its high-stakes wildlife footage and is one of National Geographic's most acclaimed and widely watched productions.
Yes, National Geographic content is available through Hulu, which is one of the platform's confirmed media partners. Because both Hulu and National Geographic fall under The Walt Disney Company umbrella, subscribers to the Disney bundle can also access a wide library of National Geographic documentaries, series, and specials through Disney+.
Your Shot is National Geographic's community photography platform, where photographers of all skill levels can submit images for the chance to be featured across National Geographic's massive social and editorial channels. The hashtag #natgeoyourshotbotw2026 is actively used to spotlight top contributors, making it one of the most recognized crowdsourced photography programs on social media.
To Catch a Smuggler is a National Geographic docuseries that embeds viewers with customs and border protection officers as they intercept illegal shipments — including drugs, contraband, and illegally trafficked wildlife — at international airports and ports of entry. The show has run for multiple seasons and remains one of National Geographic's longest-running factual reality series.
Yes, De Beers Group is among National Geographic's most recent confirmed brand sponsors, with a sponsored content partnership on Instagram active as of mid-2026. While the specific campaign details are tied to that collaboration, partnerships like this typically align with National Geographic's storytelling around the natural world, geology, and environmental exploration.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@natgeo · Instagram
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