United States
National Geographic is one of the most enduring science and exploration media brands in the world, tracing its roots to the National Geographic Society,…
Total Followers -0.0%
304.9M
Across Instagram, YouTube, TikTok
Primary Platform
269.4M followers · 88% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.2M–$4.8M / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -53874 -0.0% | +0 +0.0% | +0 +0.0% | -53874 |
| Last 30 days | -215496 -0.1% | +99K +0.4% | +0 +0.0% | -116316 |
| Last 90 days | -5575967 -2.1% | +201K +0.8% | +0 +0.0% | -5374997 |
| Last 365 days | -5575967 -2.1% | +201K +0.8% | +0 +0.0% | -5374997 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| debeersgroup Sponsorship | Sponsored content | Jun 2026 | — | |
| PepsiCo Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Hulu Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| National Geographic Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Disney+ Streaming / Entertainment | Long-term partnership | 2019–Long-term | — | |
| ABC News Media / News | Sponsored content | 2025–2026 | — |
National Geographic is one of the most enduring science and exploration media brands in the world, tracing its roots to the National Geographic Society, founded in Washington D.C. in 1888. Its signature yellow-bordered magazine became a global cultural artifact before the brand expanded into television, film, and eventually digital platforms. Today, the brand's social presence — anchored by a dominant Instagram account with hundreds of millions of followers — functions as a real-time visual journal of the natural world, human culture, and scientific discovery. Content spans sweeping wildlife cinematography, explorer-led documentary series, and short-form nature sequences, with recurring franchise properties like Hostile Planet, To Catch a Smuggler, and the Photo Ark conservation project giving the feed both editorial depth and serialized hooks. Morgan Freeman's narration work and collaborations with ABC News reflect the brand's positioning at the intersection of prestige documentary and mainstream accessibility.
National Geographic's content — wildlife, science, exploration, and documentary storytelling — positions it squarely for travel, outdoor gear, sustainability-oriented CPG, premium consumer electronics, and streaming brands seeking alignment with credibility and curiosity. Its predominantly English-speaking, US-anchored audience skews young-adult, with engagement running well above the category median on Instagram and especially high on TikTok, indicating genuine community investment rather than passive reach. Consistent multi-platform posting cadence reinforces reliability for media-buy planning. Demonstrated deals with De Beers Group, Hulu, and PepsiCo span luxury, entertainment, and mass-consumer verticals, confirming the account can flex credibly across both prestige and mainstream brand mandates.
Benchmark estimates for a creator at Natgeo's tier (Mega, 304.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, National Geographic's media assets — including its television channels, streaming content, and digital properties — are part of The Walt Disney Company, which acquired them through its 2019 purchase of 21st Century Fox. The non-profit National Geographic Society, which holds the iconic yellow-border brand and funds scientific exploration and conservation, remains a separate organization that continues to partner with Disney on mission-driven content.
National Geographic was founded in 1888 by the National Geographic Society in Washington, D.C., making it well over 130 years old — a milestone the brand references directly in its social media bios as an "ongoing 138-year journey." What began as a scientific and geographic society journal has grown into one of the world's largest media brands across television, film, print, and social platforms.
The rectangular yellow border has been a signature design element on the National Geographic magazine cover since the early 20th century, and the brand describes it as a "portal to the world." It has become one of the most recognized symbols in media history, representing exploration, science, and visual storytelling about the natural and human world.
Yes, Morgan Freeman has been closely associated with National Geographic programming, most notably as the host of The Story of God with Morgan Freeman, a docuseries exploring religion and belief systems across cultures worldwide. His name appears among National Geographic's top active content hashtags, signaling his continued presence in their programming lineup.
The Photo Ark is a long-term National Geographic project led by photographer Joel Sartore, with the goal of creating studio-quality portraits of every species living in human care before they disappear from the planet. Every animal — from a tiny beetle to a great ape — receives the same dignified, equal treatment in front of the lens, making it one of the most ambitious conservation photography projects ever undertaken.
Hostile Planet is a National Geographic documentary series hosted by survivalist Bear Grylls, following animals as they struggle to survive in the world's most extreme environments — from frozen mountains to scorching deserts. The series is known for its high-stakes wildlife footage and is one of National Geographic's most acclaimed and widely watched productions.
Yes, National Geographic content is available through Hulu, which is one of the platform's confirmed media partners. Because both Hulu and National Geographic fall under The Walt Disney Company umbrella, subscribers to the Disney bundle can also access a wide library of National Geographic documentaries, series, and specials through Disney+.
Your Shot is National Geographic's community photography platform, where photographers of all skill levels can submit images for the chance to be featured across National Geographic's massive social and editorial channels. The hashtag #natgeoyourshotbotw2026 is actively used to spotlight top contributors, making it one of the most recognized crowdsourced photography programs on social media.
To Catch a Smuggler is a National Geographic docuseries that embeds viewers with customs and border protection officers as they intercept illegal shipments — including drugs, contraband, and illegally trafficked wildlife — at international airports and ports of entry. The show has run for multiple seasons and remains one of National Geographic's longest-running factual reality series.
Yes, De Beers Group is among National Geographic's most recent confirmed brand sponsors, with a sponsored content partnership on Instagram active as of mid-2026. While the specific campaign details are tied to that collaboration, partnerships like this typically align with National Geographic's storytelling around the natural world, geology, and environmental exploration.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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