United States
Nadya Okamoto is a Portland-raised, Harvard-attended activist and entrepreneur who first gained public attention as a teenager when she co-founded PERIOD (The Period Movement), a nonprofit focused on menstrual equity and period poverty.
Total Followers +0.1%
5.1M
Across Instagram, TikTok
Primary Platform
YouTube
653K followers · 13% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $9.8K–$23K / IG post
Okamoto appeared on ABC News to discuss her ongoing work around menstrual equity and reimagining how society thinks about women's health care access.
SCMP featured an in-depth profile on Okamoto's journey from founding PERIOD.org at 16 to co-founding the sustainable period care brand August, which now reaches millions of followers globally.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -327 -0.1% | +0 +0.0% | +0 +0.0% | -327 |
| Last 30 days | +4K +0.5% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +21K +3.3% | +0 +0.0% | +0 +0.0% | +21K |
| Last 365 days | +21K +3.3% | +0 +0.0% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| August (It's August) Health & Wellness / Period Care | Co-founder | 2021–Long-term | — | |
| PERIOD (The Period Movement) Advocacy / Nonprofit | Founder / owned brand | 2014–Long-term | — | |
| Zoomies Run Club Fitness / Community | Co-founder | Long-term | — |
Nadya Okamoto is a Portland-raised, Harvard-attended activist and entrepreneur who first gained public attention as a teenager when she co-founded PERIOD (The Period Movement), a nonprofit focused on menstrual equity and period poverty. That early advocacy work established her credibility long before her social media following scaled, and it remains the ideological thread running through her career. She later co-founded August, a sustainable period care brand of which she serves as CMO, translating her activism directly into a consumer product. Her other co-founder and CMO roles — spanning food, running, and lifestyle verticals — reflect a pattern of building brands rather than merely endorsing them, a distinction that shapes how she presents herself to both audiences and brand partners.
On TikTok, where the bulk of her following is concentrated, Okamoto built her mass audience through a blend of organized-life content, entrepreneurship transparency, and chaotic sibling energy with her sister Issa — a recurring dynamic that anchors the @okamotosisters corner of her content. Her audience skews heavily female and clusters in the 18–34 demographic, making her a natural fit for brands in wellness, women's health, productivity, and lifestyle. Her engagement rate on TikTok sits meaningfully above typical benchmarks for her follower band, suggesting genuine community investment rather than passive reach. Recent content touching on running culture, home organization, and personal milestones reflects a creator whose niche is less a single category than a curated life narrative — and her multi-venture operator identity increasingly positions her as a brand builder who happens to create content, rather than the reverse.
Nadyaokamoto reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health & Wellness / Period Care, Advocacy / Nonprofit, Fitness / Community, a clear signal of fit for brands in those categories. Demonstrated partners include August (It's August) and PERIOD (The Period Movement). Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Wellness / Period Care and related categories, Nadyaokamoto offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nadyaokamoto's tier (Mega, 5.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
PERIOD is a global menstrual health nonprofit that Nadya Okamoto founded when she was 16, built around fighting period poverty and menstrual stigma through product distribution and community education. It grew into one of the most prominent youth-led nonprofits in the menstrual equity space, and Nadya still lists it actively in her bio as a core part of her identity and ongoing work.
August (listed in her bio as @itsaugust) is a period care and lifestyle brand that Nadya Okamoto co-founded, offering a modern, values-driven take on sustainable menstrual products. It's the direct consumer brand extension of her long-running menstrual health advocacy, connecting her nonprofit roots to a commercial product line.
Yes, Nadya Okamoto attended Harvard University, where she continued growing both her PERIOD nonprofit and her broader entrepreneurial work alongside her studies. Her time there helped amplify her public profile as a young activist and founder in the women's health and social justice space.
Yes, Nadya Okamoto ran for Cambridge City Council in Massachusetts as a teenager, making her one of the youngest candidates in that race. The campaign drew significant attention and reinforced her identity as a youth activist, though she did not win the seat.
Period Power: A Manifesto for the Menstrual Movement is a book Nadya Okamoto authored while still a teenager, laying out her vision for menstrual equity and the work of her PERIOD nonprofit. It's aimed at young readers and serves as both a personal story and an advocacy guide around reproductive health.
Issa Okamoto is Nadya's younger sister and a constant presence in her content, with the two regularly posting together under the #okamotosisters tag across TikTok and Instagram. Their videos lean hard into chaotic, playful sibling energy — matching outfits, bickering, and joint appearances at events like Lollapalooza — which has made "the sisters" a recognizable and beloved part of Nadya's brand.
Zoomies Run Club is a running community co-founded by Nadya Okamoto, reflecting her genuine personal investment in distance running — she's documented training for events like the San Francisco Marathon. The club is built around creating a social, community-first running culture, particularly for younger participants.
Match Club (listed as @shopmatchclub in her bio) is a shopping and style venture co-founded by Nadya Okamoto. Based on her content — which frequently features coordinated group outfits with her sister Issa and friends around holidays and events — it appears anchored in the matching and coordinated fashion space.
Nadya has shared first dance content on her social channels, signaling a wedding or major romantic milestone. She generally keeps her relationship life relatively low-key on her platforms, with most of her content focused on her businesses, sister Issa, and advocacy work.
Nadya Okamoto is of Japanese-American heritage and grew up in Portland, Oregon, before relocating to the East Coast to attend Harvard University. Her content and audience are overwhelmingly US-based, consistent with her roots and the national scope of her advocacy and entrepreneurial work.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nadyaokamoto · YouTube
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