United States
Mythicalkitchen is a creator with a presence on YouTube (4,480,000 followers), Instagram (1,063,054 followers), TikTok (2,300,000 followers), based in United States.
Total Followers +2.5%
7.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.5M followers · 57% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $13K–$30K / IG post
The Wrap went on-set for the 100th episode of Last Meals, featuring Elijah Wood. Scherer discussed the blurring line between digital and traditional entertainment, noting high-profile guests like Tom Hanks and Hilary Duff.
Josh Scherer co-authored the cookbook with Rhett & Link, published by HarperCollins. It features 100 recipes drawn from the Mythical Kitchen universe.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | +3K +0.3% | +105K +4.5% | +117K |
| Last 30 days | +51K +1.1% | +46K +4.3% | +101K +4.4% | +198K |
| Last 90 days | +166K +3.7% | +124K +11.6% | +105K +4.5% | +394K |
| Last 365 days | +166K +3.7% | +124K +11.6% | +105K +4.5% | +394K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gozney Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Chime Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Olipop Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | May 2026 | — |
| AM/PM Convenience retail / food & beverage | Sponsored content | YouTube | 2024–2025 | — |
| Lomi Home / sustainability | Sponsored content | YouTube | 2023–2024 | — |
Mythicalkitchen is a creator with a presence on YouTube (4,480,000 followers), Instagram (1,063,054 followers), TikTok (2,300,000 followers), based in United States. Their content sits in the food & cooking space. Their YouTube bio reads: "Official page of Last Meals, Mythical Chef Josh, and the Mythical Kitcheneers. Pick up official Mythical Kitchen merch at https://mythic.al/shop-kitchen Join the Mythical Society: https://mythic.al/yt-msoc Follow Mythical Kitchen: Insta". The full audience and engagement breakdown is below.
Mythicalkitchen reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Convenience retail / food & beverage, Home / sustainability, a clear signal of fit for brands in those categories. Demonstrated partners include Gozney and Chime. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Convenience retail / food & beverage and related categories, Mythicalkitchen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mythicalkitchen's tier (Mega, 7.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Last Meals is Mythical Kitchen's signature series where celebrities reveal the one meal they'd choose if it were their last, and the Mythical Kitchen crew prepares or presents that dish on camera. It blends celebrity interviews with food storytelling, making it one of the most distinctive food formats on YouTube. Guests have ranged from Hollywood actors to rock musicians, giving the show a wide pop-culture reach.
Mythical Chef Josh's real name is Josh Scherer. He was a food writer and recipe developer before joining Mythical Entertainment, where he became the face of Mythical Kitchen and the creator of the Last Meals series. He's known as much for his offbeat, comedic on-camera energy as for his actual cooking chops.
Yes — Mythical Kitchen is an official channel under Mythical Entertainment, the media company founded by Rhett McLaughlin and Link Neal of Good Mythical Morning. It operates as its own standalone food-and-entertainment channel but shares the Mythical brand identity, the merch store, and the Mythical Society membership program. Josh Scherer leads the channel independently from Rhett and Link's day-to-day content.
The Mythical Kitcheneers are the recurring on-screen crew that supports Mythical Chef Josh across episodes. The current team includes Nicole Hendizadeh, Trevor Evarts, Viana Iaustin, and Lily Burrola. They've become personalities in their own right within the Mythical Kitchen community rather than just background crew.
Yes, Tom Hanks appeared as part of the Last Meals series on Mythical Kitchen. The episode highlighted that Hanks is a serious caffeine enthusiast, which became one of the fun revelations tied to his episode. It's one of several high-profile Hollywood appearances the channel has landed for the series.
Mythical Kitchen surprised Terry Crews by recreating the meal associated with his role in the 2004 comedy White Chicks. The video was structured as a genuine reveal for Crews, connecting his real-life food world to an iconic moment from his filmography. This format — pairing a celebrity with a meaningful or memorable on-screen meal — is a recurring fan-favorite angle on the channel.
Yes, Slipknot frontman Corey Taylor appeared in a Last Meals episode, sharing the meal he'd pick as his final one. It's part of a run of musician appearances that have made Last Meals a destination show well beyond just film and TV celebrities. The episode brought Mythical Kitchen's audience an unexpected crossover into the metal world.
Yes — J.K. Simmons is the voice of the Yellow M&M in M&M's advertising, a pop-culture fact Mythical Kitchen spotlighted as a hook ahead of his Last Meals appearance. Simmons is an Academy Award-winning actor best known for Whiplash and his role as J. Jonah Jameson in the Spider-Man films, which makes the candy connection one of his more surprising credits. Mythical Kitchen used the trivia to draw viewers into the episode before the celebrity reveal.
The Mythical Society is Mythical Entertainment's fan membership program, offering exclusive content and perks tied to channels across the Mythical brand, including Mythical Kitchen. Members get access to behind-the-scenes material and community features that go beyond the free YouTube content. You can sign up directly through the link in Mythical Kitchen's YouTube channel bio.
Mythical Kitchen has partnered with brands that align naturally with its food-forward audience, including Olipop and Gozney, alongside tech and lifestyle names like NordVPN, Saily, and Chime. The mix reflects an audience that skews toward food-curious, digitally active adults rather than a narrowly niche demographic. These partnerships appear primarily within YouTube content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mythicalkitchen · YouTube
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