United States
Mythical Kitchen is the food-focused extension of Mythical Entertainment, the media company built by YouTube veterans Rhett & Link.
Total Followers +2.5%
7.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.5M followers · 57% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $13K–$30K / IG post
Netflix struck a partnership with Mythical Entertainment to carry Mythical Kitchen and Last Meals content on the streamer, part of a broader push into short-form creator video that launched August 3.
The Wrap went on set for the landmark episode, where Josh Scherer served the Lord of the Rings star a multi-course spread spanning omakase sushi and artisan pizzas over two-and-a-half hours.
Announced in February 2025 and streamed via Kiswe on April 3, the live event had Chef Josh pit the Kitcheneers against each other in a gauntlet of cooking challenges.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | +3K +0.3% | +105K +4.5% | +117K |
| Last 30 days | +51K +1.1% | +46K +4.3% | +101K +4.4% | +198K |
| Last 90 days | +166K +3.7% | +124K +11.6% | +105K +4.5% | +394K |
| Last 365 days | +166K +3.7% | +124K +11.6% | +105K +4.5% | +394K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gozney Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Chime Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Olipop Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | May 2026 | — |
Mythical Kitchen is the food-focused extension of Mythical Entertainment, the media company built by YouTube veterans Rhett & Link. The channel is fronted by Josh Scherer — known on-screen as Mythical Chef Josh — a food writer whose background in food journalism informs a content style that blends culinary craft with high-energy entertainment. The signature "Last Meals" series, in which Josh and the ensemble cast of "Kitcheneers" recreate celebrity final meal requests — often with the celebrities present — has become the channel's defining franchise, with episodes featuring Tom Hanks, J.K. Simmons, and Corey Taylor of Slipknot driving consistent reach across platforms.
The audience spans a wide adult age range with a slight male skew and is concentrated in English-speaking markets, suggesting broad mainstream appeal rather than a narrow food-enthusiast niche. Engagement rates run well above category medians across YouTube, Instagram, and TikTok — a signal of genuine community investment. Sponsors like Gozney and Olipop reflect natural food-adjacent brand alignment, while Chime and NordVPN indicate crossover appeal into general lifestyle categories. With active growth across all three platforms and a reliable celebrity-guest pipeline, Mythical Kitchen is positioned to expand its brand partnership footprint across both food culture and mainstream entertainment.
Mythical_Kitchen reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Demonstrated partners include Gozney and Chime. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Mythical_Kitchen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mythical_Kitchen's tier (Mega, 7.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mythical Chef Josh's real name is Josh Scherer. He is the lead host and head chef of Mythical Kitchen and has also appeared in cooking segments on Good Mythical Morning as part of Rhett and Link's broader Mythical Entertainment operation.
Yes, Mythical Kitchen is an official channel under Mythical Entertainment, the media company founded by Rhett McLaughlin and Link Neal. It operates as a standalone food channel with its own dedicated cast rather than as a direct extension of Good Mythical Morning.
Last Meals is Mythical Kitchen's signature series where celebrities reveal the meal they would want as their final one, and Mythical Chef Josh and the team prepare it for them on camera. Guests have included Tom Hanks, Corey Taylor of Slipknot, J.K. Simmons, and Terry Crews, giving the show an unusually wide celebrity range for a food channel.
The Mythical Kitcheneers are the ensemble cast who appear alongside Mythical Chef Josh, currently made up of Nicole Hendizadeh, Trevor Evarts, Viana Austin, and Lily Burrola. They feature across cooking challenges, taste tests, and Last Meals episodes on YouTube and TikTok.
Yes, Mythical Kitchen surprised Terry Crews with a recreation of the meal from White Chicks, the comedy film he starred in. The episode fits into the channel's broader format of recreating iconic food moments from movies and TV for the celebrities who appeared in them.
Yes, J.K. Simmons is the voice behind the Yellow M&M in M&M's advertising, a fact Mythical Kitchen spotlighted when he appeared on the Last Meals series. The channel's post connecting Simmons to the candy mascot became one of their more shareable pieces of food-culture trivia content.
Yes, Slipknot frontman Corey Taylor appeared on Mythical Kitchen's Last Meals series to eat his chosen final meal on camera. The booking stands out as one of the more unexpected celebrity pairings for a food channel, blending heavy metal culture with Mythical Kitchen's accessible cooking format.
Yes, Tom Hanks appeared on Mythical Kitchen's Last Meals series, where the team revealed he is a serious caffeine enthusiast. His episode is among the channel's highest-profile celebrity bookings, showing how Last Meals has attracted major Hollywood names alongside musicians and athletes.
Mythical Kitchen sells official branded merchandise through the Mythical shop, linked directly from their YouTube channel. The Mythical Society is a fan membership program run by Mythical Entertainment that offers exclusive perks and content, and Mythical Kitchen actively promotes it to subscribers.
As of mid-2026, Mythical Kitchen's YouTube sponsorships have included Olipop, Gozney, Chime, Saily, and NordVPN. The presence of food-adjacent names like Olipop and the Gozney pizza oven brand alongside tech companies reflects the channel's reach across both culinary and general lifestyle audiences.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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