Last updated just now · Jul 15, 2026, 4:52 PM
Kids & Education United States

Msrachel

Full Creator Stats Live · Updated 2026-07-15

Msrachel is a creator with a presence on YouTube (20,500,000 followers), Instagram (5,106,999 followers), based in United States.

NicheKids & Education TierMega Engagement0.1%

Total Followers +1.2%

25.6M

Across YouTube, Instagram

Primary Platform

YouTube

20.5M followers · 80% of audience

Engagement

0.1%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $61K–$143K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-07-15
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 20,500,000 +305K 0.1% 2 months ago
Instagram 5,106,999 +0 7.4% 11 today

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +7K +0.1% +0 +0.0% +7K
Last 30 days +305K +1.5% +0 +0.0% +0 +0.0% +305K
Last 90 days +1.1M +5.1% +0 +0.0% +0 +0.0% +1.1M
Last 365 days +1.1M +5.1% +0 +0.0% +0 +0.0% +1.1M

Audience Demographics

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1.3M6.6M11.9M17.3M22.6M Jul 16Oct 15Jan 14Apr 15Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Long-term partnership YouTube 2024–Long-term
Long-term partnership YouTube 2023–Long-term
Founder / owned brand YouTube Long-term
Background

About Msrachel

Msrachel is a creator with a presence on YouTube (20,500,000 followers), Instagram (5,106,999 followers), based in United States. Their content sits in the kids & education space. Their YouTube bio reads: "Toddler Learning Videos and Baby Learning Videos with a real teacher, Ms Rachel! Ms Rachel uses techniques recommended by speech therapists and early childhood experts to help children learn important milestones and preschool skills! You ca". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Msrachel reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Streaming / Media, Children's Education / Media, Children's Education / Production, a clear signal of fit for brands in those categories. Demonstrated partners include Netflix and Sesame Workshop. Engagement on YouTube runs around 0.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Msrachel's tier (Mega, 25.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Ms Rachel's real name?

Ms Rachel's full name is Rachel Griffin Accurso. She built her entire brand around the "Ms Rachel" teacher persona she uses on screen, and the name has become synonymous with toddler educational content on YouTube.

Why did Ms Rachel start making videos for babies?

Ms Rachel created her channel after her son Thomas was diagnosed with a speech delay. Her firsthand experience working through speech therapy with him motivated her to share those evidence-based techniques directly with other parents and caregivers.

What degree does Ms Rachel have?

Ms Rachel holds a master's degree in music education from NYU. That formal background is central to her brand — she consistently emphasizes being a "real teacher" and uses her training to structure songs, repetition, and interaction in developmentally intentional ways.

Who is Ms Rachel's husband?

Ms Rachel is married to Aron Accurso, a Broadway musical director and composer. His professional background in musical theatre directly shapes the quality and structure of the original songs that run through her videos.

Is Ms Rachel on Netflix?

Yes — Ms Rachel describes herself as a "YouTube / Netflix teacher" in her Instagram bio, meaning her educational content is available on Netflix in addition to her primary YouTube channel. This gives families who prefer curated streaming platforms easy access to her videos.

Why do speech therapists recommend Ms Rachel?

Ms Rachel builds her videos around techniques specifically endorsed by speech therapists and early childhood development experts, prioritizing interactive prompts that encourage children to respond rather than passively watch. Parents of children with speech delays and autism spectrum diagnoses widely cite therapist recommendations as how they first discovered her channel.

Has Ms Rachel done videos with Elmo from Sesame Street?

Yes, Ms Rachel has collaborated with Elmo in videos like "Hide and Seek with Ms Rachel & Elmo," blending her interactive teaching style with one of children's television's most recognizable characters. These crossovers sit among her most-watched uploads.

What does Ms Rachel advocate for beyond kids education?

Ms Rachel uses her platform to advocate for ending family detention and separation, a cause she explicitly calls out in her Instagram bio. She frames it as an extension of her belief in protecting the wellbeing of every child, not just those watching her videos.

What topics does Ms Rachel actually teach in her videos?

Her videos cover early learning milestones including the alphabet and phonics, shapes, numbers, nursery rhymes, kids songs, movement activities, and practical life skills like potty training. Content is designed for babies and toddlers, roughly from infancy through preschool age.

How big has Ms Rachel's YouTube channel gotten?

Ms Rachel's YouTube channel has surpassed 20 million subscribers, placing it among the largest children's educational channels on the entire platform. Combined with her Instagram following and Netflix presence, her total reach across platforms runs well into the tens of millions.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 15, 2026, 4:52 PM · Slug: msrachel

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