United States
Msrachel is a creator with a presence on YouTube (20,500,000 followers), Instagram (5,106,999 followers), based in United States.
Total Followers +1.2%
25.6M
Across YouTube, Instagram
Primary Platform
YouTube
20.5M followers · 80% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $61K–$143K / IG post
She launched a petition to close the Dilley Immigration Processing Center that garnered over 324,000 signatures, then traveled to Washington to personally deliver letters and drawings from detained children to congressional representatives.
Variety reported the apology, with Ms. Rachel stating she is "a human who makes mistakes." The incident drew a second wave of criticism, including from a family member who spoke to TheWrap.
The exhibition, titled "Colours That Survived," was held at the Caelum Gallery in Chelsea, Manhattan, with all proceeds donated to the child artists.
Ms. Rachel attended the awards gala wearing a black-and-white dress hand-embroidered with drawings made by children in Gaza, continuing her high-profile humanitarian advocacy.
YouTube spotlighted Ms. Rachel alongside Trevor Noah and others at its first film-festival-style Creator Premieres event for advertisers, announcing a new episode focused on inclusivity for early 2026.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +7K +0.1% | +0 +0.0% | +7K |
| Last 30 days | +305K +1.5% | +0 +0.0% | +0 +0.0% | +305K |
| Last 90 days | +1.1M +5.1% | +0 +0.0% | +0 +0.0% | +1.1M |
| Last 365 days | +1.1M +5.1% | +0 +0.0% | +0 +0.0% | +1.1M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Netflix Streaming / Media | Long-term partnership | YouTube | 2024–Long-term | — |
| Sesame Workshop Children's Education / Media | Long-term partnership | YouTube | 2023–Long-term | — |
| Songs for Littles Children's Education / Production | Founder / owned brand | YouTube | Long-term | — |
Msrachel is a creator with a presence on YouTube (20,500,000 followers), Instagram (5,106,999 followers), based in United States. Their content sits in the kids & education space. Their YouTube bio reads: "Toddler Learning Videos and Baby Learning Videos with a real teacher, Ms Rachel! Ms Rachel uses techniques recommended by speech therapists and early childhood experts to help children learn important milestones and preschool skills! You ca". The full audience and engagement breakdown is below.
Msrachel reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Streaming / Media, Children's Education / Media, Children's Education / Production, a clear signal of fit for brands in those categories. Demonstrated partners include Netflix and Sesame Workshop. Engagement on YouTube runs around 0.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Msrachel's tier (Mega, 25.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ms Rachel's full name is Rachel Griffin Accurso. She built her entire brand around the "Ms Rachel" teacher persona she uses on screen, and the name has become synonymous with toddler educational content on YouTube.
Ms Rachel created her channel after her son Thomas was diagnosed with a speech delay. Her firsthand experience working through speech therapy with him motivated her to share those evidence-based techniques directly with other parents and caregivers.
Ms Rachel holds a master's degree in music education from NYU. That formal background is central to her brand — she consistently emphasizes being a "real teacher" and uses her training to structure songs, repetition, and interaction in developmentally intentional ways.
Ms Rachel is married to Aron Accurso, a Broadway musical director and composer. His professional background in musical theatre directly shapes the quality and structure of the original songs that run through her videos.
Yes — Ms Rachel describes herself as a "YouTube / Netflix teacher" in her Instagram bio, meaning her educational content is available on Netflix in addition to her primary YouTube channel. This gives families who prefer curated streaming platforms easy access to her videos.
Ms Rachel builds her videos around techniques specifically endorsed by speech therapists and early childhood development experts, prioritizing interactive prompts that encourage children to respond rather than passively watch. Parents of children with speech delays and autism spectrum diagnoses widely cite therapist recommendations as how they first discovered her channel.
Yes, Ms Rachel has collaborated with Elmo in videos like "Hide and Seek with Ms Rachel & Elmo," blending her interactive teaching style with one of children's television's most recognizable characters. These crossovers sit among her most-watched uploads.
Ms Rachel uses her platform to advocate for ending family detention and separation, a cause she explicitly calls out in her Instagram bio. She frames it as an extension of her belief in protecting the wellbeing of every child, not just those watching her videos.
Her videos cover early learning milestones including the alphabet and phonics, shapes, numbers, nursery rhymes, kids songs, movement activities, and practical life skills like potty training. Content is designed for babies and toddlers, roughly from infancy through preschool age.
Ms Rachel's YouTube channel has surpassed 20 million subscribers, placing it among the largest children's educational channels on the entire platform. Combined with her Instagram following and Netflix presence, her total reach across platforms runs well into the tens of millions.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@msrachel · YouTube
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