Doris, who publishes under the handle Mrs Flury, is a Basel-based nutritional scientist and mother of three who has built a multi-platform following around practical, science-backed healthy eating.
Total Followers +0.1%
472K
Across Instagram, YouTube, TikTok
Primary Platform
196K followers · 41% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9.8K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +39 +0.0% | +0 +0.0% | +0 +0.0% | +39 |
| Last 30 days | +392 +0.2% | +0 +0.0% | +0 +0.0% | +392 |
| Last 90 days | +3K +1.7% | +2K +1.4% | +0 +0.0% | +5K |
| Last 365 days | +3K +1.7% | +2K +1.4% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Hurom Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Mrsflury Shop Food / Health E-commerce | Founder / owned brand | Long-term | — |
Doris, who publishes under the handle Mrs Flury, is a Basel-based nutritional scientist and mother of three who has built a multi-platform following around practical, science-backed healthy eating. Her content sits at the intersection of professional credentials and everyday family cooking — recipes are framed as achievable rather than aspirational, with consistent emphasis on meal prep, high-protein snacks, and lighter desserts that stay realistic for busy households. She publishes primarily in German, serving the broader DACH market, and has extended her brand into direct commerce through her own product shop, @mrsfluryshop, moving beyond content creation into owned retail.
Her audience is predominantly female and concentrates in the 25–34 age bracket — health-aware adults who respond well to the practical, recipe-led format she maintains across Instagram, YouTube, and TikTok. Engagement on her video-first channels runs above typical category benchmarks, suggesting a community that actively cooks along rather than passively scrolling. A partnership with Hurom, a premium slow-juicer brand, fits her positioning cleanly: wellness-adjacent kitchen hardware marketed to committed home cooks. With a credentialed professional background, an owned e-commerce channel, and content that maps closely to sustained German-language search demand for everyday healthy recipes, she is well placed to deepen partnerships across functional food, nutrition supplements, and kitchen appliances.
Mrsflury reaches an audience concentrated in CHE primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food / Health E-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include Hurom and Mrsflury Shop. Engagement on Instagram runs around 2.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mrsflury's tier (Mid, 472K combined followers, CHE). Pulled from CreatorDB's category benchmarks.
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Mrsflury's real name is Doris. She introduces herself by that name on her YouTube channel while operating under the Mrs Flury brand across all her social platforms. The Flury name also carries into her own shop brand.
Yes, Mrsflury is a trained Ernährungswissenschaftlerin — a nutritional scientist — which distinguishes her from most food influencers. That professional background shapes her content focus on evidence-informed, everyday-practical healthy eating rather than just visually appealing recipes.
Yes, Mrsflury is the founder of @mrsflury_shop, based in Basel, Switzerland. She promotes the shop across her Instagram and TikTok profiles alongside her recipe and meal-prep content, making it a central part of her creator business beyond sponsorships.
On TikTok, Mrsflury describes her approach as alltagstaugliche veggie Ernährung — everyday vegetarian nutrition. Her recipes lean on plant-based ingredients, high-protein dairy alternatives like cottage cheese, and naturally sweetened treats rather than meat-centred dishes.
Mrsflury's homemade Bounty-style chocolate is one of her most talked-about recipe posts — a coconut-based dessert you can make yourself at home. It fits her signature approach of recreating indulgent sweets in a nutritionist-approved, lower-calorie format, which she calls gesunde Schokolade selber machen.
In early 2025, Mrsflury partnered with Hurom, the premium slow-juicer brand, for sponsored content on her YouTube channel. The collaboration fits naturally alongside her whole-food, plant-forward recipe content and her professional background in nutrition science.
Yes, Mrsflury is a mother of three children, which she mentions in her YouTube bio. Family life is a consistent inspiration behind her content, and she often frames her recipes as practical, quick options that work for busy parents and households.
Mrsflury posts in both German and English. The majority of her content is in German, targeting her core audience across Germany, Switzerland, and Austria, but she regularly captions recipes in English as well to reach a broader international following.
Mrsflury is based in Basel, Switzerland and is Swiss. Despite her Swiss base, the largest share of her audience is in Germany, making her one of the German-language healthy-eating creators with significant cross-border reach in the DACH region.
Mrsflury's meal prep content focuses on simple, family-friendly preparation — think make-ahead protein snacks, healthy desserts with minimal ingredients, and quick lunch ideas like her watermelon salad or matcha-based treats. Meal prep is one of her most consistent content pillars, reflected in the recurring hashtag #mealprep across her posts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mrsflury · Instagram
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