MrBeast

MrBeast's real name is Jimmy Donaldson. He was born on May 7, 1998, in Wichita, Kansas, and raised in Greenville, North Carolina. He adopted the MrBeast handle early in his YouTube career and has used it exclusively as his public-facing identity.

Beast Games is a large-scale competition series created by MrBeast that premiered on Amazon Prime Video in early 2025. It became one of the platform's most-watched unscripted launches, drawing significant mainstream press attention. The show follows contestants competing in extreme challenges for a massive cash prize, translating MrBeast's YouTube formula into a televised format.

In late 2024, a group of contestants filed a lawsuit against the Beast Games production, alleging unsafe working conditions and labor violations during filming. The suit raised concerns about how participants were treated on set. The legal action drew widespread media coverage and added scrutiny to the production ahead of its Amazon Prime Video debut.

Ava Kris Tyson, a longtime collaborator and former on-screen presence in MrBeast videos, departed from the team in 2024 amid allegations concerning past online conduct. The situation generated significant discussion across social media and creator-commentary communities. MrBeast addressed the departure publicly, and Tyson has since maintained a separate online presence.

Feastables is a chocolate bar brand founded by MrBeast that expanded into nationwide retail distribution in 2023, reaching Walmart and other major U.S. chains. The brand is positioned as a direct competitor to legacy chocolate products and is frequently featured in MrBeast's own videos. It represents one of his most prominent moves into consumer packaged goods.

Lunchly is a packaged meal brand co-launched in 2024 by MrBeast alongside Logan Paul and KSI, positioned as a healthier alternative to Lunchables. The product targets younger consumers and leverages the combined audiences of all three creators. Its launch was treated as a marketing event in itself, generating substantial organic press coverage.

Confirmed recent sponsors include PUBG Mobile, Whatnot, Slack, Current, and Feastables, spanning gaming, marketplace, productivity software, and fintech verticals. Sponsorships are typically delivered as YouTube integrations or dedicated segments, consistent with MrBeast's long-form video format. The brand mix signals comfort with both consumer tech and lifestyle categories.

As of mid-2026, MrBeast's main YouTube channel has approximately 490 million subscribers, making it one of the most-subscribed individual creator channels on the platform. He has posted 30-day subscriber growth in the low single-digit percentage range, indicating the channel is still actively expanding despite its enormous base.

MrBeast maintains a significant presence on YouTube, TikTok, and Instagram, with YouTube serving as the primary platform at roughly 490 million subscribers. TikTok follows at approximately 124 million followers, and Instagram at roughly 87 million. TikTok shows the strongest relative engagement rate among the three, at 7.4%.

MrBeast's headline engagement rate of 2.1% sits above the entertainment category median of 1.5%, which is notable given that engagement rates typically compress at the Mega-tier scale. TikTok performance is a particular strength, running well above what is typical for creators with comparable follower counts. This positions him favorably for performance-oriented sponsorship negotiations.