United Kingdom
Mr Bean is the official digital presence for the classic British comedy character created by Rowan Atkinson and writer Richard Curtis, originally broadcast…
Total Followers +0.3%
51.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
35.9M followers · 69% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $103K–$226K / IG post
Speaking at a screening of his new Netflix series Man Vs. Baby, Atkinson described the character as a 'selfish, self-serving, anarchic child' — while reaffirming the brand's enduring global appeal across 190+ countries.
The four-episode, 30-minute-per-episode series dropped on December 11, 2025. Though not a Mr Bean project, Atkinson's profile boost directly benefits the Mr Bean brand and YouTube channel.
Banijay Entertainment announced the milestone, noting the brand now commands nearly 250 million followers across all social platforms, including 148M on Facebook (4th largest page globally).
The new season — produced to mark the character's 35th anniversary — aired in the UK on ITVX and Boomerang, with global distribution via Warner Bros. Discovery's kids' channels.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +5K +0.1% | +0 +0.0% | +5K |
| Last 30 days | +101K +0.3% | +32K +0.3% | +0 +0.0% | +132K |
| Last 90 days | +201K +0.6% | +238K +2.3% | +0 +0.0% | +439K |
| Last 365 days | +201K +0.6% | +238K +2.3% | +0 +0.0% | +439K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mr Bean is the official digital presence for the classic British comedy character created by Rowan Atkinson and writer Richard Curtis, originally broadcast on ITV in the early 1990s. The character — a socially awkward, largely silent everyman prone to elaborate misadventures — became a global phenomenon precisely because its physical, dialogue-light comedy transcends language barriers. The YouTube channel serves as the primary archive and distribution hub for the franchise, housing full episodes of the original live-action sitcom alongside content from the subsequent animated series, plus a steady stream of short-form clips and compilations tailored for contemporary platforms. Active uploads across YouTube, TikTok, and Instagram keep the IP in constant circulation, with recent short-form content leaning into relatable, reaction-friendly scenarios clipped from existing material.
Despite being a catalogue-driven IP channel rather than a personality-led creator account, Mr Bean commands a mega-tier following with above-median engagement — a notable achievement that speaks to the enduring cross-generational appeal of the character. The audience skews toward younger adults aged 18 to 34 and is predominantly male, with the United States representing the largest single viewer bloc, followed by the United Kingdom and a meaningful share from India, reflecting the franchise's particular resonance across South Asian markets. The Instagram presence doubles as a merchandise storefront, pointing to an active licensing and direct-to-consumer strategy alongside the advertising revenue the channel generates. As legacy entertainment IP continues to find renewed audiences through algorithmic short-form discovery, the Mr Bean channel is well-positioned as a low-friction, universally accessible comedy brand with strong potential for consumer-product and family-entertainment partnerships.
Mr Bean reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Engagement on YouTube runs around 1.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mr Bean's tier (Mega, 51.9M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rowan Atkinson, the British comedian and actor, has played Mr Bean since the character's television debut in 1990. He also co-created the show alongside writer Richard Curtis, making him both the creative force behind the character and its on-screen face.
Mr Bean was deliberately designed as a near-wordless character so his physical comedy and exaggerated facial expressions could work without translation or subtitles. This creative choice by Rowan Atkinson and Richard Curtis is the main reason the show became a global hit far beyond the English-speaking world.
His first name has never been officially revealed on screen — he is only ever referred to as Mr Bean across both the live-action series and the animated show. The deliberate mystery around his full identity has become one of the character's most talked-about quirks.
Mr Bean drives a British Leyland Mini, which has become nearly as iconic as the character himself. His recurring feud with a three-wheeled Reliant Robin — which he repeatedly nudges out of parking spaces — is one of the show's most beloved running gags.
There are two feature films: Bean (1997), in which the character travels to Los Angeles under comic pretenses, and Mr Bean's Holiday (2007), which follows him on a chaotic solo trip through France toward the Cannes Film Festival. Both star Rowan Atkinson in the title role and are referenced on the official social channels.
Yes — an animated version of Mr Bean launched in 2002, featuring the same character and slapstick scenarios translated into cartoon form, which allows for even more exaggerated physical comedy. The official YouTube channel carries full episodes from both the classic live-action series and the animated adventures.
Atkinson has said in interviews that he finds playing Mr Bean increasingly exhausting and stressful, and has suggested the animated series may be where the character's future lies rather than new live-action episodes. As of mid-2026, no new live-action Mr Bean series has been announced.
Rowan Atkinson and Richard Curtis co-created Mr Bean, with the character first appearing on ITV in 1990. Curtis, also widely known for writing Four Weddings and a Funeral and Notting Hill, shaped the scripts alongside Atkinson throughout the original run.
Because Mr Bean relies almost entirely on mime and physical comedy rather than spoken dialogue, it functions without dubbing or subtitles — a genuinely rare quality in scripted television. That language-free format is why the show built enormous audiences across India, continental Europe, and beyond, with the official YouTube channel drawing a substantial share of its views from non-English-speaking regions.
The official Mr Bean YouTube channel hosts full episodes, classic clips, and compilations from both the live-action series and the animated show at no cost. With well over 35 million subscribers, it ranks among the largest comedy channels on the platform and is updated regularly with new cuts and shorts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mrbean · YouTube
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