United States
Milana Vayntrub (handle @mintmilana) is a Uzbekistan-born, U.S.-raised actress and comedian best recognized nationally as Lily…
Total Followers -0.4%
1.8M
Across Instagram, TikTok
Primary Platform
1M followers · 57% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
After publicly sharing her pregnancy, she shifted her social media presence toward parenting content, which now defines her Instagram niche.
Vayntrub has remained the face of AT&T's Lily character across TV and digital ads, one of the most recognizable brand ambassador roles in U.S. advertising.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -2151 -0.2% | +0 +0.0% | +0 +0.0% | -2151 |
| Last 30 days | -6554 -0.6% | +0 +0.0% | +0 +0.0% | -6554 |
| Last 90 days | +922 +0.1% | +0 +0.0% | +0 +0.0% | +922 |
| Last 365 days | +922 +0.1% | +0 +0.0% | +0 +0.0% | +922 |
Daily follower snapshots from CreatorDB's longitudinal index.
Milana Vayntrub (handle <strong>@mintmilana</strong>) is a Uzbekistan-born, U.S.-raised actress and comedian best recognized nationally as <strong>Lily Adams</strong> in AT&T's advertising campaigns, a role she has maintained continuously from the early 2010s through at least 2025. Her social presence, anchored on Instagram, built initially around comedy and commentary before a clear inflection point in 2022, when she welcomed her first child and reoriented her content squarely toward parenting and family life. That repositioning has proven durable: her 1.8-million cross-platform following and above-baseline engagement suggest the family-content lane aligns well with both her personal voice and audience expectations.
Benchmark estimates for a creator at Milana Vayntrub's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her full legal name is Milana Vayntrub. She was born in Tashkent, Uzbekistan, and immigrated to the United States as a child, eventually building her career in Los Angeles as an actress and comedian.
Milana Vayntrub has portrayed Lily Adams in AT&T's national advertising campaigns since the early 2010s, making the character one of the most recognized spokesperson roles in American TV advertising. She continued the role through at least 2025, giving her an unusually long-tenure brand relationship.
She posts on Instagram under @mintmilana, where she has accumulated over one million followers. Instagram is her primary platform, though she also maintains an active presence on TikTok.
Yes. Milana Vayntrub welcomed her first child in 2022, an event she has addressed publicly through her social channels. The arrival prompted a notable shift in her content focus away from comedy and commentary toward parenting and family life.
Following the birth of her first child in 2022, Vayntrub organically shifted her social output to reflect her new role as a parent. The pivot resonated with her existing audience and has remained her primary content lane through 2025 and into 2026.
AT&T is her most prominent and longest-running brand partner, via the Lily Adams spokesperson role. Her parenting-focused content makes her a natural candidate for lifestyle, baby, and household-goods brands seeking a Millennial-parent audience.
As of mid-2026, Vayntrub has approximately 1.8 million combined followers — roughly one million on Instagram and around 757,000 on TikTok. That total places her in the Macro creator tier.
Milana Vayntrub was born in Tashkent, Uzbekistan, and moved to the United States as a young child. She grew up in the U.S. and built her entertainment career there, making her a domestic creator with a primarily U.S.-based audience.
Her blended engagement rate across platforms is approximately 2.8% on Instagram and 4.3% on TikTok — both running well above the parenting category median of around 1.5%. That above-baseline performance suggests strong audience connection relative to peers at the same follower level.
Yes, Milana Vayntrub is active on TikTok with roughly 757,000 followers. Her TikTok engagement rate of 4.3% is notably strong for the platform, though Instagram remains her larger and primary channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@mintmilana · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.