United States
Mindsquire is a U.S.-based comedic duo — Brady Arthur and Seth Goblin — who built their following on YouTube through prank videos, social experiments, and sketch comedy.
Total Followers +2.1%
982K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
817K followers · 83% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $377–$1.1K / IG post
The group's official site is actively recruiting for multiple remote roles to scale production, signaling a move toward a more structured media operation.
UniLad Tech covered the crew's trip to Lawrence County, Alabama — part of the channel's ongoing series of taboo-subject prank videos that have driven mainstream press attention.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +7K +0.9% | +0 +0.0% | +0 +0.0% | +7K |
| Last 30 days | +21K +2.5% | -77 -0.5% | +0 +0.0% | +20K |
| Last 90 days | +58K +7.1% | +1K +7.0% | +0 +0.0% | +59K |
| Last 365 days | +58K +7.1% | +1K +7.0% | +0 +0.0% | +59K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Temu Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| AXE (Unilever) Personal Care / Grooming | Sponsored content | TikTok | 2024–2025 | — |
Mindsquire is a U.S.-based comedic duo — Brady Arthur and Seth Goblin — who built their following on YouTube through prank videos, social experiments, and sketch comedy. Titles like "24 Hours in a Free Candy Van" and a recurring series of scammer-pranking videos set in cities like New York and Las Vegas capture their style: high-concept stunts grounded in real-world interactions and a loose, irreverent energy. They operate with dedicated management and use TikTok as a discovery layer, consistently funneling short-form viewers back to their primary YouTube channel — a deliberate cross-platform strategy that reflects a professionalized operation.
Their audience skews male and concentrates heavily in the 18–34 age range, with the vast majority of viewership coming from English-speaking markets. Brand partnerships with Axe — a men's grooming label whose core demographic maps closely to Mindsquire's viewership — and Temu reflect positioning as a mainstream entertainment channel suited for consumer-facing sponsors seeking affordable young-adult reach. Engagement running above the category median and a steady upload cadence across both YouTube and TikTok suggest strong platform momentum. Approaching the million-subscriber threshold, Mindsquire is well-placed to move into higher-tier brand deals as their audience continues to consolidate around their prank-and-stunt format.
Mindsquire reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Personal Care / Grooming, a clear signal of fit for brands in those categories. Demonstrated partners include Temu and AXE (Unilever). Engagement on YouTube runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mindsquire's tier (Mid, 982K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mindsquire is a comedy duo made up of Brady Arthur and Seth Goblin, both of whom are credited in the channel's Instagram bio. The pair collaborate on all their pranks, sketches, and challenge videos together rather than Mindsquire being a solo creator.
Seth Goblin is the name used publicly by one half of the Mindsquire duo across all his social media accounts, where he goes by the handle @sethgoblin. Whether it's a legal surname or a stage name he adopted, it's the identity he consistently presents alongside his partner Brady Arthur.
"24 Hours in a Free Candy Van" is one of Mindsquire's most distinctive prank videos, built around spending a full day running an actual free candy van in a public setting. It's a prime example of their signature approach of committing completely to an outrageous premise in a real-world environment to capture genuine public reactions.
Yes — scammer pranks have become a recurring theme for Mindsquire, with notable videos targeting real-world scammers in both New York and Las Vegas. The Las Vegas video, titled "We Pranked Every Scammer in Las Vegas," suggests they went after multiple scammers across the city in a single shoot, which fits their high-commitment prank style.
Yes, Mindsquire has used the hashtags #axepartner and #axethedupe in their content, signaling a paid sponsorship with AXE, the grooming brand. The partnership is a natural fit given that the majority of their audience skews young and male, aligning closely with AXE's core demographic.
Mindsquire has tagged content with #trumprally, indicating they filmed prank or social experiment content at a political event. Attending high-energy, crowded public events — from Las Vegas to New York to political rallies — is consistent with their approach of testing how people react to absurd scenarios in real life.
"50 Extreme Uses of Free Will" is a Mindsquire video built around the concept of pushing personal freedom to increasingly absurd or extreme lengths across fifty distinct acts. The numbered-list format is a common structure in YouTube comedy and prank content, but the free-will philosophical framing gives it a more distinctive hook than a standard challenge video.
Yes, Temu has appeared as a named sponsor in Mindsquire's content in 2026. Temu has been actively partnering with mid-tier YouTube creators, and Mindsquire's predominantly US-based audience makes them an appealing fit for the platform.
Ohio has appeared as a hashtag in Mindsquire's content, suggesting at least some of their videos have been filmed there. That said, their prank series also takes them to major cities like New York and Las Vegas, so they're clearly willing to travel across the US to find the right setting for a bit.
Mindsquire is approaching the one million subscriber milestone on YouTube, placing them solidly in the upper range of the Mid-tier creator category. YouTube is by far their largest platform, with their TikTok and Instagram presence serving mainly to funnel viewers toward their full-length videos.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mindsquire · YouTube
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