Australia
Millie is a creator with a presence on TikTok (1,500,000 followers), based in Australia. Their content sits in the lifestyle & vlog space.
Total Followers +0.0%
1.5M
Across TikTok
Primary Platform
YouTube
1.5M followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 1,500,000 | +0 | 3.3% | — | 2 months ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Hinge Dating / Apps | Sponsored content | TikTok | 2026 | — |
| Flight Centre Travel | Sponsored content | TikTok | 2026 | — |
Millie is a creator with a presence on TikTok (1,500,000 followers), based in Australia. Their content sits in the lifestyle & vlog space. Their YouTube bio reads: "Enquiries: admin@creativerep.com.au IG: milligram96". The full audience and engagement breakdown is below.
Millie reaches an audience concentrated in Australia primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Dating / Apps, Travel, a clear signal of fit for brands in those categories. Demonstrated partners include Hinge and Flight Centre. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Dating / Apps and related categories, Millie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Millie's tier (Macro, 1.5M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Millie works as a teacher alongside her content career and has shared what a typical evening looks like after a full day in the classroom. Her honest, unfiltered take on teacher life is a recurring thread in her videos and connects strongly with her predominantly young female audience.
Millie's Instagram account is milligram96, which is different from her TikTok handle @millie. She lists it directly in her TikTok bio to make it easy for followers to find her across platforms.
Yes, Type A versus Type B personality comparison content is a recurring format in Millie's TikTok output. The style fits her broader comedic skit approach, contrasting different personality types in ways that clearly resonate with her audience given her above-average engagement rate.
Yes, Millie has worked with Hinge as a brand partner, posting dating-themed content under the #HingePartner tag. The collaboration sits naturally alongside her existing blind date and relationship-focused content series.
Blind date videos are a recognizable part of Millie's content mix, with #blinddate appearing regularly across her posts. It slots into her wider dating and lifestyle niche, which is one of the main reasons her audience skews so heavily toward young women.
Millie partnered with Flight Centre, the Australian travel company, to promote booking trips in advance rather than leaving it to the last minute. The campaign leaned into her self-deprecating humor, making the sponsored message feel consistent with her usual tone.
Yes, Millie is Australian and is represented by the Sydney-based talent agency Creative Rep. Despite her Australian base, her TikTok audience is heavily international, with American viewers making up the largest share of her following by a wide margin.
Millie has been creating long enough to have videos from over five years ago, which she has revisited in nostalgic throwback posts. She expressed genuine disbelief looking back at how much time had passed since those early uploads.
Yes, Millie has created TikTok content from both London and New York City, with location-tagged posts from both trips. Travel content sits alongside her dating, teacher life, and personality-type videos as part of her broader lifestyle mix.
American viewers account for the largest portion of Millie's TikTok audience, significantly outpacing her Australian fanbase. Her dating humor, skit formats, and personality-type content travel well across English-speaking markets, giving her a cross-Pacific reach that is unusual for an Australian-based creator.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@millie · YouTube
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