Mighty Car Mods

Marty and Moog are two Australian friends who launched Mighty Car Mods as an independent automotive series in 2007, filming their first videos on Marty's mum's driveway. From those backyard origins they built one of the longest-running and most-followed car modification channels in the world, now comfortably in the Macro creator tier with a combined audience of over 5 million across platforms.

Yes — Moog has a music career that runs alongside his work on the channel, and MCM even posted a video about buying a supercar using a music royalty cheque, which became a fan-favourite moment. The crossover between cars and music is a recurring part of his persona and gives the channel a creative edge beyond straight mechanical content.

Mighty Car Mods produced Le Mans 24-related content through their partnership with Michelin, tagging it under #michelinlemans24 and #weraceforchange, which is Michelin's motorsport sustainability initiative. The collaboration brought the race-day atmosphere to their audience of everyday car enthusiasts who might never otherwise follow endurance racing.

The Nugget is one of MCM's most talked-about project cars, referenced so consistently across their social posts and hashtags that it has become a shorthand for the channel's build culture among long-time fans. Like most MCM projects it embodies their core idea of taking an ordinary or budget car and turning it into something genuinely impressive.

Both — their own channel description explicitly states that the MCM boys make cars and they make movies, and they have produced cinematic automotive films that go well beyond a standard episode format. That production ambition is one of the things that has set them apart from most DIY car channels over their nearly two decades online.

MCM regularly feature distinctly Australian vehicles like the Ford BA Falcon and Holden SS Commodore, both of which appear in their content hashtags and video titles. This gives the channel an authentically Aussie flavour that resonates at home while also drawing international viewers curious about a car culture they have never seen before.

Mighty Car Mods started in 2007, which puts them close to two decades on YouTube — an unusually long run for an independent automotive channel still actively uploading. Going from a home driveway to the Macro creator tier across that timespan is one of the standout origin stories in automotive content.

Budget builds are central to what MCM does, and recent projects have included hunting down a cheap SS Commodore and taking the cheapest E43 AMG they could find and turning it into a dream daily driver. That hunt-for-a-bargain-then-elevate-it format is a signature MCM storyline and a big reason the channel resonates with people who want to mod cars on realistic budgets.

Their recent sponsor lineup includes Michelin, Castrol, Quad Lock, and Domino's Pizza, covering everything from performance tyres and engine oil to vehicle phone mounts and food delivery. The blend of serious automotive brands alongside mainstream consumer names reflects how broadly the channel reaches beyond just hardcore gearheads.

Mighty Car Mods are based in Australia, and the Australian spirit — from the local car culture to the backyard DIY approach — runs through everything they make. What is striking is that despite those roots, the majority of their audience actually comes from the United States and the United Kingdom, showing how universal the love of car modification really is.