United States
Michelleobama is a creator with a presence on YouTube (722,000 followers), Instagram (57,150,115 followers), TikTok (551,900 followers), based in United States.
Total Followers +0.0%
58.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
722K followers · 1% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $457K–$1M / IG post
Obama was named a featured speaker at the Essence Festival of Culture, continuing her high-profile public presence post-White House.
Obama and brother Craig Robinson took the IMO podcast live to SXSW London (June 1–6), where she spoke candidly about entering a new personal chapter focused on her own choices.
Higher Ground released IMO: The Look, a limited podcast series tied to Obama's new book The Look (Crown Publishing, Nov. 4, 2025), featuring conversations with Jane Fonda, Nina Garcia, and other fashion insiders.
Barack and Michelle Obama visited the White House for the unveiling of their official portraits, a widely covered mainstream news moment.
Higher Ground debuted IMO with Michelle Obama & Craig Robinson on March 12, 2025, with a live SXSW recording and weekly episodes featuring celebrity guests.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +9K +1.3% | +0 +0.0% | +2K +0.4% | +11K |
| Last 30 days | +18K +2.6% | +0 +0.0% | +9K +1.7% | +28K |
| Last 90 days | +75K +10.4% | +149K +0.3% | +9K +1.7% | +233K |
| Last 365 days | +75K +10.4% | +149K +0.3% | +9K +1.7% | +233K |
Daily follower snapshots from CreatorDB's longitudinal index.
Michelleobama is a creator with a presence on YouTube (722,000 followers), Instagram (57,150,115 followers), TikTok (551,900 followers), based in United States. Their content sits in the politics & public affairs space. Their YouTube bio reads: "Girl from the South Side and former First Lady. Wife, mother, dog lover. Always hugger-in-chief. Welcome to the official YouTube channel of Michelle Obama, the home of the IMO podcast with Michelle Obama & Craig Robinson. Each week, they’l". The full audience and engagement breakdown is below.
Michelleobama reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a politics creator they map naturally to brands targeting that space. Demonstrated partners include Incogni Inc.. Engagement on YouTube runs around 5.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows politics content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in politics and related categories, Michelleobama offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Michelleobama's tier (Mega, 58.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
IMO — short for In My Opinion — is a weekly podcast hosted by Michelle Obama and her brother Craig Robinson where the two answer candid questions submitted by everyday listeners. The show blends personal storytelling, life advice, and conversations with well-known guests, with new episodes dropping every Wednesday on YouTube and major podcast platforms.
Yes, Craig Robinson is Michelle Obama's older brother and her co-host on the IMO podcast. The two grew up together on the South Side of Chicago, and their sibling dynamic — including plenty of playful games and banter — is a defining part of the show's personality.
'Hugger-in-chief' is Michelle Obama's playful spin on 'Commander-in-Chief,' the formal title of the U.S. President. She uses it across her official bios as a signature phrase that captures the warmth and approachability that have defined her public image since her time in the White House.
Yes, the IMO podcast brought its audience overseas for a special live episode recorded at SXSW London. It marked a departure from the studio format and gave international fans a rare chance to see the show performed in person.
The IMO podcast has welcomed a wide-ranging guest list that includes Airbnb CEO Brian Chesky, actresses Taraji P. Henson, Tracee Ellis Ross, and Keke Palmer, and wellness author Jay Shetty. The variety reflects the show's ambition to cover business, culture, relationships, and personal growth in equal measure.
Yes, in June 2026 Michelle Obama and President Obama debuted their first official portraits, and she shared the milestone directly with her audience across social media. The reveal became one of her most widely discussed posts of the year, generating significant coverage and emotional responses from fans.
Yes, an IMO podcast episode spotlighted the personal love story of Justice Ketanji Brown Jackson, exploring how her relationship unfolded in an unexpected way. The episode fits the show's recurring thread of drawing out intimate, human stories from some of the country's most prominent public figures.
Michelle Obama partnered with Incogni — a service that helps people scrub their personal information from data broker databases — for a sponsored YouTube campaign in 2026. The partnership connects to broader conversations around digital privacy and personal security that resonate with her audience.
Michelle Obama grew up on the South Side of Chicago, a detail she leads with in her bios across every platform she's on. Her working-class Chicago upbringing has been a central thread in her advocacy around education, health equity, and community empowerment throughout her public life.
Michelle Obama has publicly and firmly declined persistent speculation about a presidential run, making clear she has no intention of seeking the office. Since stepping back from that national political conversation, she has channeled her public platform into the IMO podcast, advocacy work, and direct engagement with her audience online.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@michelleobama · YouTube
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