Max the Meat Guy

MaxJerky is Max the Meat Guy's own meat snack brand, available at maxjerky.com and promoted across every one of his social profiles. It's his primary owned business venture and a direct extension of the meat-obsessed identity he's built through his content.

Max runs a recurring series where fellow creators season his steak and he cooks and judges the result — both a YouTubers Season My Steak and a TikTokers Season My Steak version exist. Creators including Nick DiGiovanni, Binging with Babish, and Guga Foods have all taken part, making the series a crossover hit within the food creator world.

Yes — both Guga Foods and Binging with Babish have appeared in his steak-seasoning challenge videos alongside other food creators. These collabs combine loyal fanbases from across the YouTube cooking space and tend to be among his most-viewed uploads.

Dry aging is one of his signature content pillars — he documents the process and the final result on camera, with hashtags like #dryaged and #dryaging running consistently across his posts. The videos appeal to serious home cooks and meat enthusiasts who want to see what extended aging actually does to a cut.

Max made a dedicated video called I Cooked Every Exotic Ribeye, working through rare and unusual cuts from different animals and regions. Exploring non-standard or premium cuts sits alongside more accessible recipes as a consistent thread throughout his channel.

Recent YouTube sponsors include AG1, Olipop, Zocdoc, Typhur Technology, and Rocket Money. The Typhur Technology deal — the brand makes smart cooking probes — is a particularly on-brand fit given how much of his content centers on precision and process when cooking meat.

Despite the name, his content stretches well beyond beef — salmon, turkey, buffalo chicken, seafood, and even novelty items like cotton candy and pork floss all appear regularly in his posts. His I cooked every... format has also let him branch into themed videos, including a full Spongebob character cooking challenge.

In I Cooked EVERY Character from Spongebob, Max turned each character from the show into a food concept and cooked it. It's a strong example of how he uses pop-culture hooks to make meat and cooking content shareable to audiences well beyond traditional food enthusiasts.

It's a mashup recipe that applies the thin, crispy-edged smash burger technique to slow-cooked pulled pork, framed as a way to get deep BBQ flavor without committing to a full low-and-slow cook. It's a good example of his broader approach — taking a familiar meat concept and engineering a faster or more surprising version of it.

Max the Meat Guy's combined following across YouTube, TikTok, and Instagram puts him well above 18 million, with YouTube approaching the 10 million subscriber mark as his flagship platform. That scale places him comfortably in the Mega tier and makes him one of the largest dedicated meat and BBQ creators in the English-speaking world.