United States
MaviGadget operates less like a traditional creator and more like a curated product discovery media brand.
Total Followers +0.7%
47.2M
Across YouTube, Instagram
Primary Platform
YouTube
45.4M followers · 96% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $21K–$49K / IG post
The official Mavigadget mobile app was updated with faster product discovery, saved guides, and price-drop notifications. Available free on iOS and Android.
The platform's dedicated partner portal (partner.mavigadget.com) now claims 750+ active brand partners and 200,000+ active app users, positioning Mavigadget as a paid launch channel for gadget startups and Kickstarter brands.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +304K +0.7% | +22K +1.3% | +0 +0.0% | +326K |
| Last 90 days | +1.2M +2.7% | +47K +2.7% | +0 +0.0% | +1.3M |
| Last 365 days | +1.2M +2.7% | +47K +2.7% | +0 +0.0% | +1.3M |
Daily follower snapshots from CreatorDB's longitudinal index.
MaviGadget operates less like a traditional creator and more like a curated product discovery media brand. Based in the United States, the channel built its mega-scale YouTube presence by sourcing and showcasing unusual, inventive, and commercially novel products from manufacturers, startups, and independent inventors worldwide. Content is format-driven rather than personality-driven: short, punchy product demonstrations covering a deliberately wide range of categories — smart home hardware, novelty items, kitchen gadgets, and increasingly, practical aids for elderly users. The numbered episode format (post titles frequently include item numbers in the thousands) signals a systematic, catalog-style approach to content production that prioritizes volume and discoverability over editorial depth.
The audience skews heavily male and spans a broad 18-to-45-plus age range, with strong concentration in English-speaking markets — the US, UK, Canada, and Australia collectively represent the core viewership. Engagement sits below category norms, which is characteristic of high-volume aggregator channels where passive browsing dominates over active community interaction. The channel's companion app and e-commerce-adjacent website position MaviGadget as a commerce-media hybrid rather than a pure content play, making it a natural fit for product-launch campaigns, affiliate partnerships, and direct-to-consumer brands seeking broad awareness. As the short-form product demo format continues to drive impulse discovery behavior on YouTube Shorts, MaviGadget's catalog-scale library and established distribution footprint give it durable relevance as a product marketing channel.
MaviGadget reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Engagement on YouTube runs around 0.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at MaviGadget's tier (Mega, 47.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MaviGadget is a product discovery platform — not just a YouTube channel, but a full ecosystem built to help people find unique, hand-picked gadgets and products from around the world. It operates its own website at mavigadget.com and a dedicated mobile app, connecting consumers directly with brands, startups, and inventors.
Yes, MaviGadget has its own mobile app available at mavigadget.app, extending the product discovery experience beyond YouTube. The app lets users browse and explore featured products on their phones rather than hunting through video uploads.
MaviGadget runs a formal partner program that allows brands, startups, and inventors to apply to sell or be showcased on the platform. Partnership and media inquiries are directed through their YouTube bio contact link and their main site at mavigadget.com.
Those numbers are part of MaviGadget's product catalog numbering system, treating every featured item as a logged entry in an ever-growing database. With catalog numbers reaching well into the thousands, it gives a sense of just how vast their product archive has become over the years.
MaviGadget functions as a discovery and marketplace hybrid — brands can become partners and list products for sale through the platform, so it goes beyond pure entertainment or review content. Think of it less like a traditional tech reviewer and more like a curated product directory with a commerce layer built in.
The range is intentionally eclectic — videos have featured everything from LED thermostatic shower systems and watermelon slicers to nose-shaped prank soap dispensers and reusable urine drainage solutions for bedridden seniors. The consistent theme is novelty: products that solve a specific problem in an unexpected or unusual way.
Short-form content is central to MaviGadget's strategy, with YouTube Shorts being a primary format for fast, punchy product showcases — the #shorts hashtag appears consistently across their posts. The quick-hit format pairs well with the "discover something cool in 60 seconds" premise that drives most of their audience growth.
MaviGadget's audience skews overwhelmingly male, with men making up around nine in ten viewers, and the core age range sitting between 18 and 44. The viewership is heavily concentrated in the United States, with meaningful secondary audiences in the UK, Canada, and India.
MaviGadget is headquartered in the United States, and the vast majority of its audience is American. Despite being US-based, the platform deliberately sources products from international brands and inventors worldwide to maintain a global discovery angle.
With well over 45 million subscribers, MaviGadget sits firmly in the Mega tier on YouTube, making it one of the largest product and gadget discovery channels on the platform. YouTube is by far its dominant channel, dwarfing its Instagram presence, which serves more as a secondary touchpoint.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mavigadgets · YouTube
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