Last updated just now · Jun 17, 2026, 6:39 AM
Food & Eating Challenges United States

Matt Stonie

Full Creator Stats Live · Updated 2026-06-17

Matt Stonie is a professional competitive eater and YouTube personality based in Las Vegas, Nevada, best known for his landmark 2015 upset of Joey Chestnut…

NicheFood & Eating Challenges TierMega Engagement3.4%

Total Followers -0.0%

20.4M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

16.4M followers · 80% of audience

Engagement

3.4%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $7.9K–$18K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-06-17
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 16,400,000 +0 3.4% 3 months ago
Instagram 525,570 +-6097 4.6% 4 months ago
TikTok 3,500,000 +0 4.6% 1 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% -6097 -1.2% +0 +0.0% -6097
Last 90 days +0 +0.0% -10354 -2.0% +0 +0.0% -10354
Last 365 days +0 +0.0% -10354 -2.0% +0 +0.0% -10354

Audience Demographics

Premium
Premium insight

See who's actually watching

Age, gender, country and language splits — for every creator in our index.

Start free trial

14-day free trial

-13911083.5M8.5M13.4M18.3M Jun 18Sep 17Dec 16Mar 17Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Feb 2026
Sponsored content YouTube Jan 2026
Sponsored content YouTube Sep 2025
Sponsored content Instagram May 2025
Sponsored content YouTube Nov 2024
Sponsored content TikTok 2024–2025
Background

About Matt Stonie

Matt Stonie is a professional competitive eater and YouTube personality based in Las Vegas, Nevada, best known for his landmark 2015 upset of Joey Chestnut at the Nathan's Famous Hot Dog Eating Contest — a victory that ended Chestnut's eight-year winning streak and introduced Stonie to a mainstream audience well beyond the competitive eating circuit. Of Japanese and Czech descent, Stonie built his YouTube channel around a deceptively simple premise: filming himself eating large quantities of food, whether in formal competitive settings or self-designed food challenges. That straightforward format, described in his own channel bio with deliberate understatement, has attracted a subscriber base in the tens of millions, making him one of the most-watched figures in the mukbang and food-challenge space on the platform. His content leans into physical spectacle and genuine competitive edge rather than the conversational, lifestyle-driven tone common to mukbang creators.

Stonie's audience skews notably toward older demographics — a significant portion of his viewers are 35 and above — and is nearly evenly split by gender, which distinguishes him from many food creators whose audiences trend younger and more female. His engagement rate sits meaningfully above category median, suggesting the core fanbase remains highly loyal even as upload frequency has slowed in recent periods. Sponsor partnerships with brands like DraftKings and Zocdoc point to a brand-positioning strategy that leans into mainstream, general-consumer advertisers rather than food or lifestyle endemic brands, reflecting his crossover appeal as a personality rather than a niche food influencer. Managed by Night Media, Stonie is well-placed to sustain long-form YouTube as his anchor platform, where dedicated integration rates command a premium. His trajectory suggests a creator consolidating an established identity rather than chasing growth, with continued relevance among advertisers seeking a broadly recognizable, challenge-entertainment format.

Brand fit

Why brands partner

Matt Stonie reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward E-commerce / Shopping, a clear signal of fit for brands in those categories. Demonstrated partners include Zocdoc and SanDisk. Engagement on YouTube runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Matt Stonie's tier (Mega, 20.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.

Premium insight

See what they actually charge

Benchmark rates per post, Reel, video and integration — across every platform.

Start free trial

14-day free trial

Top Recent Content click to view

Last 60 days · tap a row to play

Want to Work With Creators Like Matt Stonie?

The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.

Frequently Asked Questions

Did Matt Stonie ever beat Joey Chestnut at Nathan's Hot Dog Eating Contest?

Yes — in 2015, Matt Stonie defeated Joey Chestnut at the Nathan's Famous Fourth of July Hot Dog Eating Contest, eating 62 hot dogs and buns in 10 minutes and ending Chestnut's long reign as champion. It remains one of the most talked-about upsets in competitive eating history. The win helped launch Stonie into mainstream internet fame beyond the competitive eating circuit.

What is Matt Stonie's nickname in competitive eating?

Matt Stonie's competitive eating nickname is Megatoad. The name became widely associated with him because of his ability to consume enormous quantities of food despite his lean build, which surprises fans who see him in person. It's a handle that surfaces frequently in competitive eating coverage and fan discussions.

Is Matt Stonie part Japanese?

Yes, Matt Stonie has Japanese heritage on his mother's side, which fans often ask about given his appearance and the Japanese-inflected nickname "Kai" in his full name, Matthew Kai Stonie. He grew up in San Jose, California, and his mixed background is something he has acknowledged publicly. It's one of the more commonly searched personal facts about him.

What was Matt Stonie's Shaq McDonald's order challenge?

In a YouTube video, Matt Stonie took on a challenge built around Shaquille O'Neal's famously massive McDonald's order, attempting to eat the same enormous haul in one sitting. The video plays into Stonie's signature format of pairing a pop-culture food story with a timed eating challenge. Videos like this — attaching a celebrity name to a fast-food challenge — tend to perform especially well for his audience.

What spicy food challenge did Matt Stonie do at Howlin' Rays?

Matt Stonie visited Howlin' Rays, the Los Angeles hot chicken spot known for its extreme heat levels, to take on what he described as one of the spiciest chicken sandwiches he'd ever eaten. The video was part of a run of spicy chicken content that also included a hunt for the spiciest chicken in Las Vegas. Spicy food challenges have become one of the clearest recurring themes in his recent uploads.

Why did Matt Stonie almost break his tooth eating chicharron?

In a recent video and companion short, Matt Stonie nearly cracked a tooth while eating chicharron — deep-fried pork rinds that can be extremely dense and hard depending on how they're prepared. He shared the moment across both YouTube and TikTok, and it clearly resonated because the clip appeared multiple times in his recent posts. It's a reminder that his challenges aren't always about volume — texture and hardness can be just as punishing.

Is Matt Stonie still a professional competitive eater or just a YouTuber now?

Matt Stonie still identifies as a professional competitive eater — his TikTok bio lists it as his primary role alongside being a YouTuber. That said, his content output has shifted heavily toward YouTube food challenge videos rather than televised eating competitions. The two identities are closely linked for him, since his competitive eating career is what originally built his audience.

Where does Matt Stonie live now?

Matt Stonie currently lives in Las Vegas, Nevada, which he lists directly in his Instagram bio. His recent content reflects the move, including videos hunting for the spiciest chicken in Vegas and other local food spots. Las Vegas also makes logistical sense for a creator who regularly scouts extreme food experiences across the country.

What brands has Matt Stonie partnered with on YouTube?

Recent sponsors integrated into Matt Stonie's YouTube channel include Zocdoc, SanDisk, DraftKings, and Opera, as well as a Red Robin partnership on Instagram. His business inquiries are handled through Night Media, one of the larger creator management agencies. The brand mix — spanning health services, tech accessories, and gaming — reflects the broad demographic reach of his audience.

How big is Matt Stonie's YouTube channel?

Matt Stonie's YouTube channel has surpassed 16 million subscribers, placing him firmly in the Mega-tier of creators and making him one of the largest food and competitive eating channels on the platform. His engagement rate runs well above the category average, which is notable given how large his audience is. Despite a slower recent upload pace, his back catalog continues to drive strong viewership.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 17, 2026, 6:39 AM · Slug: matt-stonie

Are you Matt Stonie?

If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.

Email hello@creatordb.app →