United States
Matt Stonie is a creator with a presence on YouTube (16,400,000 followers), Instagram (522,248 followers), TikTok (3,500,000 followers), based in United States.
Total Followers +0.0%
20.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
16.4M followers · 80% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $7.8K–$18K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -418 -0.1% | +0 +0.0% | -418 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zocdoc Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| SanDisk Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| DraftKings Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| redrobinburgers Sponsorship | Sponsored content | May 2025 | — | |
| Opera Sponsorship | Sponsored content | YouTube | Nov 2024 | — |
| Temu E-commerce | Sponsored content | TikTok | 2024–2025 | — |
| Watcher of Realms Mobile Gaming | Sponsored content | YouTube | 2024–2025 | — |
Matt Stonie is a creator with a presence on YouTube (16,400,000 followers), Instagram (522,248 followers), TikTok (3,500,000 followers), based in United States. Their content sits in the food challenges space. Their YouTube bio reads: "I record myself eating food and upload it here. New Videos Kinda Every Week! -------------". The full audience and engagement breakdown is below.
Matt Stonie reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward E-commerce, Mobile Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Zocdoc and SanDisk. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in E-commerce and related categories, Matt Stonie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Matt Stonie's tier (Mega, 20.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — in 2015, Matt Stonie defeated Joey Chestnut at the Nathan's Famous Fourth of July Hot Dog Eating Contest, eating 62 hot dogs and buns in 10 minutes and ending Chestnut's long reign as champion. It remains one of the most talked-about upsets in competitive eating history. The win helped launch Stonie into mainstream internet fame beyond the competitive eating circuit.
Matt Stonie's competitive eating nickname is Megatoad. The name became widely associated with him because of his ability to consume enormous quantities of food despite his lean build, which surprises fans who see him in person. It's a handle that surfaces frequently in competitive eating coverage and fan discussions.
Yes, Matt Stonie has Japanese heritage on his mother's side, which fans often ask about given his appearance and the Japanese-inflected nickname "Kai" in his full name, Matthew Kai Stonie. He grew up in San Jose, California, and his mixed background is something he has acknowledged publicly. It's one of the more commonly searched personal facts about him.
In a YouTube video, Matt Stonie took on a challenge built around Shaquille O'Neal's famously massive McDonald's order, attempting to eat the same enormous haul in one sitting. The video plays into Stonie's signature format of pairing a pop-culture food story with a timed eating challenge. Videos like this — attaching a celebrity name to a fast-food challenge — tend to perform especially well for his audience.
Matt Stonie visited Howlin' Rays, the Los Angeles hot chicken spot known for its extreme heat levels, to take on what he described as one of the spiciest chicken sandwiches he'd ever eaten. The video was part of a run of spicy chicken content that also included a hunt for the spiciest chicken in Las Vegas. Spicy food challenges have become one of the clearest recurring themes in his recent uploads.
In a recent video and companion short, Matt Stonie nearly cracked a tooth while eating chicharron — deep-fried pork rinds that can be extremely dense and hard depending on how they're prepared. He shared the moment across both YouTube and TikTok, and it clearly resonated because the clip appeared multiple times in his recent posts. It's a reminder that his challenges aren't always about volume — texture and hardness can be just as punishing.
Matt Stonie still identifies as a professional competitive eater — his TikTok bio lists it as his primary role alongside being a YouTuber. That said, his content output has shifted heavily toward YouTube food challenge videos rather than televised eating competitions. The two identities are closely linked for him, since his competitive eating career is what originally built his audience.
Matt Stonie currently lives in Las Vegas, Nevada, which he lists directly in his Instagram bio. His recent content reflects the move, including videos hunting for the spiciest chicken in Vegas and other local food spots. Las Vegas also makes logistical sense for a creator who regularly scouts extreme food experiences across the country.
Recent sponsors integrated into Matt Stonie's YouTube channel include Zocdoc, SanDisk, DraftKings, and Opera, as well as a Red Robin partnership on Instagram. His business inquiries are handled through Night Media, one of the larger creator management agencies. The brand mix — spanning health services, tech accessories, and gaming — reflects the broad demographic reach of his audience.
Matt Stonie's YouTube channel has surpassed 16 million subscribers, placing him firmly in the Mega-tier of creators and making him one of the largest food and competitive eating channels on the platform. His engagement rate runs well above the category average, which is notable given how large his audience is. Despite a slower recent upload pace, his back catalog continues to drive strong viewership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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