United States
Marques Brownlee is a creator with a presence on YouTube (21,100,000 followers), Instagram (5,193,249 followers), TikTok (2,300,000 followers), based in United States.
Total Followers +0.3%
28.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
21.1M followers · 74% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $62K–$145K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1558 -0.0% | +0 +0.0% | -1558 |
| Last 30 days | +101K +0.5% | -1558 -0.0% | +0 +0.0% | +100K |
| Last 90 days | +203K +1.0% | -27005 -0.5% | +0 +0.0% | +176K |
| Last 365 days | +203K +1.0% | -27005 -0.5% | +0 +0.0% | +176K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| dbrand Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| The Ridge Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| ridge Sponsorship | Sponsored content | Apr 2026 | — | |
| Rocket Money Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Apple Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
Marques Brownlee is a creator with a presence on YouTube (21,100,000 followers), Instagram (5,193,249 followers), TikTok (2,300,000 followers), based in United States. Their content sits in the tech reviews space. Their YouTube bio reads: "MKBHD: Quality Tech Videos | YouTuber | Geek | Consumer Electronics | Tech Head | Internet Personality! business@MKBHD.com NYC". The full audience and engagement breakdown is below.
Marques Brownlee reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include dbrand and The Ridge. Engagement on YouTube runs around 3.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Marques Brownlee's tier (Mega, 28.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MKBHD stands for Marques Keith Brownlee High Definition — his initials combined with "HD," a nod to his early commitment to shooting tech content at the highest video quality available. He started posting reviews as a teenager and built the brand around the idea that production value was inseparable from credibility.
MKBHD's review of the Humane AI Pin — in which he called it the worst product he'd ever reviewed — went massively viral and became a flashpoint debate about creator influence over hardware startups. The company's co-founders and investors publicly blamed negative tech coverage, including his video, for damaging consumer perception and contributing to the product's commercial collapse. The episode reignited a broader conversation about whether prominent reviewers bear responsibility for early-stage products they pan.
Yes — Marques Brownlee has played professional ultimate frisbee for the New York Empire in the American Ultimate Disc League. It's one of the most surprising facts about him given his reputation as a polished tech personality, and he's spoken openly about the sport being a serious part of his life outside of content creation.
MKBHD runs an annual blind smartphone camera test where he posts photos taken by competing flagship phones without revealing which phone shot which image, then lets his audience vote on their favorites. The series is one of the most anticipated recurring events in tech-enthusiast circles each year because the results routinely expose the gap between a phone's marketing and its real-world camera performance.
Yes — in January 2015, MKBHD was selected as one of a small group of YouTube creators to interview President Barack Obama at the White House, shortly after the State of the Union address. The interview was a landmark moment for creator media, widely cited as evidence that YouTube personalities were beginning to be treated as legitimate press.
Yes — MKBHD co-hosts Waveform: The MKBHD Podcast, a show covering consumer tech news, product launches, and industry trends produced by his team. It gives fans a longer-form audio format for his takes on everything from smartphone releases to broader shifts in tech culture, extending the MKBHD brand well beyond YouTube.
Apple has appeared as a confirmed sponsor on MKBHD's YouTube channel, which stands out because he independently reviews Apple products and regularly benchmarks them head-to-head against Android rivals. His content like "Every iPhone. Same photo." — a direct camera comparison across iPhone generations — shows the kind of format Apple is comfortable being associated with through his channel.
dbrand — the brand known for premium phone skins, cases, and its famously combative marketing — is a recurring sponsor on MKBHD's YouTube channel. The pairing is a natural fit because both dbrand and MKBHD cater to the same tech-enthusiast audience that obsesses over the look and protection of flagship devices.
MKBHD has well over 20 million subscribers on YouTube, placing him firmly in the Mega tier and making him one of the most-followed dedicated tech reviewers on the platform globally. His channel covers flagship smartphones, consumer gadgets, and emerging hardware with a production quality that has become a benchmark in the creator space.
MKBHD is based in the New York City area, which he references in his YouTube channel description. His studio setup is famous among fans for its cinematic look — a deliberate part of the MKBHD identity that traces back to his earliest days filming reviews in his childhood bedroom in New Jersey.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mkbhd · YouTube
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