United States
Mark Wiens is a US-born, Bangkok-based food and travel creator whose YouTube channel has grown into one of the most consistently active destinations for…
Total Followers +0.7%
16.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
11.8M followers · 72% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $31K–$73K / IG post
New episodes of the Nat Geo YouTube Original series dropped in February and March 2026, with 24-hour food tours of New York City and Senegal added to the ongoing series.
Produced by decorated Singaporean filmmaker Eric Khoo, the show sees Wiens explore Singapore's culinary landscape spanning fine dining and heritage hawker stalls.
The National Geographic YouTube Original series earned a listing at the Shorty Awards, which honor excellence in social media and digital content.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +4K +0.1% | +0 +0.0% | +4K |
| Last 30 days | +100K +0.9% | +15K +0.6% | +0 +0.0% | +116K |
| Last 90 days | +203K +1.7% | +34K +1.3% | +0 +0.0% | +237K |
| Last 365 days | +203K +1.7% | +34K +1.3% | +0 +0.0% | +237K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| National Geographic (Epic Food Journeys) Media / Entertainment | Long-term partnership | YouTube | 2020–ongoing | — |
| Phed Mark (ผัดมาร์ค) Food & Beverage / Restaurant | Founder / owned brand | Long-term | — |
Mark Wiens is a US-born, Bangkok-based food and travel creator whose YouTube channel has grown into one of the most consistently active destinations for street food documentation on the platform. He built his audience gradually through a travel blog before video took over, developing a signature style centered on deep immersion in local food cultures — not restaurant tours, but market stalls, roadside grills, and family-run spots that rarely appear in mainstream travel guides. His on-camera enthusiasm, including the now-recognizable wide-eyed reaction he gives when flavors land, became a defining personal brand element. He married a Thai woman named Ying, and they are based in Bangkok with their son Micah, a city that serves as a natural home base for excursions across Asia and beyond. His own restaurant, Phed Mark in Bangkok, extends the brand into a brick-and-mortar presence. A hosting and production deal with National Geographic for Epic Food Journeys represents the clearest signal of his crossover from digital-native creator to broadcast-credible food personality.
His content mix in mid-2026 reflects a deliberate push into less-traveled food destinations — Baghdad's masgouf fish, Old Delhi street vendors, Peruvian cuisine — giving the channel an ethnographic texture that distinguishes it from more tourism-friendly food content. His audience skews heavily male and toward the 45-and-older demographic, a cohort with disposable income and strong travel intent, which explains the premium rate card and makes him attractive to travel, hospitality, and food-adjacent brands seeking engaged rather than passive reach. Engagement running nearly double the category median on YouTube suggests the subscriber base is genuinely invested rather than passively accumulated. With a multi-platform presence across YouTube, Instagram, and TikTok — and an active production cadence — Wiens is well-positioned as both a documentary-style storyteller and a commercial partner for brands looking to reach an older, globally curious, food-motivated audience.
Mark Wiens reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Media / Entertainment, Food & Beverage / Restaurant, a clear signal of fit for brands in those categories. Demonstrated partners include National Geographic (Epic Food Journeys) and Phed Mark (ผัดมาร์ค). Engagement on YouTube runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mark Wiens's tier (Mega, 16.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mark Wiens co-owns Phed Mark, a Bangkok restaurant rooted in bold Thai flavors, which he references directly in his Instagram bio under the handle @phedmarkbkk. The restaurant reflects his years of living in Thailand and his deep familiarity with Thai street food culture, extending his food passion beyond the camera.
Yes, Mark Wiens serves as both host and producer of Epic Food Journeys on National Geographic. The show channels his signature travel-for-food format into a mainstream broadcast platform, building on the style he established across his YouTube channel over many years.
The eyebrow raise is Mark Wiens' involuntary reaction when a bite genuinely hits — it became one of the most recognized expressions in food content online, widely memed and imitated by fans and other creators. He has acknowledged it himself, and it is now essentially his trademark, often appearing in thumbnails and compilations dedicated entirely to the moment.
Mark Wiens is American but has been based in Bangkok, Thailand for well over a decade. He met his Thai wife Ying there, raised their son Micah there, and opened his restaurant in the city, making Bangkok his permanent home base even as he travels constantly for food.
Ying is Mark Wiens' Thai wife and a longtime presence in his videos and travels. She has appeared throughout his content since his early years in Bangkok and is the mother of their son Micah, who has also grown up on camera alongside Mark's food adventures.
Yes, Mark Wiens recently traveled to Baghdad, Iraq and filmed multiple episodes covering the city's food scene, including masgouf (traditional grilled fish), Iraqi falafel sandwiches, and local breakfast spots. The trip was notable even by his standards, as Iraq is rarely visited by international food creators.
Migrationology is Mark Wiens' food travel blog and brand, which he built before his YouTube channel grew to its current scale. The site features deep-dive street food guides and local eating recommendations from countries he visits, and it remains one of the most comprehensive independent food travel resources online.
Yes, Mark and Ying Wiens have a son named Micah, who has appeared in Mark's videos since infancy and has become a fan favorite in the community. Watching Micah grow up across years of food travel content has been a recurring thread throughout the channel's history.
Mark Wiens eats essentially everything — grilled meats, offal, seafood, fried street snacks, and regional dishes across every flavor profile. While he covers vegetarian dishes when they are iconic to a local food culture, his content leans heavily into full-spectrum street food with no restrictions, which is central to his brand as a full-time eater.
Mark Wiens has surpassed 11 million subscribers on YouTube, placing him firmly in the Mega tier among food and travel creators worldwide. His channel has sustained that scale over many years through consistent long-form uploads, and his engagement rate runs well above the typical category baseline.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@markwiens · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.