United States
Marissa Phillips is a Dallas Cowboys Cheerleader and lifestyle creator whose Instagram presence centers on the world of professional NFL cheer.
Total Followers +2.2%
85K
Across Instagram
Primary Platform
YouTube
85K followers · 100% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.7K–$4.3K / IG post
Phillips was announced as one of eight group leaders for the Dallas Cowboys Cheerleaders' 2025-26 squad, a senior leadership role within the team.
Phillips wed Braden Leschber in Italy on June 3, 2025, with People magazine securing the exclusive coverage and photos. She reportedly cut the honeymoon short to return for DCC training camp auditions.
Season 2 of the hit Netflix docuseries, in which Phillips appeared, began streaming June 18, 2025, building on her visibility from Season 1.
Phillips surprised her entire squad with the luxury hair tools, documenting the moment on social media. The gesture drew widespread attention and teammate praise covered by People magazine.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 85,468 | +2K | 0.7% | 0.2 | 2 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +26 +0.0% | +0 +0.0% | +0 +0.0% | +26 |
| Last 30 days | +2K +2.2% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +5K +5.5% | +0 +0.0% | +0 +0.0% | +5K |
| Last 365 days | +5K +5.5% | +0 +0.0% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Dick's Sporting Goods (Dick's Varsity Team) Sports Retail | Brand ambassador | 2026 | — | |
| Joey Lynn Boutique Fashion / Retail | Co-founder | Long-term | — |
Marissa Phillips is a Dallas Cowboys Cheerleader and lifestyle creator whose Instagram presence centers on the world of professional NFL cheer. Her content pulls back the curtain on DCC life — travel logistics, orientation events, rehearsal culture, and the discipline behind professional dance — giving followers an inside look at one of the most recognized cheer programs in American sports. She supplements that core cheerleading content with fashion and style posts, leaning into a relatable, behind-the-scenes tone rather than a polished performance aesthetic. A male-skewing audience in the 18-to-34 range makes up the bulk of her following, a demographic pattern common among NFL-adjacent creators, and her reach is concentrated heavily in the United States.
On the brand side, Phillips holds an ambassador role with Dick's Varsity Team — Dick's Sporting Goods' influencer athlete program — alongside a noted Adidas partnership, positioning her squarely at the intersection of sports lifestyle and activewear. She also co-owns a boutique, adding a small-business entrepreneurial thread to her identity beyond cheerleading. With engagement currently below category norms, her growth opportunity likely lies in deepening content around the DCC calendar and leaning into the sustained cultural interest in professional cheer that has grown in recent years. As she continues into the 2026–27 DCC season, her dual positioning as both a working athlete and emerging entrepreneur gives her a differentiated angle in the sports-adjacent creator space.
Marissaphillips__ reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sports Retail, Fashion / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Dick's Sporting Goods (Dick's Varsity Team) and Joey Lynn Boutique. Engagement on YouTube runs around 0.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sports Retail and related categories, Marissaphillips__ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Marissaphillips__'s tier (Micro, 85K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Marissa Phillips is an active Dallas Cowboys Cheerleader, which she lists as her primary identity across her social media. The DCC is widely regarded as one of the most prestigious professional cheer squads in American sports, and her content gives followers a behind-the-scenes look at that world.
Marissa Phillips is a co-owner of Joey Lynn Boutique, promoted on Instagram under the handle @joeylynnboutique. The boutique extends her brand well beyond cheerleading into fashion and retail, reflecting her entrepreneurial side alongside her performance career.
Marissa Phillips was selected as a Dick's Varsity Team ambassador for the 2026–2027 season, which is Dick's Sporting Goods' elite ambassador program for athletes and performers. She announced the role on Instagram and traveled to Tampa for the official DVT orientation as part of getting started with the program.
Marissa Phillips flew to Tampa for the Dick's Varsity Team orientation connected to her ambassador role for the 2026–2027 season. She documented the trip on Instagram, including outfit-of-the-week posts from the event, giving followers a peek at what the orientation experience looked like.
Yes, Marissa Phillips is a confirmed partner of Dick's Sporting Goods through the Dick's Varsity Team ambassador program, reflected clearly in her partner hashtags and sponsored posts. Her profile as a Dallas Cowboys Cheerleader makes her a natural fit for DSG's athlete-focused brand network.
Marissa Phillips has featured Adidas in her Instagram content, tagging the brand alongside her sports and performance posts. As a professional cheerleader with an athletic lifestyle audience, her content is a natural match for sportswear brand partnerships.
Marissa Phillips actively identifies with the pro dance world, using hashtags like #prodance and #nflcheer to frame her work. The Dallas Cowboys Cheerleaders organization is known for its demanding dance training standards, and members are generally recognized as professional performers in the dance community.
Her content focuses on life as a Dallas Cowboys Cheerleader — dance moments, team content, travel for brand partnerships, and fashion looks. She weaves in sponsored content for her sporting goods and lifestyle partners, keeping her feed grounded in her cheerleading and performance identity.
YouTube is listed as Marissa Phillips' primary platform, alongside her active Instagram presence where she has built a following of over 85,000. Her content style — DCC life, brand travel, and performance moments — translates naturally to the longer video format YouTube supports.
Marissa Phillips' audience skews majority male, which is common for NFL cheer and sports-adjacent creators whose content draws heavy interest from sports fans. Her following is overwhelmingly based in the United States, reflecting her position within American football culture.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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