United States
Marc Lobliner is a U.S.-based IFBB Pro Bodybuilder and sports nutrition entrepreneur best known as the founder and face of Tiger Fitness, one of the more enduring independent supplement retail brands in the American fitness space.
Total Followers -0.1%
143K
Across Instagram
Primary Platform
YouTube
143K followers · 100% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.9K–$7.1K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 142,670 | -214 | 1.5% | 3.3 | 12 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -214 -0.1% | +0 +0.0% | +0 +0.0% | -214 |
| Last 90 days | -713 -0.5% | +0 +0.0% | +0 +0.0% | -713 |
| Last 365 days | -713 -0.5% | +0 +0.0% | +0 +0.0% | -713 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Tiger Fitness Sports Nutrition / Retail | Founder / owned brand | YouTube | Long-term | — |
| MTS Nutrition Sports Nutrition / Supplements | Founder / owned brand | YouTube | Long-term | — |
| goBHB (Compound Solutions) Sports Nutrition / Supplements | Brand ambassador | Long-term | — |
Marc Lobliner is a U.S.-based IFBB Pro Bodybuilder and sports nutrition entrepreneur best known as the founder and face of Tiger Fitness, one of the more enduring independent supplement retail brands in the American fitness space. He also built MTS Nutrition as a companion supplement line, giving him a vertically integrated presence across both content and commerce that is relatively rare among fitness creators of his follower size. His show and podcast, No Holds Barred, has featured outspoken industry figures like Gregg Valentino and reflects his reputation for blunt, unfiltered commentary on bodybuilding culture, supplement science, and fitness industry politics — a tone that distinguishes him from more polished, brand-safe fitness influencers.
Lobliner's content in mid-2026 has taken a notably personal turn, documenting his recovery from a total hip replacement alongside continued training, which has deepened his connection with a loyal audience that skews toward millennials and is notably majority female — an atypical demographic split for a bodybuilding-focused channel that suggests his appeal extends beyond hardcore competitive lifters into broader fitness and wellness communities. His goBHB advocacy signals alignment with the functional nutrition and ketone supplement category, positioning him for partnerships with science-forward supplement brands rather than mainstream athleisure or lifestyle advertisers. As an industry pioneer turned content creator, his strongest brand-fit remains within sports nutrition, specialty supplements, and gym equipment — categories where his credibility and direct communication style carry more weight than raw follower volume.
Marc-Lobliner reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sports Nutrition / Retail, Sports Nutrition / Supplements, a clear signal of fit for brands in those categories. Demonstrated partners include Tiger Fitness and MTS Nutrition. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sports Nutrition / Retail and related categories, Marc-Lobliner offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Marc-Lobliner's tier (Mid, 143K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Marc Lobliner underwent a total hip replacement and documented his recovery publicly on social media. He shared updates as early as day nine post-surgery, including footage of himself returning to the gym while still managing swelling around the hip.
Tiger Fitness is a supplement retail and fitness media company founded by Marc Lobliner. It combines an e-commerce store focused on sports nutrition with a YouTube-driven media channel covering training, supplements, and bodybuilding industry commentary.
MTS Nutrition is Marc Lobliner's own supplement brand, built under the Tiger Fitness umbrella. The brand focuses on sports nutrition products and reflects his philosophy of evidence-informed supplementation, including ingredients like goBHB.
No Holds Barred is Marc Lobliner's interview and commentary series featuring candid, unfiltered conversations with notable figures from the bodybuilding and fitness world. Guests have included personalities like Gregg Valentino, and the show is a recurring fixture across his social channels.
Yes, Marc Lobliner holds IFBB Pro status, the top professional card in the NPC/IFBB federation system. He is recognized both as a competitor and as a longtime business leader in the sports nutrition industry, which makes him somewhat unique among fitness creators.
goBHB is a trademarked form of beta-hydroxybutyrate, an exogenous ketone ingredient used to support ketosis and energy output. Marc Lobliner calls himself a goBHB Enthusiast in his own bio, and he regularly weaves ketone-based supplementation into his fitness and nutrition content.
Gregg Valentino is a controversial bodybuilding figure widely known for his dramatically enlarged arms, which became the subject of documentaries and television features. He appears on Marc Lobliner's No Holds Barred series as a recurring guest, offering his outspoken take on bodybuilding culture and history.
Following his total hip replacement, Marc Lobliner used Planet Fitness as a lower-intensity training environment during the early stages of his rehabilitation. He posted about it with humor, joking that Planet Fitness was "plenty hardcore" for his leg day needs at that point in his recovery.
Marc Lobliner blends both — he references research but is openly willing to challenge purely science-based approaches when decades of anecdotal bodybuilding experience point in a different direction. His content style is direct and opinionated, which is a deliberate part of his brand identity as an industry pioneer.
Marc Lobliner is based in the United States, where the large majority of his audience is also located. His supplement and media company Tiger Fitness operates out of the US, and American bodybuilding and fitness culture is central to his content and business.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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