United States
Manny Mua, born Manuel Gutierrez Jr., is a Los Angeles-based beauty creator who built his platform as one of the earliest and most visible male beauty…
Total Followers -0.1%
10.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.8M followers · 45% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $45K–$106K / IG post
His DC Comics Nightwing cosplay posted to X drew widespread shock at his physical transformation. He responded publicly, attributing the reaction to internalized homophobia, drawing coverage from LGBTQ+ press.
He posted a TikTok video alleging unpaid debts from the now-restructured beauty retailer, tying his claim to a broader embezzlement lawsuit against Thirteen Lune's co-founder. He said his team had been "going the nice route" with emails for months before speaking out.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1887 -0.1% | +0 +0.0% | -1887 |
| Last 30 days | +0 +0.0% | -7547 -0.2% | +0 +0.0% | -7547 |
| Last 90 days | +0 +0.0% | -111696 -3.0% | +0 +0.0% | -111696 |
| Last 365 days | +0 +0.0% | -111696 -3.0% | +0 +0.0% | -111696 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FaceApp Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| d'Alba Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Lunar Beauty Beauty / cosmetics | Founder / owned brand | 2019–present | — | |
| Maybelline Beauty / cosmetics | Brand ambassador | 2017 | — | |
| Morphe Beauty / cosmetics | Long-term partnership | YouTube | 2017–2018 | — |
| Hard Candy Beauty / cosmetics | Sponsored content | TikTok | 2025–2026 | — |
| Temu E-commerce / retail | Sponsored content | TikTok | 2024–2025 | — |
Manny Mua, born Manuel Gutierrez Jr., is a Los Angeles-based beauty creator who built his platform as one of the earliest and most visible male beauty vloggers on YouTube, at a time when men in the makeup space were still largely a novelty. His channel grew by centering a straightforward thesis — that makeup is genderless — delivered through a loud, self-deprecating personality that resonated well beyond the traditional beauty audience. He parlayed that platform into a brand partnership with Maybelline, one of the more notable moments for male representation in mass-market cosmetics, and eventually into founding Lunar Beauty, his own indie cosmetics line. Across YouTube, Instagram, and TikTok, his combined following runs into the millions, with YouTube as his dominant platform and TikTok generating notably high engagement relative to its smaller follower base.
His audience skews heavily female and concentrates in the 18–34 age band, which aligns with both his makeup tutorial content and the consumer profile that beauty and personal care brands target most aggressively. Recent content signals a mix of collection reviews, shopping hauls, and lifestyle vlogging — with sponsorships from skincare brands like d'Alba reflecting a natural expansion from color cosmetics into broader beauty categories. His hashtag footprint, which includes retailer tags like Ulta and budget-haul content tied to Temu, suggests he is actively working both the aspirational and accessible ends of the beauty market. As the male beauty creator space has matured and grown more crowded, Manny's longevity, owned brand, and cross-platform presence position him as an established anchor figure in the niche rather than a novelty act — making him a durable fit for brands seeking reach within a beauty-literate, brand-aware audience.
Manny Mua reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / cosmetics, E-commerce / retail, a clear signal of fit for brands in those categories. Demonstrated partners include FaceApp and d'Alba. Engagement on YouTube runs around 4.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Manny Mua's tier (Mega, 10.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Manny Mua's real name is Manuel Gutierrez Jr. He built his online presence under the handle MannyMua733 across YouTube, Instagram, and TikTok. Today he is one of the most recognized male beauty influencers in the United States.
Yes — Lunar Beauty is Manny Mua's own cosmetics brand, and he is its CEO and founder. He references the brand prominently in his Instagram and TikTok bios, and it reflects his core belief that makeup is genderless and has no rules. The brand sits at the center of his identity beyond just being a content creator.
Yes, Manny Mua is openly gay and has been public about his identity throughout his career. He occasionally references it with humor in his content, including posts where he calls himself "the token gay." His openness has been part of what makes his presence in the beauty space feel authentic to his audience.
Manny Mua and Jeffree Star were once close friends and frequent collaborators in the beauty community, but their friendship ended publicly around 2019 amid controversy and allegations of racist behavior surrounding Jeffree Star. Manny distanced himself from Jeffree and cut ties, a moment that was widely covered within the beauty influencer world. The two have not publicly reconciled since.
Manny Mua uses the term to directly challenge the assumption that makeup tutorials and beauty content belong exclusively to women. His YouTube bio describes him as a "BOY BEAUTY VLOGGER" and declares that makeup is genderless and has no rules — a philosophy that has defined his channel since launch. It was a genuinely novel positioning when he rose to prominence and remains central to his brand.
Yes, it is his signature self-description used in both his Instagram and TikTok bios. It is a playful, self-deprecating joke contrasting his muscular physique with his love of full glam makeup looks. The phrase captures his personality well — confident, funny, and completely unapologetic about who he is.
Yes — Temu beauty hauls and reviews have become a recurring content theme for Manny Mua, with hashtags like #temureview, #temumakeup, and #temucoupon appearing consistently in his recent posts. He also covers budget shopping at retailers like Burlington, making accessible and honest product reviews a clear part of his current content strategy. This kind of real-person haul content sits alongside his more traditional tutorials.
Yes — Manny Mua has a partnership with Hard Candy, the affordable drugstore makeup brand, as indicated by the #hardcandypartner tag he uses in his content. This fits naturally with the budget-friendly beauty angle he leans into alongside higher-end content. It is one of his named brand partnerships alongside sponsorships with FaceApp and d'Alba.
Manny Mua is from California and has been based in the Los Angeles area for much of his career. The data confirms he is a US-based creator, with the vast majority of his audience also in the United States. His California roots are consistent with the wider LA beauty influencer community he has long been part of.
Combined across YouTube, Instagram, and TikTok, Manny Mua has over 10 million followers, placing him firmly in the Mega tier of beauty creators. His YouTube channel, which is his primary platform, accounts for the largest share of that audience. Notably, his engagement runs well above the category median, meaning his audience is genuinely active rather than just large.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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