United States
Madeline Unger is a Dallas Cowboys Cheerleader and lifestyle creator based in Dallas, Texas, with roots in Nebraska.
Total Followers +3.6%
108K
Across Instagram, TikTok
Primary Platform
YouTube
47K followers · 43% of audience
Engagement
17.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.2K–$3.3K / IG post
Season 3 premiered June 16, 2026, spotlighting Unger among the six new rookies who made the 2025-26 squad during the show's audition coverage.
In a Hurrdat Sports profile, Unger called her first season "the best year of my life," highlighting the Cowboys vs. Chiefs Thanksgiving game where the DCC performed alongside Post Malone for the Salvation Army Red Kettle halftime show.
The University of Nebraska-Lincoln alum and Husker Scarlets Dance Team veteran made the iconic squad fresh out of college, calling it "the most surreal moment of my life."
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +2.2% | +353 +0.6% | +0 +0.0% | +1K |
| Last 30 days | +3K +5.7% | +1K +1.9% | +0 +0.0% | +4K |
| Last 90 days | +0 +0.0% | +8K +12.6% | +0 +0.0% | +8K |
| Last 365 days | +0 +0.0% | +8K +12.6% | +0 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
Madeline Unger is a Dallas Cowboys Cheerleader and lifestyle creator based in Dallas, Texas, with roots in Nebraska. Her content centers on the day-to-day reality of performing for one of the NFL's most high-profile franchises — outfit inspiration, behind-the-scenes cheerleader life, beauty routines, and candid moments with fellow DCC members like Brenley Herrera and Jenna Waller. Her faith is a visible thread through her personal branding, reflected in her self-description as a 'Daughter of the King,' giving her content a grounded, personal-blog quality that reads as genuine rather than polished or corporate. The Netflix documentary series shining a spotlight on the Dallas Cowboys Cheerleaders organization has elevated the public profile of active squad members broadly, and Unger has benefited from that cultural moment, building a mid-tier following across Instagram and TikTok.
Her engagement rate sits well above category norms — a signal that her audience is genuinely invested rather than passively scrolling — which is consistent with the tight-knit DCC fan community that rallies around individual cheerleaders. Her viewership skews heavily female and concentrates in the 18–34 age band, making her a natural fit for beauty and lifestyle brands targeting young women. An early partnership with SACHEU Beauty, stocked at Ulta, illustrates the accessible-premium beauty positioning that suits her audience. As the DCC cultural moment sustains and her squad tenure continues, she is well placed to deepen brand relationships in beauty, fashion, and faith-adjacent wellness — categories that align with both her content and her audience's demonstrated interests.
Madeline_Unger reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include sacheubeauty. Engagement on YouTube runs around 17.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Madeline_Unger offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madeline_Unger's tier (Mid, 108K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Madeline Unger is an active Dallas Cowboys Cheerleader and regularly uses the #AmericasSweethearts hashtag — the title of the Netflix docuseries that brought DCC culture to a global audience. As a current squad member, her personal social content gives fans a direct extension of the behind-the-scenes world the show made famous.
Yes, while her full name is Madeline Unger, she goes by Maddy in her day-to-day and professional life — her business contact email is listed as "maddyunger" across her platforms. She uses both versions publicly, with Madeline appearing in her official social handle @madelineunger.
Madeline Unger is originally from Nebraska, as signaled by the "NE" in her Instagram bio, and is now based in Dallas, Texas, where she cheers for the Cowboys. The move from the Midwest to Dallas is a journey shared by many DCC members who earn a spot on the squad.
"Daughter of the King" is a phrase rooted in Christian faith, referring to being a child of God — often called the King of Kings in Christian theology. Madeline places it prominently in her Instagram bio, making clear that her faith is a defining part of her identity alongside her cheerleading career.
Madeline has partnered with SACHEU Beauty to promote their Lip-STAY-N lip product and Lockstep Setting product, both available at Ulta Beauty. She featured them in sponsored Instagram content in 2026, framing them as her go-to picks for makeup that holds up through performances and long game days.
Brenley Herrera is a fellow Dallas Cowboys Cheerleader and one of Madeline's close friends on the squad. Madeline posted about her with the caption "(Almost) roomie status!" — the kind of genuine squad-friendship content that resonates deeply with her DCC-obsessed audience.
Madeline posts a mix of Dallas Cowboys Cheerleader life — squad moments, game-day looks, and DCC culture — alongside outfit-of-the-day content, beauty partnerships, and personal lifestyle posts. Her hashtag blend of #dcc, #ootd, and #outfitinspo pulls in both NFL cheerleader fans and fashion-focused followers at the same time.
Yes, Madeline is based in Dallas, Texas, listed right alongside Nebraska in her bio as her current home. Living in the Dallas area is effectively a requirement for active DCC members, who practice and perform at AT&T Stadium throughout the NFL season.
Madeline's engagement rate runs dramatically above the category median — a strong signal that her core audience, primarily young American women passionate about DCC and NFL culture, is loyal and highly interactive rather than passive. Niche communities built around a team like the Cowboys tend to generate the kind of devoted following that consistently shows up in the comments and shares.
Madeline Unger is active on Instagram and TikTok, both under the handle @madelineunger, with YouTube also listed as a primary platform. Her TikTok bio leads with her identity as a Dallas Cowboys Cheerleader, and Instagram is where her audience has seen the strongest recent growth.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@madeline_unger · YouTube
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