United States
Luke Kwon Golf is a creator with a presence on YouTube (432,000 followers), Instagram (315,840 followers), TikTok (84,700 followers), based in United States.
Total Followers +0.8%
833K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
432K followers · 52% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.7K–$11K / IG post
Kwon failed to show for his 9:30 a.m. tee time and posted a joking Instagram story afterward, earning a 4-hole penalty. Golf Digest and other outlets covered the fallout; Kwon later issued a public apology.
Kwon was paired with Bubba Watson in the LIV Golf Miami Duels event, ultimately losing in the final playoffs to Sergio García and George Bryan.
The YouTube golf star entered the field at Millbrook Golf Resort for the NZ Open, his first professional start since competing on the Asian Tour in late 2024.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.5% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +4K +0.9% | +3K +0.9% | +0 +0.0% | +7K |
| Last 90 days | +13K +3.1% | +6K +1.8% | +0 +0.0% | +19K |
| Last 365 days | +13K +3.1% | +6K +1.8% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| LMNT Ventures Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Bear Mattress Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | May 2026 | — |
| DraftKings Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Takomo Golf Golf / Sports Equipment | Brand ambassador | Long-term | — | |
| Manors Golf Golf Apparel | Brand ambassador | Long-term | — | |
| Bruce Bolt Golf Golf Accessories | Brand ambassador | Long-term | — | |
| Thrive Market Health / Grocery | Sponsored content | YouTube | 2025–2026 | — |
| Gemini (Credit Card) Fintech / Crypto | Sponsored content | YouTube | 2025–2026 | — |
Luke Kwon Golf is a creator with a presence on YouTube (432,000 followers), Instagram (315,840 followers), TikTok (84,700 followers), based in United States. Their content sits in the golf & sports space. Their YouTube bio reads: "Not everyone is supposed to enjoy my videos". The full audience and engagement breakdown is below.
Luke Kwon Golf reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Golf / Sports Equipment, Golf Apparel, Golf Accessories, a clear signal of fit for brands in those categories. Demonstrated partners include LMNT Ventures and Rocket Money. Engagement on YouTube runs around 3.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Luke Kwon Golf's tier (Mid, 833K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Luke Kwon identifies as a professional golfer in his Instagram bio, listing affiliations with several golf organizations and brands alongside his content work. That competitive background gives his course vlogs and reviews a credibility that separates him from the average golf YouTuber — he's speaking from inside the game, not just as a fan.
Luke Kwon displays 🇳🇿🇰🇷🇺🇸 flags to reflect a multicultural background spanning New Zealand, Korea, and the United States. He's also dropped references to "the Kiwi boys" in YouTube content, suggesting his New Zealand ties go beyond heritage — he has genuine connections within the New Zealand golf scene.
Yes — Luke Kwon posted a YouTube video titled "Jon Rahm's home course is RIDICULOUSLY pure," taking viewers inside the course associated with the major champion. Getting access to famous golfers' personal home tracks is a recurring theme in his content that consistently draws strong viewer interest.
People's League Golf (@peoplesleaguegolf) is a golf community event series, and Luke Kwon has promoted and competed in their events — including one held in Lake Tahoe. His regular tagging of the organization suggests an ongoing involvement rather than a single sponsored post.
As of mid-2026, Luke Kwon's confirmed YouTube sponsors include LMNT, DraftKings, Incogni, DoorDash, and Bombas. The mix is notably broad for a golf channel — mainstream consumer brands alongside sports betting and privacy tools — reflecting an audience that skews well beyond hardcore golf fans.
Takomo Golf is a direct-to-consumer golf club brand that Luke Kwon lists as an affiliation in his Instagram bio. Pairing an equipment brand partnership with professional golfer status is a natural fit, as his on-course credibility makes club endorsements more persuasive to his audience.
It's Luke Kwon's way of signaling that his content has a deliberate personality and isn't engineered to appeal to everyone — a common approach among creators who build tight, loyal communities rather than chasing mass reach. That unfiltered, take-it-or-leave-it energy is a big part of why his engagement runs well above the category average.
His Instagram bio lists @OU_mgolf among his affiliations, pointing to a connection with a university men's golf program. That collegiate foundation is part of what underpins his professional golfer identity and adds weight to his on-course commentary.
Manors Golf (@manorsgolf) is a golf lifestyle and apparel brand that Luke Kwon includes in his Instagram bio affiliations. Golf lifestyle brands are a natural fit for course-vlog creators because their target audience — style-conscious, younger golfers — maps almost exactly onto Luke Kwon's viewer base.
Luke Kwon is US-based, and his Instagram bio reflects ties to the United States, New Zealand, and Korea. The bulk of his audience is in the United States, though his course travel content — from Tahoe events to international links — gives the channel a global feel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lukekwongolf · YouTube
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