Last updated just now · Jul 6, 2026, 1:54 AM
Lifestyle & Vlogging United Kingdom

Luke

Full Creator Stats Live · Updated 2026-07-06

Luke, known online through the self-deprecating brand identity "lukeisnotsexy," is a UK-based YouTuber who built a sizeable following during the mid-2010s wave of British personality-led vlogging.

NicheLifestyle & Vlogging TierMid Engagement7.8%

Total Followers +0.0%

498K

Across YouTube, Instagram

Primary Platform

YouTube

484K followers · 97% of audience

Engagement

7.8%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $351–$983 / IG post

Quick facts
  • 498K combined followers across 2 platforms.
  • Mid creator tier — United Kingdom.
  • 7.8% headline engagement.
  • Active since .
  • Posts in English.

Performance Across Platforms

Updated 2026-07-06
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 484,000 +0 7.8% 3 years ago
Instagram 14,047 +0 1.2% 7 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days -968 -0.2% +0 +0.0% +0 +0.0% -968
Last 365 days -968 -0.2% +0 +0.0% +0 +0.0% -968

Audience Demographics

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-42827104K251K398K545K Jul 6Oct 5Jan 4Apr 5Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Luke

Luke, known online through the self-deprecating brand identity "lukeisnotsexy," is a UK-based YouTuber who built a sizeable following during the mid-2010s wave of British personality-led vlogging. His content leaned into confessional and comedic territory — body image conversations, friendship fallouts, seasonal challenge videos, and nostalgic reaction content revisiting his own early channel days. The pop-punk sensibility running through his work, including a collaborative video with Patty Walters of the UK band As It Is, positioned him loosely within the alternative youth subculture that thrived on YouTube during that era. His channel handle and merchandise store (lukeisnotsexy.bigcartel.com) reflect the self-aware, slightly absurdist humor that characterised his on-screen persona.

Despite no new uploads in several years and minimal activity across platforms, Luke retains a notably high engagement rate relative to category norms — a reliable signal of a loyal remnant audience that formed a genuine connection rather than a passive subscription. His audience skews evenly across genders, and hashtag activity touching on UCAS, A-levels, and the Open University suggests a period of educationally oriented content or partnership work aimed at UK students. As of mid-2026, the channel reads as effectively dormant, making him a difficult proposition for sustained brand campaigns; however, a revival targeting the now-grown cohort of mid-2010s British YouTube viewers — a demographic with documented nostalgia for that era — could reactivate meaningful reach at a mid-tier price point.

Brand fit

Why brands partner

Luke reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. Engagement on YouTube runs around 7.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Luke's tier (Mid, 498K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Why is his YouTube channel called lukeisnotsexy?

The handle lukeisnotsexy is a piece of self-deprecating, tongue-in-cheek branding that was popular in early British YouTube culture — leaning into humour about his own appearance rather than taking himself too seriously. He doubles down on this in his channel bio by also calling himself "that ginger kid from the internet," making the playful self-awareness central to his whole identity.

Did lukeisnotsexy quit YouTube?

As of mid-2026, Luke's last YouTube upload was around three years ago, making him effectively inactive on the platform. He hasn't made a formal announcement about quitting permanently, but there has been no sign of a return to regular posting either. His channel and close to half a million subscribers remain live in the meantime.

Who is Patty Walters and how does he know lukeisnotsexy?

Patty Walters is the vocalist of the British pop punk band As It Is and a YouTuber known for candid videos about the music industry and mental health. He and Luke collaborated on a video called "HOW TO BE POP PUNK!" which sits comfortably alongside Luke's broader interest in the UK pop punk scene and his personality-driven content style.

Does lukeisnotsexy sell merch?

Yes — Luke sells wristbands and T-shirts through his own store at lukeisnotsexy.bigcartel.com, which he set up during his active YouTube years. The store link still appears in his bio as of 2026, suggesting it remains accessible even while his content output has slowed.

What was lukeisnotsexy's "Why We Stopped Being Friends" video about?

The video dealt with the breakdown of a close friendship in Luke's life, handled in the honest and personal style his audience came to expect from him. He addressed the emotional reality of growing apart from someone without turning it into a call-out, which was consistent with how he approached sensitive topics across his channel.

Did lukeisnotsexy study at the Open University?

Luke's content includes hashtags tied specifically to the Open University — including #oufamily and #oupride — strongly suggesting he either studied there or made content about the experience. The Open University's distance-learning model makes it a natural fit for UK creators who balance building an online presence with pursuing a degree.

What did lukeisnotsexy say in his body image video?

In "Let's Talk About Body Image...", Luke opened up about personal feelings around appearance and self-perception in the candid, emotionally honest way that defined much of his channel. This kind of content went beyond entertainment and helped build the loyal, highly engaged audience that still keeps his engagement rate well above the YouTube category average.

What happened to lukeisnotsexy — is he still posting in 2026?

By mid-2026, Luke has been absent from YouTube for around three years and his Instagram has also been quiet for several months. There's been no confirmed return to content creation, though his channel, social accounts, and merch store all remain live. Many longtime fans still check in hoping for a comeback.

Where is lukeisnotsexy from?

Luke is based in the United Kingdom. His British roots show up clearly in his use of UK-specific education hashtags like #ucas and #alevels, his connections to the UK pop punk scene, and the conversational humour style associated with early British YouTube.

How many subscribers does lukeisnotsexy have on YouTube?

Luke has built up close to half a million subscribers on YouTube — a milestone reached during his active years before he stepped back from regular uploads. Despite years without new videos, his subscriber base has remained remarkably stable, which points to a genuinely loyal following rather than one driven purely by algorithm churn.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 6, 2026, 1:54 AM · Slug: luke

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