United States
Lord Rabia is a United States-based competitive Pokémon analyst on YouTube whose channel centers on the more specialized corners of the Smogon tier system — particularly the NeverUsed (NU) format, where Pokémon that rarely see high-level ladder play get serious strategic treatment.
Total Followers +0.0%
11K
Across YouTube
Primary Platform
YouTube
11K followers · 100% of audience
Engagement
7.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 11,300 | +0 | 7.0% | 6.5 | 3 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Lord Rabia is a United States-based competitive Pokémon analyst on YouTube whose channel centers on the more specialized corners of the Smogon tier system — particularly the NeverUsed (NU) format, where Pokémon that rarely see high-level ladder play get serious strategic treatment. Going by Rabia, the creator approaches the subject with an educational bent, breaking down metagame shifts, individual Pokémon viability changes, and format-specific mechanics through a mix of informative narration and battle footage. The content extends into fringe metagames like CAP (Create-a-Pokémon), which layers community-designed Fakemon into standard OU rulesets, signaling a creator who is genuinely embedded in the Smogon community rather than chasing mainstream Pokémon trends.
Despite a micro-tier subscriber count, Lord Rabia's engagement rate sits well above the category median — a strong indicator that the audience is composed of active competitive players who return for specific, reliable analysis rather than casual viewers stumbling through algorithm recommendations. The even gender split across the audience is notable for competitive gaming content and may reflect the broad appeal of Smogon's more accessible lower tiers. With no prominent brand partnerships on record, the channel currently operates as a pure community resource, which positions it well for niche sponsorships in the gaming peripheral, trading card, or Pokémon merchandise space as the channel's reputation within dedicated competitive communities continues to build.
Lord Rabia reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a gaming creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in gaming and related categories, Lord Rabia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lord Rabia's tier (Micro, 11K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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NeverUsed, or NU, is one of Smogon's lower competitive tiers, made up of Pokémon that aren't used frequently enough to rank in higher tiers like Overused or UnderUsed. Lord Rabia has built their entire channel identity around NU, making it one of the few YouTube channels dedicated specifically to that tier. It's an underserved corner of the Smogon scene, which helps explain the unusually high engagement their content attracts from fellow NU enthusiasts.
CAP stands for Create-A-Pokémon, a Smogon community project that designs original fan-made Pokémon and introduces them into the Overused metagame for competitive play alongside standard Pokémon. Lord Rabia describes it directly in their bio as 'OU but with Fakemon' and covers it as a secondary metagame on top of their main NeverUsed content. It's a living, community-driven format hosted on Pokémon Showdown.
Trademarked is a community-created competitive format played on Pokémon Showdown that Lord Rabia covers regularly alongside NU and CAP. Several of their most-watched recent videos center on significant format developments, including an unexpected Zacian unban and the rise of unusual strategies like Metal Sound Iron Moth. It has become a growing part of Lord Rabia's content output beyond their core NeverUsed focus.
Bring 12 Pick 6 is a draft-style format where each player assembles a pool of twelve Pokémon, then selects six to actually bring into the battle after seeing their opponent's pool. It adds a significant teambuilding and mind-game layer on top of standard six-versus-six play, since your picks have to react to what the opponent shows. Lord Rabia has spotlighted Jirachi as a particularly difficult Pokémon to prepare against in this format.
Lord Rabia dedicated a full video to breaking down how Blissey, long considered one of the most reliable special walls in competitive Pokémon, has lost much of its value in the current metagame. The argument centers on shifts in the tier's threat landscape that leave Blissey unable to keep up with what it previously checked. It's a strong example of Lord Rabia's analysis-first, informative content style that aims to help players understand evolving metagames.
Lord Rabia frames Jirachi as especially oppressive in the Bring 12 Pick 6 format, likely because Jirachi's extreme versatility makes it nearly impossible to counter-pick during the selection phase. When your opponent could be running any number of completely different Jirachi sets, predicting and preparing for it becomes a serious scouting nightmare. The dramatic framing is a signature part of Lord Rabia's video hook style that pairs with genuine competitive analysis underneath.
Lord Rabia's video questions the decision to unban Zacian in the Trademarked metagame, framing it as a controversial call worth examining critically. Zacian is widely considered one of the most powerful Pokémon ever introduced and is banned in most standard competitive formats, so its unban in any metagame is a significant event. The video reflects Lord Rabia's approach of covering format governance and tier changes, not just individual Pokémon strategies.
Metal Sound is a move that sharply drops the target's Special Defense, and Iron Moth is a Poison/Fire Paradox Pokémon from Scarlet and Violet with strong special attacking power. The combination allows Iron Moth to set up a Special Defense drop before hitting with its high-powered special moves, making most Pokémon unable to survive the followup. Lord Rabia highlighted this pairing as a standout strategy in the Trademarked metagame.
Lord Rabia states directly in their channel bio that a core mission is producing 'high-quality, informative videos in the hopes of inspiring new players to keep improving.' Their content is built around explaining why strategies work at a conceptual level, not just showcasing results. Players who want to understand the deeper competitive ecosystem, especially lower Smogon tiers like NU, will find the channel more useful than channels that focus purely on top-tier formats.
Lord Rabia's videos frequently spotlight Pokémon that populate the NeverUsed tier and related formats, including Rillaboom, Mienshao, Duraludon, Mightyena, Gurdurr, and Ditto. Recent content has also featured Blissey, Bruxish, Jirachi, and Iron Moth as tier dynamics and format bans shift the metagame. The channel tends to build individual videos around a specific Pokémon or strategy, walking through its role in the current competitive landscape.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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