Logan Paul

Ripit is one of Logan Paul's most recently founded consumer brands, listed alongside Prime and Lunchly in his Instagram bio as part of his portfolio of owned companies. He has been directing audiences across Instagram and TikTok to sign up for VIP early access ahead of a wider launch. It follows the same playbook he used with Prime — building a product business backed by his existing fanbase rather than taking a standard sponsorship check.

Yes — Logan Paul posted content specifically about selling a single Pokémon card valued at over five million dollars, making it one of the most talked-about card transactions in the hobby's history. He is one of the most high-profile Pokémon collectors in the world and has worn rare cards as jewelry at public events. His interest in the space runs commercial too, with The Topps Company appearing among his recent sponsors for trading card-related content.

Logan Paul's YouTube bio openly references being in Puerto Rico, a U.S. territory known for its Act 60 tax incentive program that significantly reduces income and capital gains taxes for qualifying residents — making it a popular destination for high-earning entrepreneurs and creators. Despite the move, he stays visibly active in Los Angeles entertainment circles, regularly collaborating with fitness creators like Bradley Martyn. Puerto Rico lets him keep a U.S. lifestyle while restructuring how his income is taxed.

Lunchly is a meal kit brand co-launched by Logan Paul, KSI, and MrBeast as a direct rival to Kraft's Lunchables, marketed to younger audiences through creator credibility rather than traditional advertising. It is listed in Logan's Instagram bio as one of his founded companies. The brand was widely covered at launch in 2024 both for its celebrity-creator backing and for the direct challenge it posed to an established packaged food category.

Logan Paul is a legitimately contracted WWE superstar, not a one-off celebrity appearance — he signed with the company in 2022 and has competed at major pay-per-view events including WrestleMania. He has held the WWE United States Championship, giving him actual title history within the promotion. His YouTube channel classifies WWE content as one of its core topics, and he regularly posts clips tied to ongoing storylines, including a recent one involving iShowSpeed at WWE Raw.

Yes — their first fight in August 2018 ended in a majority draw, and their rematch in November 2019 saw KSI win by split decision. Despite the rivalry being one of YouTube's most hyped feuds ever, the two became business partners shortly after, co-founding Prime Hydration in January 2022. It became one of the most-discussed influencer-brand origin stories precisely because the partners had publicly tried to knock each other out.

In early 2018, Logan Paul uploaded a vlog filmed in Japan's Aokigahara forest — known as the "suicide forest" — that included footage of a deceased person, triggering an enormous wave of backlash and a public apology. YouTube responded by removing him from its Google Preferred ad program and suspending an original series he had in production. The incident became one of the most analyzed controversies in platform history and influenced how YouTube approached content moderation policies going forward.

Prime Hydration was co-founded by Logan Paul and KSI, launching in January 2022 — a detail that made headlines given their boxing rivalry just years earlier. The sports drink brand scaled rapidly into a multi-billion-dollar business with distribution across major U.S. and UK retailers. Logan lists Prime first among his founded companies in his Instagram bio, signaling it remains the anchor of his business identity beyond content.

Impaulsive is Logan Paul's long-running podcast that covers a wide range of topics including pop culture, sports, business, and personal life, frequently featuring celebrity and creator guests. It has been running since 2018 and helped establish Logan as a media personality with staying power beyond YouTube stunts. The show is named in his Instagram bio as a flagship project, and it has produced some of his most-clipped viral moments outside of video content.

Across YouTube, Instagram, and TikTok combined, Logan Paul has built a total following approaching 70 million, placing him firmly in the Mega creator tier. His YouTube channel alone carries well over 20 million subscribers, with his Instagram and TikTok each adding tens of millions more. His audience skews heavily male and is most concentrated in the 25–34 age bracket, reflecting a fanbase that has grown up alongside his decade-plus career.