Canada
Linus Tech Tips is the flagship channel of Linus Media Group, a Canadian media company founded by Linus Sebastian and headquartered in Langley, British…
Total Followers -0.0%
20M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
16.8M followers · 84% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $21K–$50K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.1% | +0 +0.0% | +2K |
| Last 30 days | +0 +0.0% | -3922 -0.2% | +0 +0.0% | -3922 |
| Last 90 days | +0 +0.0% | -3565 -0.2% | +0 +0.0% | -3565 |
| Last 365 days | +0 +0.0% | -3565 -0.2% | +0 +0.0% | -3565 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Squarespace Sponsorship | Sponsored content | YouTube | May 2026 | — |
| dbrand Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Secretlab Sponsorship | Sponsored content | YouTube | May 2026 | — |
| SPEEDIANCE Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Advanced Micro Devices, Inc. Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
Linus Tech Tips is the flagship channel of Linus Media Group, a Canadian media company founded by Linus Sebastian and headquartered in Langley, British Columbia. Sebastian began building his on-camera presence while working at Canadian PC retailer NCIX in the late 2000s, eventually spinning his tech commentary into a full production operation. The channel has since grown into a multi-person studio operation, with a rotating cast of on-screen hosts and a behind-the-scenes team that handles everything from engineering teardowns to scripted experiments. The content style is fast-paced and deliberately accessible — mixing benchmark-heavy hardware reviews with hands-on stress tests, absurdist challenges, and consumer advice segments. Recurring formats like blind comparisons, intentional drop tests, and "guess the tech" audience games keep the feed varied and rewatchable. The channel covers the full hardware stack: CPUs, GPUs, peripherals, displays, and consumer gadgets from Apple and others, with enough editorial depth to satisfy enthusiast viewers without losing casual ones.
Linus Tech Tips reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Squarespace and dbrand. Engagement on YouTube runs around 3.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Linus Tech Tips's tier (Mega, 20M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In 2023, Gamers Nexus published a detailed critique alleging that Linus Tech Tips had inaccurate testing methods and that a prototype GPU cooler borrowed from Billet Labs was lost and later auctioned off rather than returned. The backlash was significant enough that founder Linus Sebastian temporarily stepped back from the channel while Linus Media Group announced editorial reforms, including the buildout of a dedicated testing lab.
The channel was founded by Linus Gabriel Sebastian, a Canadian tech enthusiast who began posting videos in the early 2010s. The brand has since grown into Linus Media Group, a full media company with dozens of staff, but Linus Sebastian remains its most recognizable face and a co-owner.
Floatplane is a video subscription platform built and operated by Linus Media Group that lets subscribers watch LTT videos early and without ads. It was developed as a way for the company to reduce its dependence on YouTube ad revenue and build a direct relationship with its most dedicated fans.
Linus Media Group operates several channels alongside the main Linus Tech Tips channel, including Techquickie for quick explainer videos, ShortCircuit for fast-paced unboxings, and Mac Address which focuses specifically on Apple products. The company runs all of these out of its studio in Burnaby, British Columbia.
The LTT screwdriver is a premium precision screwdriver sold through the LTT Store, Linus Media Group's merchandise operation, designed specifically with PC builders in mind. It earned a cult following for its magnetic bit holder and ergonomic build, selling out repeatedly after launch and becoming one of the more unusual success stories in creator-branded hardware.
Yes, following the 2023 Gamers Nexus controversy, Linus Media Group committed to building out a dedicated testing lab with standardized benchmarking methodology and documented processes. The lab was a direct response to criticism that earlier reviews lacked the rigor expected at LTT's scale and influence.
Yes, dbrand is an active sponsor of Linus Tech Tips, with the partnership continuing into 2026. The phone and laptop skin brand has been one of the channel's most long-running partners and regularly appears in YouTube integrations alongside other sponsors like Secretlab and Squarespace.
Yes, Advanced Micro Devices appears on LTT's recent sponsor list as of mid-2026, which is a natural fit given the channel's deep focus on PC hardware, GPU reviews, and CPU benchmarking. AMD-related content and topic classifications are core parts of the LTT YouTube channel's identity.
Linus Tech Tips is based in Burnaby, British Columbia, Canada, where Linus Media Group runs its studio and lab. Despite being a Canadian operation, its largest single audience segment is in the United States, followed by the United Kingdom and India.
While the main LTT channel has historically leaned toward PC hardware, Apple content is an established part of the broader Linus Media Group lineup. The company runs a dedicated channel called Mac Address focused specifically on Apple products, and Apple-related topics appear among the main channel's core YouTube classifications as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@linustechtips · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.