Taiwan
Little Mao (小毛) is a Taiwan-based YouTuber and content creator who operates as a central figure in what he calls the DE team (DE團隊) — a recurring cast of friends and collaborators whose group dynamics form the backbone of his channel.
Total Followers +0.2%
396K
Across YouTube, Instagram
Primary Platform
YouTube
308K followers · 78% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.8K–$4.4K / IG post
Saily sponsorship integrations appeared in at least two videos (including a first-time India travel vlog and a DE team daily), with a dedicated promo code 'littlemao' — confirmed as an ongoing partnership through June 2026 per sponsor data.
The creator ventured to India for the first time, producing a vlog series covering local food and airport experiences. The addition of English subtitles signals an effort to expand beyond his core Taiwanese audience.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +1K +0.3% | -70 -0.1% | +0 +0.0% | +946 |
| Last 90 days | +2K +0.7% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +0.7% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Saily Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| World of Warships Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Wargaming Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| Kiehl's (契爾氏) Beauty / Skincare | Sponsored content | Long-term | — | |
| Emma Mattress (emma床墊) Home / Sleep | Sponsored content | YouTube | Long-term | — |
Little Mao (小毛) is a Taiwan-based YouTuber and content creator who operates as a central figure in what he calls the DE team (DE團隊) — a recurring cast of friends and collaborators whose group dynamics form the backbone of his channel. His content sits at a casual crossroads of gaming, team vlogs, food exploration, and travel, with the YouTube bio capturing his self-deprecating charm: a self-described former spice addict who has since decided to value his health. Most of his output is filmed from a first-person, slice-of-life perspective, covering everything from variety and survival gaming sessions to food unboxings and occasional hotel or destination vlogs. His audience is overwhelmingly young Taiwanese men aged 18 to 34, with meaningful secondary reach into Hong Kong and the broader Chinese-speaking diaspora in Malaysia and beyond.
Despite a mid-tier subscriber count, Little Mao's engagement rate runs well above the category median, suggesting genuine community investment from his core audience rather than passive viewership — a signal brands in the Taiwanese market tend to value. His sponsor history reflects a dual positioning: Wargaming and World of Warships align naturally with his gaming content, while hashtag-level partnerships with Kiehl's skincare, Emma mattresses, and protein supplements point toward a secondary lane in male lifestyle and wellness. The Saily eSIM sponsorship additionally signals appeal to travel-adjacent campaigns. This blend — gaming-first creator with credible lifestyle reach among young Taiwanese men — makes him a workable fit for brands targeting the 18-to-34 male demographic across the Chinese-language digital market, particularly as ensemble-format creator content continues to outperform solo commentary in audience retention.
Little Mao reaches an audience concentrated in Taiwan primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Skincare, Home / Sleep, a clear signal of fit for brands in those categories. Demonstrated partners include Saily and World of Warships. Engagement on YouTube runs around 3.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Little Mao's tier (Mid, 396K combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.
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The DE team (DE團隊) is the content creator group whose shared daily life forms the backbone of Little Mao's YouTube channel. Members including 賴鴻麟, 黃子恆, and others appear regularly in his videos, making the group dynamic — rather than solo content — the defining feature of his channel.
賴鴻麟 is a fellow DE team member who has become one of the most recurring personalities in Little Mao's videos, frequently at the center of comedic and dramatic storylines between the two. Their friendship and occasional friction serve as a reliable engine for entertaining content on the channel.
In April 2026, Little Mao posted a video titled suggesting 賴鴻麟 had finally been kicked out the door. Whether it played out as a genuine dispute or a dramatized content arc, the storyline generated significant attention among fans of the DE team.
Little Mao's channel featured a post titled "黃子恆貓咪之死" centered on 亮亮, with Little Mao asking viewers to leave prayers in the comments and listing DE team members as participants in a farewell ceremony. It became a notably emotional moment for the community, regardless of whether it unfolded in real life or as a team-produced content piece.
In his own YouTube bio, Little Mao describes his past self as someone who was once completely addicted to spicy food (嗜辣如命的匹夫) but says he has gradually started to value his health and "cherish his life." He frames the shift with self-deprecating humor, and longtime fans treat it as a running character detail about him.
Garry's Mod is the most prominent game in Little Mao's gaming content, played alongside DE team members in formats that blend gameplay with group entertainment. He also covers survival and casual variety games, so the videos tend to feel more like hanging out with friends than competitive gaming content.
Yes, Kinmen (金門) has featured in Little Mao's travel content, with the destination appearing in his hashtags alongside hotel and food review material. Travel and food vlogs are a recurring secondary format for him outside of his DE team and gaming uploads.
Confirmed sponsors on Little Mao's YouTube channel include Saily (the eSIM app), World of Warships, and Wargaming. His hashtag history also points to past partnerships with Kiehl's (契爾氏) and Emma mattresses, putting his brand work across gaming, tech, skincare, and sleep categories.
小毛 literally translates to "Little Mao" or "Little Fur" in Mandarin and is the public persona name he uses across all his platforms. His YouTube handle @lilmao9885 is a direct romanization of the nickname, suggesting it has been his online identity since early in his creator career.
Little Mao has built a following of over 300,000 subscribers on YouTube, with an audience that is based predominantly in Taiwan and skews heavily toward young men aged 18–34. His engagement rate sits well above the category average for his tier, pointing to a closely-knit fanbase that follows the DE team as an ongoing cast of characters.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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