Lilly Singh is a Canadian comedian, actress, and content creator of Punjabi Indian descent, who built one of YouTube's most recognizable personalities under…
Total Followers +0.0%
14.2M
Across YouTube
Primary Platform
YouTube
14.2M followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 14,200,000 | +0 | 3.0% | 3.7 | 1 day ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Lilly Singh is a Canadian comedian, actress, and content creator of Punjabi Indian descent, who built one of YouTube's most recognizable personalities under the handle IISuperwomanII before transitioning to her given name. Growing up in Scarborough, Ontario, she launched her channel in the early 2010s with high-energy comedy sketches frequently featuring exaggerated portrayals of her parents — a format that resonated strongly with South Asian diaspora audiences and helped her amass a multi-million subscriber base. That momentum carried into mainstream media: she authored the self-help book *How to Be a Bawse* and became the first woman of South Asian descent to host a U.S. broadcast late-night show, NBC's *A Little Late with Lilly Singh*, which ran from 2019 to 2021. She has also been a UNICEF Canada Ambassador and came out publicly as bisexual in 2019, deepening her role as an advocate — themes her channel bio distills into three words: "Actress. Advocate. Daddy."
Lilly Singh reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations. As a comedy creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Lilly Singh's tier (Mega, 14.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Lilly Singh built her early YouTube career under the handle IISuperwomanII, a name she used for nearly a decade before rebranding to her real name. The switch signaled her shift away from sketch comedy toward a broader identity as an actress, talk-show host, and advocate.
Yes — Lilly Singh hosted A Little Late with Lilly Singh on NBC, becoming the first woman of South Asian descent to host a network late-night show in the United States. The show ran from 2019 to 2021, after which she returned her primary focus to YouTube.
Lilly Singh publicly came out as bisexual in 2019, describing herself as a "bisexual woman of colour" in a widely shared post. The announcement was celebrated as a meaningful moment for South Asian and LGBTQ+ representation in mainstream entertainment.
The term is a playful, self-reclaimed label Lilly Singh adopted after coming out as bisexual, rooted in LGBTQ+ internet culture. She has leaned into it as a signature part of her personal brand, reflecting her unapologetic and humorous approach to identity.
Battle of the Generations is a YouTube series Lilly Singh hosts that pits different age groups against each other in trivia and challenge rounds. The format blends her comedy background with a game-show structure and draws on the wide age spread of her audience.
A Trip to Unicorn Island is a 2016 documentary that followed Lilly Singh on her first global concert and fan tour, also called the Unicorn Island Tour. It went behind the scenes to show the mental health pressures and personal struggles that existed beneath her high-energy public persona.
Yes — she authored How to Be a Bawse: A Guide to Conquering Life, published in 2017, which debuted at number one on the New York Times bestseller list. The book reflects the motivational, self-improvement messaging that has run throughout her career alongside her comedy.
Her recent content features long-form interviews with stars like Abhishek Bachchan, Kajol, Tiger Shroff, and Nora Fatehi, representing a clear pivot from sketch comedy toward a talk-format show. India makes up a significant portion of her viewership, and the Bollywood interview series lets her connect her South Asian roots with a YouTube-native format.
Lilly Singh was born and raised in Scarborough, Ontario, Canada, to Punjabi immigrant parents. Her family background — particularly her parents — became one of the most recognizable and recurring themes in her early sketch comedy.
Lilly Singh has served as a UNICEF Goodwill Ambassador, advocating for girls' education and gender equality on a global scale. Nonprofits and activism are a consistent thread in her career, sitting alongside her entertainment work rather than separate from it.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lillysingh · YouTube
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