Lilly Singh

Her full legal name is Lilly Singh. She adopted the handle @iiSuperwomanii early in her YouTube career as a reference to a personal philosophy of channelling inner strength, and the alias became her primary brand identity.

A Little Late with Lilly Singh on NBC concluded after two seasons in 2021. NBC did not publicly detail a single cancellation reason, but the late-night slot was broadly competitive and the show faced challenges attracting the linear-TV ratings the network required. Singh subsequently shifted her focus back to digital platforms.

Be a Triangle, published by Penguin Random House in early 2022, is a self-help title built around the idea that balance — rather than fixed perfection — is the healthiest personal goal. It follows her 2017 debut How to Be a Bawse, which became a New York Times bestseller. The book extends themes she has explored throughout her YouTube content.

Yes. In 2024 Lilly Singh joined the Toronto Tempo founding ownership group as an investor, making her one of the prominent Canadian voices behind the WNBA's expansion into Canada. The Tempo are set to begin play as part of the league's growth into new markets.

Yes. She hosted the 2022 Juno Awards ceremony in Toronto, Canada's premier music industry event. The appearance reinforced her standing as one of Canada's most visible entertainment personalities and marked one of her highest-profile live broadcast roles following the end of her NBC show.

Her most recent confirmed partnerships include Sephora (beauty), Fashion Nova (fashion), Apple (tech), Bumble (lifestyle), and GoDaddy (tech). The spread reflects a brand portfolio comfortable operating across beauty, fashion, and consumer technology verticals.

Lilly Singh was born and raised in Scarborough, Ontario, Canada, to Punjabi immigrant parents. She has been open about her Sikh heritage throughout her career and has spoken publicly about navigating identity as a South Asian woman in Western media. Her background is a recurring theme across her content and public advocacy.

Singh launched her YouTube channel in 2010 and grew rapidly through relatable sketch comedy and confessional vlogs that resonated with South Asian diaspora viewers and a broader international audience. By the mid-2010s she was among the platform's top-earning creators, completed a world tour, and was named in Forbes' list of highest-paid YouTube creators multiple years running.

At the Mega tier, her overall engagement rate runs well above the comedy-and-vlog category median, which is a notable achievement given that engagement typically compresses as follower counts scale. The premium holds across YouTube and Instagram, with TikTok showing the strongest momentum on a percentage basis.

Yes. As of mid-2026, Singh maintains active presences on YouTube (her primary platform), Instagram, and TikTok, totalling nearly 18 million followers across the three channels. Her TikTok account has shown the fastest proportional growth in recent months, suggesting ongoing investment in short-form content alongside her established long-form output.