United Kingdom
Lilly Sabri is a London-based fitness creator, Chartered Physiotherapist, and APPI-certified Pilates instructor who built one of YouTube's most engaged…
Total Followers +0.5%
8.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6.7M followers · 83% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $13K–$31K / IG post
In a mainstream press profile, Sabri revealed she had only recently returned to social media following a '1.5 year mental and physical health battle' triggered by discovering her then-fiancé's infidelity via a podcast. The piece also highlighted her strategic pivot — YouTube now takes up just ~25% of her working time as she scales the LEAN business.
Yahoo News UK featured Sabri as part of YouTube's 20th anniversary celebrations, spotlighting her physiotherapist credentials and a sample deep-core Pilates workout — reinforcing her positioning as a credentialed fitness authority on the platform.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.1% | -262 -0.0% | +0 +0.0% | +10K |
| Last 30 days | +40K +0.6% | -1482 -0.2% | +0 +0.0% | +39K |
| Last 90 days | +112K +1.7% | -9854 -1.1% | +0 +0.0% | +102K |
| Last 365 days | +112K +1.7% | -9854 -1.1% | +0 +0.0% | +102K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| LEAN with Lilly (App) Fitness / Health Tech | Founder / owned brand | YouTube | Long-term | — |
| LEAN Foods Food & Nutrition | Founder / owned brand | Long-term | — | |
| Currys Consumer Electronics / Retail | Sponsored content | 2024–2025 | — | |
| Ninja Kitchen Kitchen Appliances | Sponsored content | 2024–2025 | — |
Lilly Sabri is a London-based fitness creator, Chartered Physiotherapist, and APPI-certified Pilates instructor who built one of YouTube's most engaged home-workout channels by combining clinical credibility with an accessible, community-driven training style. Having qualified as a physiotherapist in 2010, she spent years in clinical practice before gradually shifting her focus to digital fitness content — a transition that paid off sharply when demand for home workouts surged in the early 2020s and her channel grew into a multi-million subscriber platform. She is the founder of the LEAN with Lilly app, a subscription fitness product that extends her YouTube programming into structured plans, and more recently launched LEAN Foods, signalling an expansion into the nutrition and lifestyle product space. Her audience addresses itself as "Familia," a community shorthand that reflects the warm, personal tone she consistently uses across platforms.
Lilly's content sits at the intersection of Pilates, full-body conditioning, and wellness lifestyle — a blend that draws a predominantly female but notably broad demographic, with strong representation across the 25–44 age band and significant reach into the United States despite her UK base. Her engagement rate runs well above category norms, a durable signal that her audience interacts rather than merely scrolls, which likely reflects the challenge-format structure she frequently deploys to drive participation and return visits. Brand partnerships visible in her content include Ninja Kitchen via a Curry's collaboration, pointing to a lifestyle-adjacent positioning that extends beyond pure fitness into home and health categories. With the LEAN app and LEAN Foods operating as owned revenue channels alongside her creator income, Sabri is further along the creator-to-operator transition than most fitness influencers at her tier, and her trajectory suggests continued movement toward a vertically integrated wellness brand rather than a traditional sponsorship-dependent content model.
Lilly Sabri reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness / Health Tech, Food & Nutrition, Consumer Electronics / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include LEAN with Lilly (App) and LEAN Foods. Engagement on YouTube runs around 5.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Lilly Sabri's tier (Mega, 8.1M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes — Lilly Sabri has been a Chartered Physiotherapist since 2010 and is also a certified APPI Pilates instructor. That professional background is central to her brand identity, meaning her workouts are built on clinical movement principles rather than trend-driven exercise routines.
LEAN with Lilly is Lilly Sabri's own fitness app, which she founded to extend her free YouTube content into a more structured program. It sits at the core of her business alongside her food brand, giving her audience a dedicated space for guided workouts and challenges beyond her YouTube channel.
Yes — alongside her fitness app, Lilly Sabri is the founder of LEAN Foods. It forms part of her broader LEAN health and wellness ecosystem, complementing the workout and lifestyle content she posts across her channels.
Yes — Lilly Sabri promotes her seasonal challenges, including the LEAN Summer Sculpt Challenge, as free to join, with a downloadable workout calendar, progress tracker, and recipe PDF. The challenges are designed to layer on top of her free YouTube workout library rather than replace it.
Lilly Sabri focuses on full-body home workouts and Pilates-based exercise, with no gym equipment required. Her physiotherapy and APPI Pilates credentials inform a low-impact, core-focused approach centered on body confidence rather than high-intensity gym training.
Lilly Sabri consistently uses the word Familia when addressing her community across YouTube, Instagram, and TikTok posts and challenge announcements. It functions as a signature term that signals the close-knit, inclusive tone she builds into her content and brand.
Yes — Lilly Sabri has done branded content in collaboration with Ninja Kitchen, which ties into the healthy recipes and nutrition content she posts alongside her workouts. She has also worked with Currys, the major UK electronics and kitchen appliance retailer, on a separate campaign.
Yes — beyond workouts, Lilly Sabri shares everyday health content that includes tips for managing bloating as part of her daily routine. This reflects her physiotherapist background and her broader focus on health education and lifestyle rather than fitness alone.
Lilly Sabri is based in the United Kingdom, where she qualified as a Chartered Physiotherapist before building her online presence. Despite her UK roots, the majority of her YouTube audience is based in the United States, making her reach genuinely global.
Lilly Sabri has built a Mega-tier audience on YouTube, with well over six million subscribers, making her one of the larger fitness and Pilates channels on the platform. Her engagement rate runs well above the category median for fitness creators, which points to an unusually active and loyal subscriber base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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