India
Lakshay Chaudhary is a Hindi-language comedy creator from India whose YouTube and Instagram output centers on relatable, observational sketches drawn from everyday Indian life — generational family dynamics, Gen Z workplace frustration, and shared financial anxieties.
Total Followers -0.1%
4.9M
Across YouTube, Instagram
Primary Platform
YouTube
3.5M followers · 70% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $18K–$41K / IG post
The YouTuber alleged three cars of men with weapons followed and attacked him after his roasting/exposé content targeted scammers. He publicly criticised police emergency helplines for failing to respond during the incident.
Lakshay Choudhary was among several influencers — including Elvish Yadav and Abhishek Malhan — issued notices by Delhi Police's Special Cell over alleged promotion of the HIBOX investment app. None of the summoned creators appeared before investigators.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +591 +0.0% | +0 +0.0% | +591 |
| Last 30 days | +0 +0.0% | -4433 -0.3% | +0 +0.0% | -4433 |
| Last 90 days | +30K +0.9% | +7K +0.4% | +0 +0.0% | +37K |
| Last 365 days | +30K +0.9% | +7K +0.4% | +0 +0.0% | +37K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Duolingo Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| BuyHatke Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| realme Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Probo Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| CoinSwitch Sponsorship | Sponsored content | YouTube | Nov 2024 | — |
| Wondershare Filmora Software / Productivity | Sponsored content | YouTube | Long-term | — |
| Amazon Mini TV Streaming / Entertainment | Sponsored content | YouTube | Long-term | — |
| MPL (Mobile Premier League) Gaming / Fantasy Sports | Sponsored content | YouTube | Long-term | — |
| Super Money Fintech | Sponsored content | Long-term | — |
Lakshay Chaudhary is a Hindi-language comedy creator from India whose YouTube and Instagram output centers on relatable, observational sketches drawn from everyday Indian life — generational family dynamics, Gen Z workplace frustration, and shared financial anxieties. His content uses a short-form sensibility that converts cleanly across both platforms, and his involvement with Amazon MiniTV's Playground creator series extended his visibility beyond organic discovery, signaling broader industry recognition for his format. Operating under his real name, he maintains a consistent posting cadence and an engagement rate that runs well above the comedy category baseline.
His audience skews male and, notably for a comedy creator, shows strong representation from older age cohorts — suggesting cross-generational appeal rather than a narrowly youth-focused following. A meaningful diaspora share from the US and UK adds international reach to a predominantly India-based community. His sponsor mix tells a clear brand story: fintech and prediction platforms like CoinSwitch and Probo, budget consumer electronics brand Realme, and Duolingo all point toward a creator trusted by brands targeting aspirational, digitally active Indian consumers. That combination of above-average engagement, culturally grounded humor, and demonstrated fintech credibility positions Chaudhary as a durable mid-tier option for brands prioritizing Hindi-language market penetration.
Lakshaychaudhary reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Software / Productivity, Streaming / Entertainment, Gaming / Fantasy Sports, a clear signal of fit for brands in those categories. Demonstrated partners include Duolingo and BuyHatke. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Software / Productivity and related categories, Lakshaychaudhary offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lakshaychaudhary's tier (Macro, 4.9M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Lakshay Chaudhary participated in Amazon Mini TV's Playground, a creator-focused reality show featuring prominent Indian YouTubers and influencers. He tagged his related content with hashtags like #playgroundonamazonminitv and #playgroundpemil, making it one of the more notable mainstream appearances on his résumé.
Creators Mela is a creator community and event platform in India, and Lakshay Chaudhary is openly affiliated with it — his Instagram bio reads 'Kaam Dhanda Ye Dekhte hain: @creatorsmela.' This signals he's plugged into a broader network of Indian digital creators beyond just his own channels.
Lakshay Chaudhary makes relatable, observational Indian comedy built around everyday life — Gen Z hustle culture, family storytelling, financial stress, and local experiences like overfamiliar tattoo artists. Titles like 'Genz Majdoors Be Like!', 'Story according to my Dadaji!', and 'Financial Condition' give a clear picture of his self-aware, slice-of-life tone.
Yes, Lakshay Chaudhary ran a sponsored campaign with Duolingo on YouTube in early 2026. It fits a wider pattern in his brand partnerships — he tends to work with consumer-facing apps that resonate with aspirational, digitally active Indian viewers.
Lakshay Chaudhary has done sponsored content for CoinSwitch, a crypto investment platform, and Probo, a prediction and opinion-trading app — both on YouTube. His Instagram bio also directs followers to download Super Money, rounding out a clear fintech lane in his sponsorship portfolio.
Yes, he ran a YouTube sponsorship with realme in late 2025. The partnership makes natural sense — his audience skews heavily male and India-based, which is the core demographic for budget-to-mid-range Android smartphone brands.
Gen Z experiences are a consistent theme across his content — posts like 'Genz Majdoors Be Like!' and 'Financial Condition' lean into the everyday anxieties of young Indians navigating work, money, and family expectations. That hyper-relatable angle is likely a key driver of his engagement running well above the category median for creators at his scale.
Wondershare Filmora is a popular video editing software, and Lakshay Chaudhary has tagged content with #wondershare, #filmora, and #madewithfilmora, indicating a brand relationship or active partnership with them. For a comedy reel creator focused on fast-turnaround short-form content, it's a natural fit.
Lakshay Chaudhary has passed the three million subscriber mark on YouTube, placing him solidly in the Macro creator tier. When his Instagram following is added, his total cross-platform reach is approaching five million, with engagement running well above the category average for creators at that size.
Lakshay Chaudhary is based in India, and the large majority of his audience is Indian as well. His content is rooted in Indian middle-class culture — family dynamics, local humor, and everyday financial realities — which is central to why he connects so strongly with his core viewership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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