Last updated just now · Jun 16, 2026, 3:24 AM
Beauty & Lifestyle 🏳 —

Kylie_Jenner

Full Creator Stats Live · Updated 2026-06-15

Kylie Jenner is a Los Angeles-based entrepreneur and media personality who first gained widespread recognition through the long-running reality series…

NicheBeauty & Lifestyle TierMega Engagement0.1%

Total Followers -0.1%

454.2M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

12M followers · 3% of audience

Engagement

0.1%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $3.1M–$6.9M / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-06-15
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 12,000,000 +0 0.1% 7 months ago
Instagram 382,515,434 +-535522 3.7% 3 days ago
TikTok 59,700,000 +0 10.4% 1.2 10 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -76503 -0.0% +0 +0.0% -76503
Last 30 days +0 +0.0% -535522 -0.1% +0 +0.0% -535522
Last 90 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 365 days +0 +0.0% +0 +0.0% +0 +0.0% +0

Audience Demographics

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-3377063384.5M202.7M321M439.2M Jun 18Sep 16Dec 16Mar 16Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Kylie_Jenner

Kylie Jenner is a Los Angeles-based entrepreneur and media personality who first gained widespread recognition through the long-running reality series Keeping Up with the Kardashians. Born in 1997 as the youngest of the Kardashian-Jenner family, she built a social media presence early and converted it into a beauty empire with the 2015 launch of Kylie Cosmetics, a direct-to-consumer lip kit brand that grew into a full cosmetics line partly on the strength of her then-unprecedented Instagram reach. Her cross-platform following now spans hundreds of millions across Instagram, TikTok, and YouTube, making her one of the most commercially significant individual accounts in social media history, though her YouTube channel has grown comparatively dormant in recent years while Instagram and TikTok remain her primary active surfaces.

Content-wise, Jenner's posting style has shifted away from structured tutorials or vlogs toward a more ambient, lifestyle-forward aesthetic — candid captions, glimpses of her daughter Stormi, and travel moments reflect a personal-brand posture rather than a content-creator one. Her Instagram bio functions almost entirely as a storefront redirect to Kylie Cosmetics and her fashion line Khy, signaling that social presence and commercial enterprise are deeply fused in her model. Engagement rates are low relative to category medians at her scale, a pattern typical of mega-tier accounts where raw reach rather than interaction drives advertiser value — a dynamic reflected in rate cards that rank among the highest in the influencer market. With Khy expanding her foothold in fashion alongside cosmetics, her brand positioning is increasingly that of a founder using social media as a distribution channel, which should sustain high-value partnerships in beauty, fashion, and lifestyle categories for the foreseeable future.

Brand fit

Why brands partner

Kylie_Jenner reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on YouTube runs around 0.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Kylie_Jenner's tier (Mega, 454.2M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Kylie Jenner still with Travis Scott?

Kylie Jenner and rapper Travis Scott have had an on-and-off relationship since 2017, and they share two children — daughter Stormi and son Aire. The couple have broken up and reconciled multiple times over the years, making their relationship status one of the most frequently searched topics about either of them.

What is KHY, Kylie Jenner's clothing brand?

KHY is Kylie Jenner's fashion label, which she highlights directly in her Instagram bio alongside Kylie Cosmetics. Launched in late 2023, KHY operates on a limited-drop model, releasing small collections that often sell out quickly. It marked Kylie's first major move into apparel after building her name entirely in beauty.

Did Kylie Jenner admit to getting lip fillers?

Yes — in a 2015 episode of Keeping Up with the Kardashians, Kylie confirmed she had been getting temporary lip fillers after months of intense public speculation. She later said she had them dissolved, but her changing lip appearance remains one of the most defining and talked-about aspects of her public image.

Is Kylie Jenner actually a self-made billionaire?

Forbes named Kylie Jenner the world's youngest self-made billionaire in 2019, crediting the valuation of Kylie Cosmetics. In 2020, Forbes retracted the title after publishing an investigation suggesting her team had provided inflated or misleading financial documents — a controversy that drew enormous media attention and followed her for years.

Did Kylie Jenner sell Kylie Cosmetics?

In late 2019, beauty conglomerate Coty acquired a majority stake in Kylie Cosmetics for around $600 million, implying a total brand valuation of over $1 billion. Kylie retained a minority stake and stayed on as the creative face of the brand, but the sale became central to the later controversy over whether her billionaire status was legitimate.

Why did Kylie Jenner change her son's name from Wolf?

Shortly after her son was born in February 2022, Kylie posted on Instagram that his name was no longer Wolf Webster because it simply "wasn't him." She later confirmed his name had been changed to Aire Webster, making it one of the more unusual celebrity baby-name stories in recent years.

How did Kylie Cosmetics start?

Kylie Cosmetics launched in November 2015 with the original Kylie Lip Kit — a matching liquid lipstick and liner that sold out within minutes of going live. The launch was fueled by massive public fascination with Kylie's signature look, and the brand rapidly expanded into a full cosmetics range covering eyes, face, and skin.

What TV show is Kylie Jenner on?

Kylie Jenner first gained widespread public recognition as a cast member of Keeping Up with the Kardashians, which ran on E! for 20 seasons before ending in 2021. The family then moved to Hulu with the continuation series The Kardashians, where Kylie continues to appear alongside her sisters and mother.

How many Instagram followers does Kylie Jenner have?

Kylie Jenner is one of the most-followed individuals on Instagram globally, with a follower count well into the hundreds of millions. She posts regularly — beauty looks, lifestyle snapshots, and family moments — making Instagram her most active and consistently updated platform compared to YouTube, where she has not posted in several months.

What kind of content does Kylie Jenner post on YouTube?

Kylie Jenner describes her YouTube channel as home to behind-the-scenes footage, beauty tutorials, and personal vlogs — content that complements her Kylie Cosmetics brand. As of mid-2026 she has not uploaded to the channel in several months, with the bulk of her video activity shifting to TikTok and her day-to-day updates living on Instagram.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 16, 2026, 3:24 AM · Slug: kylie_jenner

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