Kylie Jenner is a Los Angeles-based entrepreneur and media personality who first gained widespread recognition through the long-running reality series…
Total Followers -0.1%
454.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
12M followers · 3% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3.1M–$6.9M / IG post
Kylie Jenner's apparel brand Khy launched its summer 2026 collection inspired by summer travel, with Jenner starring in the campaign herself.
Jenner stepped onto the carpet in a sleeveless Schiaparelli corset gown and made headlines for bleaching her eyebrows blond for the event.
Jenner's label Khy shifted from a collaboration-driven model to an in-house, signature-piece brand, launching its inaugural solo collection alongside a redesigned website.
The anniversary collection leaned into nostalgia for Jenner's early influencer era, with some critics calling it a 'recession indicator' while the brand framed it as a decade-in-business celebration.
The limited capsule merged Frankies Bikinis' throwback design codes with Khy's aesthetic, continuing the brand's series of high-profile fashion partnerships.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -76503 -0.0% | +0 +0.0% | -76503 |
| Last 30 days | +0 +0.0% | -535522 -0.1% | +0 +0.0% | -535522 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kylie Jenner is a Los Angeles-based entrepreneur and media personality who first gained widespread recognition through the long-running reality series Keeping Up with the Kardashians. Born in 1997 as the youngest of the Kardashian-Jenner family, she built a social media presence early and converted it into a beauty empire with the 2015 launch of Kylie Cosmetics, a direct-to-consumer lip kit brand that grew into a full cosmetics line partly on the strength of her then-unprecedented Instagram reach. Her cross-platform following now spans hundreds of millions across Instagram, TikTok, and YouTube, making her one of the most commercially significant individual accounts in social media history, though her YouTube channel has grown comparatively dormant in recent years while Instagram and TikTok remain her primary active surfaces.
Content-wise, Jenner's posting style has shifted away from structured tutorials or vlogs toward a more ambient, lifestyle-forward aesthetic — candid captions, glimpses of her daughter Stormi, and travel moments reflect a personal-brand posture rather than a content-creator one. Her Instagram bio functions almost entirely as a storefront redirect to Kylie Cosmetics and her fashion line Khy, signaling that social presence and commercial enterprise are deeply fused in her model. Engagement rates are low relative to category medians at her scale, a pattern typical of mega-tier accounts where raw reach rather than interaction drives advertiser value — a dynamic reflected in rate cards that rank among the highest in the influencer market. With Khy expanding her foothold in fashion alongside cosmetics, her brand positioning is increasingly that of a founder using social media as a distribution channel, which should sustain high-value partnerships in beauty, fashion, and lifestyle categories for the foreseeable future.
Kylie_Jenner reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on YouTube runs around 0.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kylie_Jenner's tier (Mega, 454.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Kylie Jenner and rapper Travis Scott have had an on-and-off relationship since 2017, and they share two children — daughter Stormi and son Aire. The couple have broken up and reconciled multiple times over the years, making their relationship status one of the most frequently searched topics about either of them.
KHY is Kylie Jenner's fashion label, which she highlights directly in her Instagram bio alongside Kylie Cosmetics. Launched in late 2023, KHY operates on a limited-drop model, releasing small collections that often sell out quickly. It marked Kylie's first major move into apparel after building her name entirely in beauty.
Yes — in a 2015 episode of Keeping Up with the Kardashians, Kylie confirmed she had been getting temporary lip fillers after months of intense public speculation. She later said she had them dissolved, but her changing lip appearance remains one of the most defining and talked-about aspects of her public image.
Forbes named Kylie Jenner the world's youngest self-made billionaire in 2019, crediting the valuation of Kylie Cosmetics. In 2020, Forbes retracted the title after publishing an investigation suggesting her team had provided inflated or misleading financial documents — a controversy that drew enormous media attention and followed her for years.
In late 2019, beauty conglomerate Coty acquired a majority stake in Kylie Cosmetics for around $600 million, implying a total brand valuation of over $1 billion. Kylie retained a minority stake and stayed on as the creative face of the brand, but the sale became central to the later controversy over whether her billionaire status was legitimate.
Shortly after her son was born in February 2022, Kylie posted on Instagram that his name was no longer Wolf Webster because it simply "wasn't him." She later confirmed his name had been changed to Aire Webster, making it one of the more unusual celebrity baby-name stories in recent years.
Kylie Cosmetics launched in November 2015 with the original Kylie Lip Kit — a matching liquid lipstick and liner that sold out within minutes of going live. The launch was fueled by massive public fascination with Kylie's signature look, and the brand rapidly expanded into a full cosmetics range covering eyes, face, and skin.
Kylie Jenner first gained widespread public recognition as a cast member of Keeping Up with the Kardashians, which ran on E! for 20 seasons before ending in 2021. The family then moved to Hulu with the continuation series The Kardashians, where Kylie continues to appear alongside her sisters and mother.
Kylie Jenner is one of the most-followed individuals on Instagram globally, with a follower count well into the hundreds of millions. She posts regularly — beauty looks, lifestyle snapshots, and family moments — making Instagram her most active and consistently updated platform compared to YouTube, where she has not posted in several months.
Kylie Jenner describes her YouTube channel as home to behind-the-scenes footage, beauty tutorials, and personal vlogs — content that complements her Kylie Cosmetics brand. As of mid-2026 she has not uploaded to the channel in several months, with the bulk of her video activity shifting to TikTok and her day-to-day updates living on Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kylie_jenner · YouTube
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