South Korea
김프로 (KimPro), operating under the handle @kimpro828 and managed through Soon Entertainment, is a South Korea-based YouTube Shorts specialist who has built one of the largest short-form video audiences on the platform globally.
Total Followers +0.7%
138.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
134M followers · 97% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $4.7K–$11K / IG post
According to analytics site Playboard, KIMPRO amassed 77.53 billion views in 2025 — more than double MrBeast's ~38.1 billion — making it the most-watched YouTube channel globally for the year.
The channel reached 10 billion views in a single month on July 29, 2025, underlining its dominance as a short-form content powerhouse.
On April 17–18, 2025, KIMPRO surpassed BLACKPINK's channel to become the most-subscribed channel in South Korea and the first Korean YouTube channel ever to cross the 100M subscriber mark.
In January 2025, KIMPRO topped global monthly-view rankings on YouTube, marking the first time a South Korean creator channel claimed that position.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +1M +0.8% | +2K +0.7% | +0 +0.0% | +1M |
| Last 90 days | +3M +2.3% | +0 +0.0% | +0 +0.0% | +3M |
| Last 365 days | +3M +2.3% | +0 +0.0% | +0 +0.0% | +3M |
Daily follower snapshots from CreatorDB's longitudinal index.
김프로 (KimPro), operating under the handle @kimpro828 and managed through Soon Entertainment, is a South Korea-based YouTube Shorts specialist who has built one of the largest short-form video audiences on the platform globally. His channel self-describes as the number-one Shorts channel in the world by view volume, a claim reinforced by reaching over 130 million subscribers and 14 billion lifetime views — a scale that places him in rare company among Korean digital creators. His content centers on bite-sized variety comedy: POV skits, food challenges, relatable everyday scenarios, and recurring character-driven series anchored by a mascot figure known as 'kkubi.' The dual-language posting strategy — mixing Korean captions with English titles — reflects a deliberate push beyond the domestic market, and cross-channel collaborations with globally recognized creators such as Like Nastya signal an intentional effort to expand his footprint into international family and entertainment audiences.
His audience skews young and predominantly Korean, with the 18-to-34 bracket accounting for the substantial majority of viewers and a near-even gender split. While engagement rates sit modestly below the category median — a pattern typical of mega-scale Shorts channels where sheer volume dilutes per-post interaction — the raw reach commanded by his YouTube presence positions him as a high-impact option for brands seeking top-of-funnel awareness in the Korean digital market. His partnership infrastructure, with dedicated channels at kimprostudio.com and agency representation, points to a professionalized operation actively courting global sponsors. The mention of Haidilao in his hashtag history suggests appetite for food and lifestyle brand integrations. As Shorts monetization matures and platform algorithms continue rewarding high-frequency, algorithm-native content, 김프로's structural advantage — a finely tuned production rhythm built entirely around the format — positions him as a durable force in the global short-form entertainment space.
김프로KIMPRO reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Engagement on YouTube runs around 1.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at 김프로KIMPRO's tier (Mega, 138.6M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
김프로 claims the title of "#1 Shorts channel in the world" directly in their YouTube channel bio, and with over 130 million subscribers it ranks among the largest short-form channels on the platform by any public measure. Their bio also asserts the title of world's most viewed YouTube channel in 2025, a figure driven by the sheer volume and repeat-watch nature of their Shorts output.
"김프로" combines the common Korean surname 김 (Kim) with "프로" (pro), meaning professional — roughly translating to "Pro Kim" or "Kim the Pro." It functions as a stage name and creative brand rather than a legal identity, which is standard practice for Korean YouTube creators who build a persona-first channel.
유백합 is a recurring cast member who appears frequently enough in 김프로's videos to have their own dedicated top hashtag on the channel. They are part of the ensemble that drives the comedy and variety Shorts format the channel is built around, rather than a one-off guest.
OK Team is the recurring crew at the center of 김프로's comedy Shorts, with members including 유백합, 소정 (Sojung), and 꾸비 (Kkubi) appearing as regularly tagged participants across videos. The group dynamic — rather than a solo creator format — is a core part of what makes the channel feel like an ongoing comedic series rather than standalone clips.
Yes — 김프로 tags content with #다이아버튼 and #다이아몬드버튼, which reference YouTube's Diamond Creator Award given at 10 million subscribers. Having grown well past 100 million subscribers, the channel has also cleared the threshold for YouTube's Custom Creator Award, the milestone issued to channels beyond the standard Diamond tier.
김프로 is managed through Soon Entertainment (soon-ent.co.kr), the Korean talent and production company listed across their social media profiles for creator-level inquiries. Larger global brand partnership requests are routed separately to KimPro Studio, the creator's own production entity, via a dedicated business contact.
The Nervy Dance is a recurring comedic dance bit that 김프로 releases in multiple emotional variations — including an "angry version" and a "sad version" — turning a single concept into a serialized running gag. This remix-your-own-emotion format is a deliberate Shorts strategy that encourages repeat viewing and audience participation across each new iteration.
"Real or Fake" is a recurring challenge format where 김프로 presents a scenario and invites viewers to judge whether what they are seeing is genuine or staged. It fits within the channel's broader comedy and reactions style, using the built-in curiosity hook that drives high completion rates on short-form video.
하이디라오 (Haidilao), the internationally known Chinese hot pot chain, is one of 김프로's most-used hashtags, making it a genuinely recurring content theme rather than a one-off restaurant visit. The brand's theatrical tableside service — noodle-pulling performances, elaborate setups — makes for highly visual, reaction-friendly Shorts material that lands well with their predominantly South Korean audience.
김프로 built their following almost entirely through high-frequency YouTube Shorts — short comedy, reaction, and variety clips that travel across language barriers despite originating from South Korea. Their YouTube bio claims the title of world's most viewed channel in 2025, reflecting a volume-first production model that prioritizes impressions and repeat-watch behavior, with a dedicated studio operation behind the output.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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