South Korea
김프로 (KimPro), operating under the handle @kimpro828 and managed through Soon Entertainment, is a South Korea-based creator who has built one of the largest…
Total Followers +0.7%
137.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
133M followers · 97% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $4.6K–$11K / IG post
The channel crossed 10 billion monthly views on 29 July 2025, underlining the extraordinary scale of its Shorts-driven audience.
Surpassing K-pop giants BTS and Blackpink, KIMPRO hit 100 million subscribers on 18 April 2025 — just two years and eight months after launching — and received YouTube's Red Diamond Creator Award.
KIMPRO logged 77.53 billion views in 2025 per Playboard analytics — more than double MrBeast's annual tally of ~38.1 billion — cementing its place as the world's most-watched channel.
Outlets including Dexerto and The Star profiled the channel's rapid ascent, noting its structured 'OK TEAM' production model and analyst estimates of ~470M Korean won (~$323K USD) in daily ad revenue.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +155 +0.1% | +0 +0.0% | +155 |
| Last 30 days | +1M +0.8% | -372 -0.1% | +0 +0.0% | +1M |
| Last 90 days | +2M +1.5% | -4774 -1.5% | +0 +0.0% | +2M |
| Last 365 days | +2M +1.5% | -4774 -1.5% | +0 +0.0% | +2M |
Daily follower snapshots from CreatorDB's longitudinal index.
김프로 (KimPro), operating under the handle @kimpro828 and managed through Soon Entertainment, is a South Korea-based creator who has built one of the largest YouTube presences in the world on the back of a relentless YouTube Shorts strategy. The channel leans into short-form variety and comedy, with recurring ensemble cast members — referenced in hashtags as OKteam, alongside named personalities like 소정 (Sojung) and 쿠비 (Kkubi) — giving the content a group-entertainment feel rather than a solo-vlogger identity. Recent output follows familiar Shorts formats: trending audio recreations, reaction-style challenges, and participatory meme content such as the 'MJ 45º lean' and 'Nervy Dance' series. The channel's self-described milestone of 14 billion views and a claim to be the world's most-viewed channel in 2025 reflects the outsized scale that Shorts-first publishing can achieve when content is engineered for rapid, repeat consumption.
The audience skews young — the 18-to-34 bracket accounts for nearly three-quarters of viewers — and is heavily concentrated in South Korea, though a meaningful slice comes from English-speaking markets in the United States and United Kingdom, which aligns with the channel's stated goal of 'scaling global entertainment.' Engagement sits below the category median, a pattern common among ultra-large Shorts-dominant channels where algorithmic distribution inflates raw view counts without generating proportional comment and like activity. The studio contact address and professional rate card signal that KimPro operates as a fully commercialized media company rather than an individual creator, with YouTube integration deals priced at a premium tier that places the channel in conversation with traditional broadcast advertising buys. As the platform's Shorts monetization landscape matures, KimPro's positioning — Korean-language entertainment with an increasingly international distribution footprint — makes it a natural candidate for brands seeking mass reach among young Asian and diaspora audiences.
김프로KIMPRO reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Engagement on YouTube runs around 0.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at 김프로KIMPRO's tier (Mega, 137.6M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
김프로 claims the title of "#1 Shorts channel in the world" directly in their YouTube channel bio, and with over 130 million subscribers it ranks among the largest short-form channels on the platform by any public measure. Their bio also asserts the title of world's most viewed YouTube channel in 2025, a figure driven by the sheer volume and repeat-watch nature of their Shorts output.
"김프로" combines the common Korean surname 김 (Kim) with "프로" (pro), meaning professional — roughly translating to "Pro Kim" or "Kim the Pro." It functions as a stage name and creative brand rather than a legal identity, which is standard practice for Korean YouTube creators who build a persona-first channel.
유백합 is a recurring cast member who appears frequently enough in 김프로's videos to have their own dedicated top hashtag on the channel. They are part of the ensemble that drives the comedy and variety Shorts format the channel is built around, rather than a one-off guest.
OK Team is the recurring crew at the center of 김프로's comedy Shorts, with members including 유백합, 소정 (Sojung), and 꾸비 (Kkubi) appearing as regularly tagged participants across videos. The group dynamic — rather than a solo creator format — is a core part of what makes the channel feel like an ongoing comedic series rather than standalone clips.
Yes — 김프로 tags content with #다이아버튼 and #다이아몬드버튼, which reference YouTube's Diamond Creator Award given at 10 million subscribers. Having grown well past 100 million subscribers, the channel has also cleared the threshold for YouTube's Custom Creator Award, the milestone issued to channels beyond the standard Diamond tier.
김프로 is managed through Soon Entertainment (soon-ent.co.kr), the Korean talent and production company listed across their social media profiles for creator-level inquiries. Larger global brand partnership requests are routed separately to KimPro Studio, the creator's own production entity, via a dedicated business contact.
The Nervy Dance is a recurring comedic dance bit that 김프로 releases in multiple emotional variations — including an "angry version" and a "sad version" — turning a single concept into a serialized running gag. This remix-your-own-emotion format is a deliberate Shorts strategy that encourages repeat viewing and audience participation across each new iteration.
"Real or Fake" is a recurring challenge format where 김프로 presents a scenario and invites viewers to judge whether what they are seeing is genuine or staged. It fits within the channel's broader comedy and reactions style, using the built-in curiosity hook that drives high completion rates on short-form video.
하이디라오 (Haidilao), the internationally known Chinese hot pot chain, is one of 김프로's most-used hashtags, making it a genuinely recurring content theme rather than a one-off restaurant visit. The brand's theatrical tableside service — noodle-pulling performances, elaborate setups — makes for highly visual, reaction-friendly Shorts material that lands well with their predominantly South Korean audience.
김프로 built their following almost entirely through high-frequency YouTube Shorts — short comedy, reaction, and variety clips that travel across language barriers despite originating from South Korea. Their YouTube bio claims the title of world's most viewed channel in 2025, reflecting a volume-first production model that prioritizes impressions and repeat-watch behavior, with a dedicated studio operation behind the output.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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