United States
Kendall Nicole Jenner (born November 3, 1995, in Los Angeles) began her public life on E!'s Keeping Up with the Kardashians before pivoting to professional…
Total Followers -1.9%
286.1M
Across Instagram, YouTube, TikTok
Primary Platform
278.9M followers · 97% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.2M–$5M / IG post
Kendall and Bad Bunny were widely photographed together starting in early 2023 and reportedly split in late 2023, with brief reconciliation reports into 2024.
The family reality series launched on Hulu in April 2022 as the successor to KUWTK and has run for multiple seasons featuring Kendall.
Her tequila label, launched in 2021, expanded distribution internationally and added new expressions, becoming one of the fastest-growing celebrity tequila brands.
Continued as a face for Calvin Klein and walked/appeared in campaigns for brands like Jacquemus, Schiaparelli, and others during this period.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -111544 -0.0% | +1K +0.3% | +0 +0.0% | -110536 |
| Last 30 days | -5298340 -1.9% | +2K +0.6% | +0 +0.0% | -5296324 |
| Last 90 days | -5632972 -2.0% | +8K +2.3% | +0 +0.0% | -5625110 |
| Last 365 days | -5632972 -2.0% | +8K +2.3% | +0 +0.0% | -5625110 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| 818 Tequila Beverage | Founder / owned brand | 2021–present | — | |
| Calvin Klein Apparel | Long-term ambassador | Long-term | — | |
| L'Oréal Paris Beauty | Global spokesperson | Long-term | — | |
| FWRD Fashion | Creative director | 2021–present | — |
Kendall Nicole Jenner (born November 3, 1995, in Los Angeles) began her public life on E!'s Keeping Up with the Kardashians before pivoting to professional modeling and landing campaigns for major luxury and streetwear houses. Instagram rapidly became her dominant platform, where she now ranks among the most-followed accounts globally. She continues as a main cast member on Hulu's <strong>The Kardashians</strong>, sustaining her crossover cultural presence. Her most significant entrepreneurial move—co-founding <strong>818 Tequila</strong>—has matured into a credible globally distributed spirits brand, standing apart from many celebrity-spirits launches in both longevity and trade performance. Her high-fashion campaign pipeline and expanding sponsor roster suggest continued commercial momentum through the late 2020s.
Benchmark estimates for a creator at Kendall Jenner's tier (Mega, 286.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Her full legal name is Kendall Nicole Jenner. She was born on November 3, 1995, in Los Angeles, California. She has used her real name professionally throughout her modeling and television career.
Jenner began modeling in her early teens, signing with Wilhelmina Models before moving to Society Management. Her visibility on Keeping Up with the Kardashians accelerated early interest from brands and agencies. By the mid-2010s she had transitioned into high-fashion editorial and runway work, walking for houses including Chanel and Versace.
Yes, Jenner and Puerto Rican artist Bad Bunny (Benito Ocasio) were publicly linked beginning in 2023. The relationship attracted significant media coverage given both figures' global profiles. Reports from 2024 indicated the relationship had ended, though neither party made extensive public comment.
818 Tequila is a tequila brand co-founded by Jenner, named after the San Fernando Valley area code where she grew up. It launched in 2021 and has since expanded into a multi-SKU line distributed globally. The brand is widely cited as one of the more commercially durable celebrity-spirits ventures of its era.
Yes, Jenner has remained a main cast member on Hulu's The Kardashians since the show premiered in 2022, continuing through at least 2026. The series serves as a continuation of the family's long-running reality television presence and keeps her crossover entertainment profile active alongside her modeling work.
Recent confirmed partnerships include Balenciaga, Adidas, Proenza Schouler, La Mer, and LVMH Travel, spanning fashion, luxury, and beauty verticals. These deals ran across Instagram, TikTok, and YouTube between January and April 2026. Her sponsor roster reflects consistent demand from top-tier luxury and lifestyle advertisers.
Jenner has headlined campaigns for an extensive list of major fashion houses, including Calvin Klein, Balenciaga, and Proenza Schouler in recent years. Her runway credits include Chanel, Versace, and Givenchy. She is frequently cited as one of the busiest and most commercially active supermodels of her generation.
As of mid-2026, Jenner's combined following across platforms is approximately 303 million. The vast majority—nearly 279 million—is on Instagram, where she is one of the most-followed individual accounts worldwide. She also maintains presences on TikTok and YouTube.
Her Instagram engagement rate of 4.3% is substantially above the fashion category median of around 1.5%, meaning she drives proportionally high interaction for an account of her scale. This kind of above-baseline engagement at Mega-tier follower counts is unusual and positions her favorably for brands evaluating cost-per-engagement metrics.
On Instagram, Jenner posts a mix of professional campaign content, editorial-style photography, and personal lifestyle imagery. Her TikTok presence, while smaller, trends toward lighter behind-the-scenes and fashion content. YouTube is used more selectively, typically for longer sponsored integrations in the beauty and lifestyle space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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