Kbeauty operates as a nano-tier YouTube channel positioned around Korean cosmetics retail, with a channel description framing it explicitly as a Korean cosmetics shop rather than a traditional creator account.
Total Followers +0.0%
159
Across YouTube
Primary Platform
159 followers · 100% of audience
Engagement
29.1%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 159 | +0 | 29.1% | — | 1 years ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kbeauty operates as a nano-tier YouTube channel positioned around Korean cosmetics retail, with a channel description framing it explicitly as a Korean cosmetics shop rather than a traditional creator account. The content output leans heavily on short-form video — primarily YouTube Shorts — using tightly themed hashtags centered on K-beauty and Korean cosmetics. With a very small but apparently attentive subscriber base, the channel sits at the earliest stage of platform presence, and its activity appears to have paused for roughly a year as of mid-2026.
Despite the modest follower count, the channel's engagement rate runs well above category norms, suggesting that the small audience is meaningfully interested in the content rather than passively subscribed. The even gender split is notable in a niche typically skewed female, which may reflect a broad, curiosity-driven discovery audience rather than a dedicated beauty community. As a shop-linked account, Kbeauty's natural trajectory is less about influencer-style brand deals and more about using short-form content as a product discovery channel — a format that, with consistent posting and a clearer editorial voice, could convert high engagement into a functional retail funnel.
Kbeauty reaches its audience primarily through Instagram, and is best activated via long-form YouTube integrations. As a beauty creator they map naturally to brands targeting that space. Engagement on Instagram runs around 29.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kbeauty's tier (Nano, 159 combined followers, —). Pulled from CreatorDB's category benchmarks.
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The @kbeauty account is run as a Korean cosmetics shop, not a traditional influencer. Their own channel description reads "Korean Cosmetics Shop kbeauty cosmetics," which puts them in the creator-commerce space — a brand account that also produces beauty content.
@kbeauty posts short-form content using the YouTube Shorts format, focused on Korean cosmetics and beauty products. Their captions consistently tag #kbeauty, #beauty, and #cosmetics, suggesting the content centers on product showcases or Korean beauty how-tos rather than long-form tutorials.
As of mid-2026, @kbeauty's YouTube channel has been inactive for roughly a year, with no new uploads recorded in recent months. Their primary active platform is Instagram, where the account maintains its presence.
Instagram is @kbeauty's primary platform. While they also have a YouTube channel, activity there has stalled, making Instagram the main place to find their current Korean cosmetics content.
@kbeauty sits in the Nano creator tier, and small accounts at that level often see outsized engagement because their audience is a tight, highly interested community rather than a broad passive one. Their engagement runs dramatically above the category median, which is typical of accounts where nearly every follower actively interacts with posts.
Interestingly, @kbeauty's audience skews evenly across genders, with roughly equal male and female followers. This is notable for a beauty-focused account, where female-majority audiences are the norm, and may reflect interest from buyers sourcing Korean cosmetics regardless of gender.
@kbeauty centers their hashtag strategy almost entirely on #kbeauty, supplemented by #beauty, #cosmetics, and #kcosmetics. This keeps their content tightly associated with the Korean beauty search ecosystem rather than branching into broader lifestyle tags.
@kbeauty operates within the Korean cosmetics space broadly, which typically spans skincare, makeup, and beauty how-to content. Their platform classification includes both Howto & Style and People & Blogs, suggesting a mix of product-focused demos and shop-style posts.
@kbeauty is a Nano-tier creator, meaning their combined following is well under a thousand. For a shop-style account in the K-beauty space, the value isn't in scale but in the remarkably high engagement their small, dedicated audience delivers.
If you're looking for Korean cosmetics content, @kbeauty positions itself as a shop-adjacent source for K-beauty products and style tips. Their tight focus on #kbeauty and #kcosmetics content makes the account relevant to anyone researching Korean beauty brands, even if the audience size is small.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kbeauty · Instagram
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