United Kingdom
Kate is a UK-based sustainability creator who has built her identity around practical, low-waste living under the handle @my_plastic_free_home. She is a…
Total Followers -0.1%
789K
Across Instagram, YouTube, TikTok
Primary Platform
239K followers · 30% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.8K–$12K / IG post
The regional lifestyle title ran a feature on Kate's backstory and her book My Plastic Free Home, noting how a commissioning editor discovered her Instagram and signed her to HarperCollins.
The hardcover, released 23 September 2025, compiles her signature household plastic-reduction swaps, DIY cleaning recipes, and low-waste living tips into a single guide stocked at Waterstones and major online retailers.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -1074 -0.4% | +0 +0.0% | +0 +0.0% | -1074 |
| Last 90 days | -2052 -0.9% | -984 -0.2% | +0 +0.0% | -3036 |
| Last 365 days | -2052 -0.9% | -984 -0.2% | +0 +0.0% | -3036 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kate is a UK-based sustainability creator who has built her identity around practical, low-waste living under the handle @my_plastic_free_home. She is a published author — her books include The Natural Skincare Recipe Book and My Plastic Free Home — and the founder of @thenaturallivingshop, a retail extension of her ethos that gives her a commercial footprint beyond content alone. Her Instagram output centres on accessible DIY projects and eco lifestyle guidance: homemade envelopes, newspaper crafts, food-waste-reducing recipes, natural skincare formulations, and seasonal eco alternatives like DIY Christmas ideas. The hashtag vocabulary she works with — plasticfree, lowwaste, ecocleaning, sodiumpercarbonate, naturalskincare — signals a creator who goes deeper than aspirational green aesthetics, catering to an audience that actually wants recipes, methods, and ingredient lists.
Kate's audience skews heavily female and clusters in the 18–34 age bracket, with strong reach across both the UK and the United States — a transatlantic split that makes her relevant to English-language sustainability brands on both sides of the Atlantic. Her Instagram following is her primary commercial asset, though engagement currently sits below the category median and upload activity across all platforms has slowed considerably in recent periods, suggesting the channel may be in a consolidation or transition phase rather than active growth. Her natural product shop and authorship credentials give her more brand-authority than a typical lifestyle creator, making her a credible fit for partnerships in natural cleaning, zero-waste household goods, DIY craft supplies, and indie skincare ingredients. If she returns to a more consistent posting cadence, her combination of educational depth, product credibility, and a loyal niche audience positions her well for sustained relevance in the growing slow-living and conscious-consumer space.
Kate reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Eco / Sustainable Retail, a clear signal of fit for brands in those categories. Demonstrated partners include The Natural Living Shop. Engagement on Instagram runs around 0.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kate's tier (Mid, 789K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Kate's caption titled "The Final Chapter" combined with an extended silence across all her platforms suggests she stepped back from regular content creation. As of mid-2026, her accounts remain live but no new content has appeared for a year or more on most channels, leaving followers wondering whether the hiatus is permanent.
Kate has written at least two books: The Natural Skincare Recipe Book, which walks readers through making their own products from natural ingredients, and My Plastic Free Home, a room-by-room guide to cutting single-use plastic from everyday life. Both titles reflect the same themes she built her social media brand around.
The Natural Living Shop (found at @thenaturallivingshop on Instagram) is Kate's own eco-products business, selling sustainable and natural living supplies that align with her plastic-free philosophy. It sits alongside her content work as a direct revenue stream independent of brand partnerships.
Sodium percarbonate is an oxygen-based cleaning compound that releases hydrogen peroxide when dissolved in water, making it a powerful yet biodegradable alternative to chlorine bleach. Kate has highlighted it as one of her go-to eco cleaning ingredients, which fits her broader mission of replacing conventional household chemicals with lower-impact options.
Kate's green cube method involves blending wilting leafy greens — things like spinach or kale past their best — with a little water, then freezing the mixture in an ice cube tray. The cubes can be dropped straight into smoothies, soups, or sauces later, keeping nutrients out of the food-waste bin.
In her newspaper roses post, Kate shows how to cut and roll strips of newspaper into petal shapes and assemble them into flowers — a zero-waste craft that repurposes material destined for the recycling bin. The project is typical of her practical, low-cost approach to sustainable making.
Under hashtags like #diychristmas and #ecochristmas, Kate shares plastic-free festive ideas including handmade paper decorations, newspaper roses as gifts, and low-waste wrapping alternatives. The content is aimed at helping followers enjoy the holiday season without leaning on single-use plastic packaging or cheap disposable decorations.
Kate's YouTube channel bio — which references gaming, vlogging, a cat named Thor, and describes her as the "Panda Queen" — reads as though it dates from an earlier, very different phase of her online life. The channel has not had new uploads in over two years and its bio appears never to have been updated to reflect her current sustainability focus.
Yes, Kate is on TikTok under the same handle @my_plastic_free_home, sharing eco tips and DIYs, though she has openly noted in her own bio that she is "better at Instagram." Her TikTok activity has been sparse, and Instagram remains the platform where she built her largest following.
Kate is based in the United Kingdom, and a large share of her audience is split between the UK and the United States. Her content carries a distinctly British tone and often features seasonal DIY projects tied to the UK calendar.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@my_plastic_free_home · Instagram
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