Brazil
JP Plays is a Brazil-based YouTube channel built around a duo format — JP and MCFly — whose chemistry drives a stream of comedic, challenge-heavy Minecraft content published at a relentless pace.
Total Followers +1.6%
12.8M
Across YouTube, Instagram
Primary Platform
YouTube
12.4M followers · 97% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $5.6K–$13K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +100K +0.8% | +0 +0.0% | +0 +0.0% | +100K |
| Last 30 days | +203K +1.6% | -2042 -0.5% | +0 +0.0% | +201K |
| Last 90 days | +413K +3.3% | -9986 -2.7% | +0 +0.0% | +403K |
| Last 365 days | +413K +3.3% | -9986 -2.7% | +0 +0.0% | +403K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Kidy Children's Footwear | Sponsored content | YouTube | Long-term | — |
| Netflix Streaming / Entertainment | Sponsored content | YouTube | 2021–2022 | — |
JP Plays is a Brazil-based YouTube channel built around a duo format — JP and MCFly — whose chemistry drives a stream of comedic, challenge-heavy Minecraft content published at a relentless pace. The channel's premise is simple but sticky: absurdist in-game scenarios (surviving as a scorpion, flooding a friend's entire world, watching a Villager's nose grow in real time) delivered with the kind of high-energy banter that translates well across age groups. Posting almost daily, the channel has grown to a multi-million subscriber base overwhelmingly concentrated in Brazil, with a secondary footprint in Portuguese-speaking communities and modest spillover into English-speaking markets — evidenced by occasional English-language titles aimed at algorithmic reach on the Shorts feed.
The sponsor mix is a telling signal about who is actually watching. Partnerships with Kidy, a Brazilian children's footwear brand, and tie-ins with family-oriented Netflix properties sit alongside gaming and lifestyle activations, suggesting brand buyers see a younger-skewing or family co-viewing audience that platform demographic data — which often over-indexes toward 18–24 account holders — may underrepresent. Instagram has been effectively dormant, making YouTube the channel's singular commercial and creative vehicle. With consistent upload frequency and steady subscriber growth, JP Plays is firmly positioned as a family-friendly gaming entertainment property in the Brazilian digital market, making it a natural fit for toy, apparel, snack, and children's media brands seeking high-volume reach in Latin America.
jpplays reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Children's Footwear, Streaming / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Kidy and Netflix. Engagement on YouTube runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Children's Footwear and related categories, jpplays offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @jpplays's tier (Mega, 12.8M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MCFly is JP's on-screen partner and the co-star of the JPPlays channel. Their own YouTube bio states that JP e MCFly live new adventures together every day, and their comedic back-and-forth dynamic is the defining feature of every video. The duo format — rather than a solo creator — is central to why the channel has built such a loyal fanbase in Brazil.
The 'Vida de' format drops JP and MCFly into Minecraft as a specific animal or creature — a chicken, a scorpion, a villager — and plays out funny, imaginative scenarios from that creature's point of view. It's one of JPPlays' signature content styles, mixing Minecraft's sandbox freedom with comedy storytelling. Titles like Vida de Galinha no Minecraft and Vida de Escorpião no Minecraft are among their most recognizable uploads.
Yes — Kidy, a Brazilian children's footwear brand, appears as a named sponsor in JPPlays content, with hashtags like #kidy and #calçadoinfantil (children's footwear) consistently tagged in posts. The partnership is a strong fit given the channel's family-friendly Minecraft content and its heavily Brazilian, younger-skewing audience. It's a clear example of a brand aligning with JPPlays' kid-focused positioning rather than just their raw subscriber count.
Yes — #diadosimnetflix, a reference to Netflix Brazil's 'Dia do Sim' (Yes Day) campaign, appears among JPPlays' most-used content hashtags, signaling a branded partnership with the streaming platform. This kind of entertainment-brand deal reflects how JPPlays has crossover appeal beyond pure gaming, attracting major campaigns aimed at Brazilian families. It also shows that Netflix Brazil has used JPPlays as a channel to reach young audiences.
Família Arqueira, one of Brazil's best-known family YouTube channels, appears prominently in JPPlays' top hashtags, which strongly signals a collaboration or content crossover between the two. Both channels target family and kid-friendly audiences in Brazil, making the pairing a natural fit. The hashtag's recurring presence suggests it was a notable partnership rather than a one-off mention.
JPPlays covers both Minecraft and Roblox, with #roblox appearing regularly among their top hashtags alongside their dominant Minecraft content. The channel sits in the broader kid-friendly sandbox gaming space rather than being exclusively a Minecraft channel. This mix gives the audience variety while staying within the same family-safe gaming lane the channel is known for.
Yes — #homemaranha (Homem-Aranha is 'Spider-Man' in Portuguese) appears in JPPlays' top hashtags, indicating they produced at least one Spider-Man themed piece of content, likely a branded or tie-in Minecraft video. This fits the channel's pattern of taking popular real-world IP — whether movies, toys, or streaming campaigns — and building Minecraft scenarios around them. It shows how JPPlays merges pop culture moments with their gaming format.
JPPlays produces content in Brazilian Portuguese — their YouTube bio, all video titles, and their on-screen style are aimed squarely at a Brazilian audience. Over 80 percent of their viewers are based in Brazil, making it one of the platform's major Portuguese-language gaming channels. While occasional titles appear in English for algorithm reach, the core content and humor is built for Brazilian viewers.
JPPlays is widely positioned as family-friendly content, built around Minecraft and Roblox with a comedy-adventure tone that avoids mature themes. Their sponsorships with brands like Kidy children's shoes and hashtags like #kidyminecraft reinforce this kid-safe positioning. The channel's content — creature roleplay, pranks, world-building challenges — is designed to entertain younger audiences alongside their parents.
JPPlays has well over 12 million subscribers on YouTube, placing them in the Mega creator tier and among the larger Brazilian gaming channels on the platform. Their audience is overwhelmingly Brazilian, making them one of the most prominent Portuguese-language Minecraft creators in the country. The channel has continued to grow steadily, with active uploads and consistent viewership from a loyal fanbase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jpplays · YouTube
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