United States
Jenna Waller is a Dallas Cowboys Cheerleader and Oklahoma University alumna who built her social media presence around life inside one of professional sports' most recognized performance organizations.
Total Followers +4.7%
146K
Across Instagram, TikTok
Primary Platform
YouTube
65K followers · 44% of audience
Engagement
12.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.3K–$3.2K / IG post
After making the squad as a rookie for the 2025-26 season, Waller earned the Rookie of the Year honor, cementing her status as one of DCC's most prominent new faces.
Season 3 premiered June 16, 2026, following the 2025-26 DCC squad through auditions and the NFL season. Jenna's comeback arc — from heartbreak cut to full rookie — is a central storyline.
After being the final cut in Season 2 of 'America's Sweethearts,' Waller made the 2025-26 DCC roster. She told TODAY the moment felt like "the most joy I've ever experienced in my life."
SI profiled Waller as a fan-favorite rookie to watch, noting her Season 2 fame and resilient return after being cut as the final candidate the prior year.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +434 +0.7% | +588 +0.7% | +0 +0.0% | +1K |
| Last 30 days | +3K +4.3% | +4K +5.1% | +0 +0.0% | +7K |
| Last 90 days | +0 +0.0% | +31K +37.9% | +0 +0.0% | +31K |
| Last 365 days | +0 +0.0% | +31K +37.9% | +0 +0.0% | +31K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Kendra Scott Design Sponsorship | Sponsored content | Aug 2026 | — | |
| Lucchese Sponsorship | Sponsored content | Nov 2025 | — | |
| NMDP (Be The Match) Health / Nonprofit | Sponsored content | TikTok | 2025–2026 | — |
Jenna Waller is a Dallas Cowboys Cheerleader and Oklahoma University alumna who built her social media presence around life inside one of professional sports' most recognized performance organizations. Her profile gained broader visibility through her participation in Netflix's docuseries 'America's Sweethearts: Dallas Cowboys Cheerleaders,' which brought the DCC tryout process and team culture to a global audience. Her content spans behind-the-scenes moments from the squad, audition cycles, dance performance clips, and personal lifestyle posts rooted in the Texas and California worlds she moves between. A caption referencing a rookie-of-the-year recognition signals she documented her own early DCC journey publicly, giving followers an authentic, ground-level perspective on what earning and keeping a spot on the team actually involves.
Waller's engagement rate runs well above category norms for her follower band, suggesting an audience that is genuinely invested in her story rather than passively following. The gender split is notably even — unusual for cheerleader-adjacent accounts — which reflects the crossover appeal of NFL fandom drawing male sports viewers alongside the dance and lifestyle audience more typical to her niche. Brand partnerships with Kendra Scott and Lucchese are a natural fit: both are Texas-rooted, premium lifestyle labels with strong cultural alignment to the DCC world. That sponsor profile positions her less as a generic lifestyle influencer and more as a credible ambassador for aspirational Southern and sports-adjacent brands. As 'America's Sweethearts' continues its Netflix run, her platform has meaningful room to grow, particularly with brands targeting sports fans, performance culture enthusiasts, and the broader Western lifestyle market.
Jennawaller reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health / Nonprofit, a clear signal of fit for brands in those categories. Demonstrated partners include Kendra Scott Design and Lucchese. Engagement on YouTube runs around 12.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows dance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health / Nonprofit and related categories, Jennawaller offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jennawaller's tier (Mid, 146K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Jenna Waller appears in America's Sweethearts: Dallas Cowboys Cheerleaders Season 3, now streaming on Netflix. She described the experience as 'such a privilege' when promoting the season on her social channels. The show follows DCC members through auditions, training camp, and life on the squad.
As of 2026, Jenna Waller remains an active Dallas Cowboys Cheerleader and anchors her entire social media presence around the squad. She regularly shares DCC game-day content, squad milestones, and behind-the-scenes footage on both Instagram and TikTok under the handle @jennawaller_.
Jenna Waller's post celebrating 'comeback queens' refers to DCC squad members who were previously cut from the team and successfully re-auditioned to earn their spot back. Returning after a cut is one of the most emotionally charged storylines in DCC culture and a recurring theme on America's Sweethearts.
Yes, Jenna Waller has a sponsored partnership with Kendra Scott, the Austin-based jewelry and lifestyle brand. It is a natural fit given Kendra Scott's deep Texas roots and its long-standing presence in DCC and NFL cheer culture.
Jenna Waller has a sponsored partnership with Lucchese, the iconic Texas bootmaker. The collaboration aligns closely with her DCC identity, as Western-style boots are central to Dallas Cowboys Cheerleader aesthetics and fan culture.
Jenna Waller uses the #nmdppartner hashtag in her content, signaling a partnership with the National Marrow Donor Program, widely known as Be The Match. NMDP works to connect patients in need with bone marrow donors, and Jenna uses her platform to encourage followers to join the registry.
The Sociable Society is the talent management or influencer agency that handles Jenna Waller's brand partnerships and business inquiries. Her contact email routes through The Sociable Society domain, indicating it manages her sponsored content deals with brands like Kendra Scott and Lucchese.
Jenna Waller is a University of Oklahoma alumna, which she highlights in her Instagram bio. After graduating, she made the leap to one of the most competitive professional cheer programs in the country, earning a spot on the Dallas Cowboys Cheerleaders.
Jenna Waller is originally from California but is now based in Texas as a Dallas Cowboys Cheerleader. Her Instagram bio lists both 'CA | TX,' reflecting her West Coast upbringing and her current life in the Dallas area with the DCC.
Jenna Waller's engagement rate runs several times higher than the typical benchmark for creators at her follower level, which is a strong signal of a tight, highly active audience. This is consistent with the passionate, loyal fanbase that typically follows DCC cheerleaders and America's Sweethearts viewers on Netflix.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jennawaller · YouTube
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