United States
Jay-Shetty is a creator with a presence on YouTube (4,890,000 followers), Instagram (18,613,139 followers), TikTok (6,100,000 followers), based in United States.
Total Followers +0.3%
29.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.9M followers · 17% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $186K–$409K / IG post
Shetty's motivational podcast — with over 1 billion listens — will debut video episodes exclusively across both platforms. Spotify also becomes the show's global ad sales rep. The multiyear deal beat out at least three other nine-figure bids.
Prenetics (NASDAQ: PRE) announced a multi-year partnership making Shetty the first IM8 global ambassador from outside professional sport, joining Beckham, Giannis Antetokounmpo, and Lionel Messi on the brand's equity-aligned roster.
The science publication scrutinized how Shetty blends wellness messaging with health guidance critics say is stripped of context or unsupported by evidence, including claims about cancer prevention and inflammation.
TIME recognized Shetty among the 100 most influential creators globally in its first-ever dedicated creators edition of the annual list.
Ofqual formally told the school to remove references implying its qualifications were regulated, stating the centre was not linked to any Ofqual-regulated credentials. The $7,400/term diploma had been marketed as equivalent to a UK Master's degree.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +11K +0.1% | +0 +0.0% | +11K |
| Last 30 days | +10K +0.2% | +74K +0.4% | +0 +0.0% | +84K |
| Last 90 days | +10K +0.2% | +86K +0.5% | +0 +0.0% | +95K |
| Last 365 days | +10K +0.2% | +86K +0.5% | +0 +0.0% | +95K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Calm Wellness / Mental Health | Brand ambassador | 2020–Long-term | — | |
| Jüni (Drink Juni) Beverages / CPG | Co-founder | 2022–Long-term | — | |
| Perfect Strangers Media Media / Production | Founder / owned brand | YouTube | Long-term | — |
| Bumble Dating / Tech | Brand ambassador | 2022–2023 | — | |
| BMW Automotive | Sponsored content | 2024–2025 | — | |
| BiOptimizers Health / Supplements | Channel sponsor | YouTube | 2025–2026 | — |
Jay-Shetty is a creator with a presence on YouTube (4,890,000 followers), Instagram (18,613,139 followers), TikTok (6,100,000 followers), based in United States. Their content sits in the motivation & self-help space. Their YouTube bio reads: "Jay Shetty | Global Best Selling Author | Award Winning Podcast Host of ON Purpose | Purpose Driven Entrepeneur". The full audience and engagement breakdown is below.
Jay-Shetty reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Wellness / Mental Health, Beverages / CPG, Media / Production, a clear signal of fit for brands in those categories. Demonstrated partners include Calm and Jüni (Drink Juni). Engagement on YouTube runs around 4.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jay-Shetty's tier (Mega, 29.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jay Shetty trained as a Vedic monk in India under the Hare Krishna tradition for roughly three years before returning to the UK to pursue a media career. His monastic experience became the foundation of his entire brand — shaping his book, podcast, and coaching philosophy — though the specifics of his monk background drew public scrutiny and widespread debate in the early 2020s.
On Purpose is Jay Shetty's flagship podcast covering mindset, relationships, mental health, and finding meaning, and it consistently ranks among the top wellness shows globally. Shetty interviews scientists, therapists, and cultural figures, translating their insights into practical takeaways for an audience of millennials and young adults.
Jay Shetty's debut book Think Like a Monk, published in 2020, drew directly on his years of monastic training to offer a framework for calming the mind and building a sense of purpose. It hit number one on the New York Times bestseller list and became a global phenomenon, cementing his reputation as a major voice in the self-help space.
Jay Shetty is married to Radhi Devlukia-Shetty, a plant-based chef, wellness advocate, and content creator in her own right. The two frequently collaborate on content around relationships and conscious living, and Radhi has built a substantial following independent of Jay's platform.
Juni is Jay Shetty's functional wellness drink brand, listed directly in his Instagram bio alongside his other ventures. The brand fits squarely within his purpose-driven entrepreneurship ethos, extending his mindfulness philosophy into a consumer product aimed at the same health-conscious audience that follows his podcast and content.
Yes, Jay Shetty delivered the commencement address at Princeton University's Class Day in 2025, a milestone he documented across his platforms using hashtags including #princeton2025 and #commencementspeech. The address centered on purpose and intentional living, themes at the core of his brand identity.
Perfect Strangers Media is Jay Shetty's production and media company, listed in his Instagram bio as one of his primary ventures. It serves as the enterprise vehicle behind his podcast, video content, and broader storytelling projects, signaling his ambition to operate as a media business rather than just an individual creator.
Jay Shetty has an active brand partnership with BMW, featuring hashtags like #BMWi5, #BMWix, and #BMWPartner woven into his content. The collaboration positions BMW's premium electric vehicles alongside Shetty's affluent, purpose-driven audience — a lifestyle-alignment play rather than a straight product advertisement.
Jay Shetty has served as Chief Purpose Officer at Calm, the leading meditation and sleep app, a role that was a natural extension of his mindfulness-focused brand. He lists @calm as one of his key affiliations in his Instagram bio, reflecting an ongoing relationship between his personal platform and the app's mission.
Jay Shetty was born and raised in London, UK, before spending time in India training as a monk and later relocating to the United States, where he is now based. His cross-cultural background — British upbringing, Eastern spiritual training, and American media career — is a defining thread running through his content and personal narrative.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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