United States
Jay Shetty is a British-Indian author, podcaster, and former Vedic monk whose trajectory from London-raised business graduate to one of the most-recognized…
Total Followers +0.5%
24.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
5.7M followers · 23% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $186K–$408K / IG post
Starting July 13, 2026, video episodes of 'On Purpose With Jay Shetty' will stream on both Spotify and Netflix, marking a major multi-platform expansion for the show, which has surpassed 1 billion lifetime listens.
Prenetics (NASDAQ: PRE) announced Shetty as IM8's first non-athlete global ambassador in a multi-year equity-aligned deal, joining roster partners Beckham, Giannis Antetokounmpo, and Lionel Messi's Inter Miami CF.
iHeartMedia's distribution and sales deal — originally signed in April 2023 — expired in early July 2026 after the two sides could not agree on a four-year renewal, prompting Shetty's team to seek a new audio partner.
'Messy Love: Difficult Conversations for Deeper Connection' marks the first time Shetty has offered live coaching as content, guiding real couples through unscripted relationship challenges.
The recognition came alongside Spotify naming 'On Purpose' a Top 10 Global Podcast of 2025, cementing Shetty's standing as a leading figure in wellness and mental-health media.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20K +0.4% | +9K +0.1% | +0 +0.0% | +29K |
| Last 30 days | +81K +1.4% | +32K +0.2% | +0 +0.0% | +112K |
| Last 90 days | +272K +4.8% | +82K +0.4% | +0 +0.0% | +354K |
| Last 365 days | +272K +4.8% | +82K +0.4% | +0 +0.0% | +354K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BetterHelp Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Calm Mental Wellness / App | Brand ambassador | 2023–Long-term | — | |
| Juni (drinkjuni) Beverages / Non-Alcoholic | Investor / partner | Long-term | — | |
| Perfect Strangers Media Media / Production | Founder / owned brand | Long-term | — |
Jay Shetty is a British-Indian author, podcaster, and former Vedic monk whose trajectory from London-raised business graduate to one of the most-recognized voices in the global wellness conversation is central to his brand identity. After spending roughly three years as a monk in India and across Europe, he returned to the UK and began translating ancient wisdom into accessible, social-media-friendly content — videos that went massively viral on Facebook around 2016 and 2017 and established his early following. He later relocated to the United States and launched 'On Purpose' in 2019, the interview-driven podcast that sits at the core of his multi-platform operation. His New York Times bestselling book 'Think Like a Monk' extended his reach into publishing, while ventures like Perfect Strangers Media (his production company) and Juni, a sparkling water brand co-founded with his wife Radhi Devlukia-Shetty, reflect a deliberate expansion beyond content creation.
On Purpose blends long-form celebrity and expert interviews with shorter motivational clips distributed across Instagram and YouTube Shorts, covering mental health, habit formation, emotional resilience, and mindset — topics reinforced by hashtags around addiction, eating disorder recovery, and fitness motivation. His audience skews older than typical wellness creators, with a plurality of viewers in the 45-and-up bracket and heavy US concentration, suggesting strong crossover with a self-improvement demographic that responds to authoritative, experience-backed content rather than trend-driven formats. Sponsorships from BetterHelp and a prominent placement for Calm (listed directly in his Instagram bio) align tightly with the mental health positioning of the podcast, signaling that his commercial relationships are category-matched rather than broadly opportunistic. As the mental health content space continues to mature and attract institutional partners, Shetty's combination of monk-derived credibility, mainstream celebrity access, and above-median engagement places him well to deepen both media licensing and direct-to-consumer brand ambitions.
Jay Shetty Podcast reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Mental Wellness / App, Beverages / Non-Alcoholic, Media / Production, a clear signal of fit for brands in those categories. Demonstrated partners include BetterHelp and Calm. Engagement on YouTube runs around 3.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jay Shetty Podcast's tier (Mega, 24.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Jay Shetty spent roughly three years training as a Vedic monk in India in his early twenties before returning to London to build a career in media. That monastic period — studying ancient philosophy and mindfulness practice — is the foundation of his entire brand and is explored in depth in his New York Times number-one bestselling book Think Like a Monk.
In 2019, several journalists and independent creators published detailed reports claiming Jay Shetty had shared viral stories and quotes on social media that closely mirrored content originally written by other authors, without proper credit. The controversy sparked a broad debate about authenticity in the wellness-influencer space and remains one of the most-searched topics connected to his name.
Jay Shetty brands On Purpose as the world's number one mental health podcast, a claim rooted in chart rankings across major platforms since the show launched in 2019. The podcast consistently draws high-profile guests — from athletes to Hollywood celebrities — and has built an audience spread across tens of millions of followers on multiple platforms.
Juni (styled @drinkjuni) is a functional sparkling drink brand that Jay Shetty is directly involved with, listed alongside his other ventures in his Instagram bio. It fits squarely within the wellness lifestyle he promotes through his podcast, coaching, and speaking work.
Perfect Strangers Media is Jay Shetty's own production company, credited in his Instagram bio as a core part of his operation. It functions as the in-house studio behind On Purpose and his broader video content, giving him full creative and commercial control rather than relying on an external network.
Tom Holland appeared on On Purpose and spoke candidly about his relationship with alcohol and his decision to get sober — a conversation that resonated widely given how rarely the actor had discussed it publicly at that point. The episode is among the most-referenced interviews on the channel and is directly reflected in the #tomholland and #addiction hashtags that appear consistently across Jay Shetty's content.
Christian Bale featured in Jay Shetty's content with dyslexia surfacing as a notable topic — both #christianbale and #dyslexia rank among the top hashtags associated with his channel. Bale has discussed navigating dyslexia throughout his career in other interviews, making it a natural subject for Jay Shetty's mindset-and-resilience format.
Jay Shetty lists Calm directly in his Instagram bio, signaling an active partnership with the sleep and meditation platform. The collaboration is a logical fit given his monk background and the mental-health positioning of On Purpose.
BetterHelp is a confirmed sponsor on Jay Shetty's YouTube channel, with the partnership active as recently as mid-2025. The alignment is direct: On Purpose is explicitly built around mental health conversations, and BetterHelp is one of the largest online therapy platforms — the audience overlap is intentional.
Jay Shetty was born and raised in London to Indian parents, giving him a British-Indian background. Although he is now based in the United States, the UK consistently ranks as his second-largest audience market, reflecting the strong following he cultivated there before relocating.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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