United States
Imaginary Authors is a Portland, Oregon-based independent fragrance house founded by perfumer Josh Meyer.
Total Followers +1.9%
110K
Across Instagram
Primary Platform
YouTube
110K followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.2K–$5.5K / IG post
The collab produced three gourmand candles evoking '80s nostalgia — cherry cola, malt milkshake, and dance-floor vibes — available in Anthropologie stores and online.
The peach-forward Eau de Parfum launched on the brand's own site before a 14 ml version and worldwide rollout in May 2026.
The brand created a custom quince-scented scratch-and-sniff varnish for SAVEUR's Fall/Winter 2025 print issue, then extended it into a limited-edition candle sold via shop.saveur.com.
The trio of 2025 launches spans gourmand cherry-pie, Provençal, and woody-spicy genres — underscoring a notably prolific year for founder Josh Meyer.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 110,148 | +2K | 2.5% | 4.2 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +518 +0.5% | +0 +0.0% | +0 +0.0% | +518 |
| Last 30 days | +2K +1.9% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +5K +4.5% | +0 +0.0% | +0 +0.0% | +5K |
| Last 365 days | +5K +4.5% | +0 +0.0% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
Imaginary Authors is a Portland, Oregon-based independent fragrance house founded by perfumer Josh Meyer. The brand's defining concept — that each scent is attributed to a fictional author and accompanied by an invented literary excerpt on the packaging — sets it apart sharply from conventional perfume marketing. Fragrances like "Memoirs of a Trespasser" and discovery collections such as "The Complete Works" embody this narrative-first identity. Their Instagram presence operates as a brand storytelling channel rather than a traditional creator feed, pairing evocative, literary copy with gourmand-forward fragrance launches to cultivate a close-knit community of niche fragrance enthusiasts.
The account's audience skews female and clusters heavily in the 18–34 age range — a demographic well-suited to considered, discretionary fragrance purchases. Engagement runs meaningfully above the category median, reflecting the brand loyalty that artisan perfumery earns when storytelling remains consistent. Participation in events like ScentFest SF signals active investment in the offline fragrance community, reinforcing credibility among dedicated hobbyists and collectors. As independent perfumery continues to carve out territory from legacy houses, Imaginary Authors is positioned to expand its reach among younger consumers who prioritize narrative, craft, and sensory originality over conventional brand recognition.
Imaginaryauthors reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Imaginaryauthors offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Imaginaryauthors's tier (Mid, 110K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Imaginary Authors was founded by Josh Meyer, an independent perfumer based in Portland, Oregon. He built the brand around the idea that fragrance and storytelling are inseparable, creating a house where every bottle doubles as a work of creative fiction.
The name reflects the brand's core concept: each fragrance is presented as if it were written by a fictional author, complete with an original short story printed on the packaging. The scent and the narrative are designed to work together, turning the perfume into a sensory and literary experience rather than just a smell.
Imaginary Authors describes Memoirs of a Trespasser as "longing for revenge while staying sweet" — a deliberate tension between an edgy, atmospheric mood and a softer, sweeter profile. It fits within their gourmand fragrance category, where rich and emotionally charged notes are a recurring signature.
The Complete Works is Imaginary Authors' collection offering that brings together all of their available fragrances in one place. The name is a literary reference — a nod to the idea of a definitive collected edition — and it's positioned as the best way to explore the full range of what the brand has created.
Imaginary Authors is an independent, artisan fragrance house, not affiliated with or distributed through a major industry conglomerate. That indie identity is central to its appeal, drawing enthusiasts from the niche fragrance community who prefer creative, story-driven alternatives to mainstream designer scents.
Gourmand fragrances — scents built on edible, food-inspired notes like vanilla, caramel, fruit, and warm spice — are a prominent part of the Imaginary Authors lineup. The brand actively embraces this aesthetic, tagging gourmand as a signature style and crafting scents that feel as rich and layered as the stories that accompany them.
Yes, Imaginary Authors attended ScentFest SF, a San Francisco event that brings together the independent and niche fragrance community. The brand described it as a genuine high point, emphasizing how energizing it was to meet their audience and fellow fragrance lovers in person.
Imaginary Authors is based in Portland, Oregon, in the United States. The brand ships domestically and internationally, with its strongest following concentrated in the US, followed by smaller but engaged audiences in the UK and Canada.
Imaginary Authors rolls out new fragrances periodically, typically building anticipation through teaser posts — often with minimal imagery and no name, letting curiosity do the work. Each new release is treated as a new chapter in the brand's ongoing creative story, consistent with its literary identity.
The Imaginary Authors audience skews predominantly female, with the largest share of followers falling in the 25–34 age range — a group with strong overlap with niche and artisan fragrance culture. The US accounts for the majority of their fanbase, with growing interest from the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@imaginaryauthors · YouTube
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