United States
Justine Ezarik — known online as iJustine — is a Pittsburgh-born, Los Angeles-based creator who predates the YouTube creator economy as most understand it.
Total Followers +0.0%
10.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
7.1M followers · 69% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $19K–$45K / IG post
iJustine and Brian Tong hosted CES 2026 in Las Vegas (Jan 6–9), covering robotics, wearables, AI, and the debut of CES Foundry across the show floor.
iJustine was recognized on the Forbes Top Creators 2025 list at #44, having also appeared on the 2024 edition, cementing her standing as one of the most influential digital creators in tech.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -484 -0.0% | +0 +0.0% | -484 |
| Last 30 days | +0 +0.0% | +4K +0.3% | +0 +0.0% | +4K |
| Last 90 days | -9884 -0.1% | -40778 -2.5% | +0 +0.0% | -50662 |
| Last 365 days | -9884 -0.1% | -40778 -2.5% | +0 +0.0% | -50662 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| JBL Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Autotrader Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Dreo Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Aiper Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Insta360 Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Best Buy Retail / Tech | Sponsored content | YouTube | Long-term | — |
| Tome AI / Productivity Software | Sponsored content | YouTube | 2024–2025 | — |
| Faraday Future Automotive / EV | Sponsored content | 2022–2023 | — | |
| Shokz Audio / Wearables | Sponsored content | YouTube | 2024–2025 | — |
| Intel Technology / Hardware | Sponsored content | YouTube | Long-term | — |
Justine Ezarik — known online as iJustine — is a Pittsburgh-born, Los Angeles-based creator who predates the YouTube creator economy as most understand it. She first reached widespread attention in 2007 when a video of her 300-page AT&T iPhone bill spread virally across the early web, establishing her as a natural on-camera presence at the intersection of consumer tech and personality-driven content. Since then she has built one of the most durable tech-focused channels on YouTube, anchored by Apple coverage — unboxings, hands-on reviews, and WWDC reactions — while broadening into home technology, audio gear, cameras, and health gadgets. Her tone is accessible and enthusiastic without being sensationalist, which has helped her retain relevance across nearly two decades of platform shifts.
Her audience skews heavily male and concentrates in the 25–34 bracket, with a notably large share of viewers based in India alongside a strong U.S. core — a profile that makes her attractive to consumer electronics and lifestyle-tech brands seeking global English-language reach. Sponsors like Insta360, JBL, and Dreo reflect a positioning squarely in the prosumer tech and smart-home space, while her podcast Same Brain with her sister adds an audio dimension to the brand. With engagement running well above category norms for a creator of her scale, and an active presence across YouTube, Instagram, and TikTok, iJustine remains a reliable mid-funnel partner for hardware and gadget launches targeting digitally engaged adults.
Ijustine reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Retail / Tech, AI / Productivity Software, Automotive / EV, a clear signal of fit for brands in those categories. Demonstrated partners include JBL and Autotrader. Engagement on YouTube runs around 4.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Ijustine's tier (Mega, 10.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
iJustine's real name is Justine Ezarik. She adopted the "iJustine" handle early in her YouTube career, partly as a nod to Apple's iconic lowercase-i naming convention, which suits her identity as one of the platform's longest-running Apple and tech reviewers.
In 2007, iJustine went viral after filming herself unboxing a 300-page itemized AT&T bill for her first iPhone — at a time when carriers printed out every individual data and text line item. The video spread rapidly across early internet culture and is widely credited as one of the moments that helped launch her into mainstream YouTube fame.
iJustine is originally from Pennsylvania and is now based in Los Angeles, California. She is one of the most established American tech creators on YouTube, with a following that spans both the United States and a large international audience, particularly in India and the UK.
Yes, iJustine co-hosts a podcast called Same Brain, which has its own dedicated social account at @samebrain. She lists it directly in her Instagram bio alongside her tech and travel work, and the show extends her content into broader lifestyle and personal conversations beyond gadget reviews.
iJustine's dog is named DJ Mini Matt, who even has a dedicated Instagram account at @djminimatt. The dog appears regularly across her content and social posts and has become a recognizable part of her personal brand alongside her tech and travel coverage.
Yes, iJustine actively trains Brazilian jiu jitsu and lists it as one of her core hobbies in both her YouTube and Instagram bios. She has shared milestones with her audience — a post captioned "I'VE BEEN TRAINING MY ENTIRE LIFE FOR THIS MOMENT" points to a significant jiu jitsu achievement she documented on her channel.
Yes, iJustine is a consistent presence at Apple's Worldwide Developers Conference (WWDC), and the event regularly appears among her top hashtags. As one of YouTube's most established Apple-focused creators, she covers new iOS releases and hardware announcements hands-on, including early coverage of iOS beta software for her subscribers.
Yes, iJustine has an ongoing partnership with Insta360, which appears in both her top hashtags and her sponsored YouTube content. She has specifically featured cameras like the Insta360 GO 3 in her travel and lifestyle videos, making it one of her most visible recurring brand relationships.
Yes, scuba diving is a genuine hobby for iJustine — she lists it alongside tech, travel, gaming, and jiu jitsu in her YouTube bio. She has incorporated underwater experiences into her broader content style, which frames technology and adventure as inseparable parts of everyday life.
iJustine has created sponsored content for Faraday Future, the electric vehicle startup, integrating the brand into her YouTube channel. She has also partnered with Autotrader, reflecting a thread of automotive and EV content woven into her broader tech-in-every-aspect-of-life approach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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