United States
Justine Ezarik — known universally by her handle iJustine — is a Pittsburgh-born, Los Angeles-based tech creator whose YouTube presence stretches back nearly two decades, making her one of the platform's longest-tenured voices in consumer technology.
Total Followers -0.0%
10.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
7.1M followers · 69% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $19K–$45K / IG post
Ezarik published a video celebrating two decades on YouTube, one of the longest active careers of any original platform creator.
Forbes recognized her as one of the most influential digital creators worldwide, citing her interviews with tech titans including Apple's Tim Cook and Microsoft's Satya Nadella.
iJustine and Brian Tong were tapped again as the official on-floor hosts of CES 2026 in Las Vegas, covering robotics, wearables, AI, and the debut of CES Foundry.
Forbes placed her among the top 50 most influential digital creators globally for the second consecutive year, highlighting her longevity and relevance in tech content.
As part of its 20 Years of YouTube series, Tubefilter featured Ezarik's iconic 2007 '300-page iPhone bill' video as a watershed moment that proved creator-led content could drive real-world industry change.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -322 -0.0% | +0 +0.0% | -322 |
| Last 30 days | +0 +0.0% | -1611 -0.1% | +0 +0.0% | -1611 |
| Last 90 days | -9884 -0.1% | -41410 -2.6% | +0 +0.0% | -51294 |
| Last 365 days | -9884 -0.1% | -41410 -2.6% | +0 +0.0% | -51294 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| JBL Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Autotrader Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Dreo Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Aiper Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Insta360 Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
Justine Ezarik — known universally by her handle iJustine — is a Pittsburgh-born, Los Angeles-based tech creator whose YouTube presence stretches back nearly two decades, making her one of the platform's longest-tenured voices in consumer technology. She first broke through with an early viral moment centered on an itemized iPhone bill, a clip that captured the cultural novelty of the smartphone era and established her as an instinctively relatable guide to new technology. Her channel has since evolved into a broad-but-coherent mix of Apple-focused unboxings, first-look reviews, travel content, and lifestyle segments incorporating her interests in scuba diving and Brazilian jiu-jitsu — a range that keeps her audience returning beyond any single product cycle.
Her viewership skews heavily male and concentrates in the 25–44 age band, with a notable share coming from India alongside a strong U.S. base — a demographic profile that suits consumer-electronics and smart-home advertisers well. Sponsors like JBL, Insta360, and Dreo reflect a brand mix anchored in accessible tech hardware rather than luxury or fashion, signaling that marketers see her audience as active, purchase-ready consumers. With engagement rates running well above category norms across all three platforms, iJustine's longevity has translated into genuine audience loyalty, positioning her as a durable mid-to-upper-tier partner for brands targeting tech-curious adults in English-speaking and South Asian markets.
Ijustine reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include JBL and Autotrader. Engagement on YouTube runs around 4.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Ijustine's tier (Mega, 10.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
iJustine's real name is Justine Ezarik. She adopted the "iJustine" handle early in her YouTube career, partly as a nod to Apple's iconic lowercase-i naming convention, which suits her identity as one of the platform's longest-running Apple and tech reviewers.
In 2007, iJustine went viral after filming herself unboxing a 300-page itemized AT&T bill for her first iPhone — at a time when carriers printed out every individual data and text line item. The video spread rapidly across early internet culture and is widely credited as one of the moments that helped launch her into mainstream YouTube fame.
iJustine is originally from Pennsylvania and is now based in Los Angeles, California. She is one of the most established American tech creators on YouTube, with a following that spans both the United States and a large international audience, particularly in India and the UK.
Yes, iJustine co-hosts a podcast called Same Brain, which has its own dedicated social account at @samebrain. She lists it directly in her Instagram bio alongside her tech and travel work, and the show extends her content into broader lifestyle and personal conversations beyond gadget reviews.
iJustine's dog is named DJ Mini Matt, who even has a dedicated Instagram account at @djminimatt. The dog appears regularly across her content and social posts and has become a recognizable part of her personal brand alongside her tech and travel coverage.
Yes, iJustine actively trains Brazilian jiu jitsu and lists it as one of her core hobbies in both her YouTube and Instagram bios. She has shared milestones with her audience — a post captioned "I'VE BEEN TRAINING MY ENTIRE LIFE FOR THIS MOMENT" points to a significant jiu jitsu achievement she documented on her channel.
Yes, iJustine is a consistent presence at Apple's Worldwide Developers Conference (WWDC), and the event regularly appears among her top hashtags. As one of YouTube's most established Apple-focused creators, she covers new iOS releases and hardware announcements hands-on, including early coverage of iOS beta software for her subscribers.
Yes, iJustine has an ongoing partnership with Insta360, which appears in both her top hashtags and her sponsored YouTube content. She has specifically featured cameras like the Insta360 GO 3 in her travel and lifestyle videos, making it one of her most visible recurring brand relationships.
Yes, scuba diving is a genuine hobby for iJustine — she lists it alongside tech, travel, gaming, and jiu jitsu in her YouTube bio. She has incorporated underwater experiences into her broader content style, which frames technology and adventure as inseparable parts of everyday life.
iJustine has created sponsored content for Faraday Future, the electric vehicle startup, integrating the brand into her YouTube channel. She has also partnered with Autotrader, reflecting a thread of automotive and EV content woven into her broader tech-in-every-aspect-of-life approach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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