United Kingdom
@iamdrtuesday is a creator with a presence on Instagram (342,931 followers), based in United Kingdom.
Total Followers +35.0%
343K
Across Instagram
Primary Platform
TikTok
343K followers · 100% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.1K–$12K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 342,931 | +120K | 3.1% | 2.6 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +8K +2.4% | +0 +0.0% | +0 +0.0% | +8K |
| Last 30 days | +120K +35.0% | +0 +0.0% | +0 +0.0% | +120K |
| Last 90 days | +195K +56.9% | +0 +0.0% | +0 +0.0% | +195K |
| Last 365 days | +195K +56.9% | +0 +0.0% | +0 +0.0% | +195K |
Daily follower snapshots from CreatorDB's longitudinal index.
@iamdrtuesday is a creator with a presence on Instagram (342,931 followers), based in United Kingdom. Their content sits in the parenting & motherhood space. Their TikTok bio reads: "Mum of 3 | Psychology PhD | Author | Speaker 🫶🏻Humanising the “messy middle” of motherhood ⚡️Ambassador @maytrescence 📨hannah@the-reve.co.uk". The full audience and engagement breakdown is below.
iamdrtuesday reaches an audience concentrated in United Kingdom primarily through TikTok, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Motherhood / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Matrescence (@maytrescence). Engagement on TikTok runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows parenting content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Motherhood / Wellness and related categories, iamdrtuesday offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @iamdrtuesday's tier (Mid, 343K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — she holds a Psychology PhD, which is the basis for the "Dr" in her handle. She uses her academic background to analyse the psychological dimensions of motherhood, such as identity loss, maternal anger, and the cognitive weight of the mental load, rather than offering generic parenting advice.
Her first name is Hannah, which she lists publicly as her professional contact name. She operates across social platforms under the handle @iamdrtuesday, blending her doctoral title with her content identity as a voice for mothers navigating the harder, less-discussed parts of parenthood.
Matrescence is the psychological and identity transformation a woman goes through when she becomes a mother — a concept comparable to adolescence as a life-stage shift. Dr Tuesday is an official ambassador for @maytrescence, and the theory underpins much of her content about why motherhood can feel so destabilising even when life looks fine from the outside.
She argues that maternal anger and resentment are rational responses to carrying an unequal, largely invisible burden — not signs of being a bad mother. Her content directly challenges the internal voice that tells mothers they "shouldn't" feel certain emotions, framing that self-policing as part of the problem rather than the solution.
The "messy middle" is her core framing for the emotionally complicated, unglamorous stretch of everyday motherhood — the guilt, exhaustion, identity confusion, and invisible labour that sits between the highlight-reel moments. Humanising that space is the stated purpose of her entire platform.
Yes — ADHD and neurodivergence are recurring themes across her content. She explores how undiagnosed or late-diagnosed ADHD in mothers intensifies the mental load and the emotional labour of parenting, and why so many millennial women only discover their neurodivergence after becoming parents.
She describes the mental load as an invisible cognitive and emotional architecture that mothers carry constantly — the anticipating, planning, remembering, and managing that happens even when nothing visible is being done. Her content argues this hidden labour is one of the most underacknowledged drivers of maternal burnout.
Yes — her Instagram bio lists her as an Author alongside her PhD and speaker work. Her writing sits within the same territory as her content: the psychological and emotional reality of modern motherhood, particularly the parts that tend to go unspoken.
She is an ambassador for @maytrescence, a platform centred on the matrescence concept — the identity-level transformation of becoming a mother. The partnership is a natural fit given that her Psychology PhD research and her entire content brand are built around exactly that psychological shift.
Dr Tuesday is based in the United Kingdom, and her largest audience segment is UK-based, though she also draws a significant following from the United States and Australia. Her content speaks to millennial mothers across English-speaking countries, touching on shared experiences of the mental load, matrescence, and neurodivergence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@iamdrtuesday · TikTok
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