I did a thing

I did a thing creates absurdly engineered contraptions that blend real mechanical craft with comedy — recent builds include a pizza axe, a pressure washer converted into a gun, giant nail clippers capable of cutting off fingers, and an axe leg kicker. The projects follow genuine physics and DIY principles but are pushed to deliberately ridiculous extremes. That combination of real engineering knowledge and over-the-top humor is what separates the channel from straightforward how-to content.

Yes, I did a thing is an Australian creator, and Australia consistently appears among his top viewer countries. Despite being based there, the bulk of his audience is in the United States and the United Kingdom, which is typical for English-language creators who break out of their home market.

The tags are part of the joke — but also not entirely wrong. I did a thing's builds involve genuine engineering and physics concepts like mechanical leverage, pressure dynamics, and blade geometry, even when the application is something absurd like a pizza axe or giant nail clippers. Calling it "science and education" is a self-aware running gag that happens to be technically defensible.

The axe leg kicker is one of I did a thing's DIY builds — a contraption rigged to swing an axe using leg motion, turning a mundane movement into a needlessly over-engineered and dangerous mechanism. It's a textbook example of his format: a real engineering concept applied to the most impractical possible use case.

The pizza axe is a homemade tool that combines an axe-style blade with a pizza-cutting function — essentially a large axe engineered to slice pizza in the most unnecessarily aggressive way possible. It fits I did a thing's signature pattern of building objects that are functional and real but that no sensible person would ever actually need.

Yes — I did a thing built an oversized nail clipper scaled up to apply serious mechanical force, making it capable of doing real damage. The video title itself references the danger, which is on-brand for the channel: the builds are functional and the risks are genuine, even when the premise is absurd.

I did a thing has worked with Revolut (the fintech app), Honkai: Star Rail (the mobile RPG), and Odoo (business management software) as YouTube sponsors. The range of brands reflects how broadly his audience skews — from gaming-age viewers drawn in by the absurd builds to older demographics attracted by the engineering angle.

Gaming publishers frequently sponsor non-gaming creators because they're buying a demographic profile, not a topic. I did a thing's audience skews heavily male and maintains an unusually high engagement rate for a Mega-tier creator — a profile that closely mirrors the mobile RPG player base. For brands, that kind of engaged, genre-adjacent audience can outperform a smaller gaming-specific channel.

The name plays into the channel's deliberately deadpan tone — each video is framed as if the creator just casually happened to build something chaotic, like a pressure washer gun or giant nail clippers. The throwaway, self-deprecating phrasing is the opposite of what the content actually delivers, and that contrast is baked into the brand identity.

I did a thing has surpassed 5 million subscribers on YouTube, placing him firmly in the Mega creator tier. What makes the channel stand out at that scale is an engagement rate that runs well above the category average, meaning a large share of his audience actively interacts rather than passively subscribing.